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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 57 Showing 1,121-1,140 of 1,796 reviews
  • Rated 5 out of 5 stars

    excellent buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent tv for an affordable price. the XR technology really is nice to have. very clear and the sound is pretty good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoylerB, That's great to hear! We are glad that you now have an excellent smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great deal for a great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing a lot of research on which tvs would be the best fit for my room, I went to Best Buy because the will meet any price. I found an open-box tv which was one of my top picks and saved $400! Ordered online and the pick up was easy. The gentleman loaded it into my suv. Love the tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidA,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony 65" X90L review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent overall value and quality picture! Did lots of research before narrowing it down to this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkR,

      You made the right choice! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing price

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv, its stunning, brigh, and 120hz which is way better than my previous tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wade,

      Perfect! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is absolutely a good television and Best Buy have great deal for payments.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterI, We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for choosing Sony! Vincent Sony_US

  • Rated 4 out of 5 stars

    Great TV with some issues

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great and I really like Google TV. The only issue I have had is the screen freezes every so often. I have to unplug the TV. I can't even power it off. If it weren't for that, I would give 5 stars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi esimpson87, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV. Instead of unplugging the TV, please try holding down the power button of the TV remote for 10 seconds and the TV should do a power cycle and check if the issue still occurs.

      I hope this helps!

      Regards,
      Carl Sony_US

  • Rated 5 out of 5 stars

    Happy customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and great price. Open box description was accurate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyF,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    As long as you have a google account.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a good tv it just that I don’t have a google email and had to use my wife one. It also for some reason starts up with YouTube and just straight to cable. It’s a good tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi J777luck, Thank you for the positive review! We're glad you're satisfied with your purchase. We have noted your input about the lack of Google mail access and will be sure to forward this feedback to the appropriate department.
      If you have any specific suggestions or features you'd like to see, feel free to share them with us. Your insights are important to us as we work to meet and exceed your expectations.

      Please note: In the power up options you can specify to look for the last input used instead of going straight to your cable. Example home page for Google tv or HDMI 1-4 depending on the customer’s needs, so in future power ups it will access the last input used (cable box etc.). Hope this helps!

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Snippy nose

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound has so many useful features Looks great attached to our living room wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi themanwhocan, Thank you for your honest review! We are glad to hear that you are happy with the features along with the picture and sound quality of your new TV! Thank you for the 5-star rating and for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Old man and the sea

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The salesmen made me feel at home answered all my questions and made sure this was the right television for me. I am very greatful

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Buy it now

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow what a differnece had a old vizio lcd that fianlly died then got this its like im actually in 2023 now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ColtonB,

      We regret to hear about what happened to your previous TV. You made the right choice upgrading to the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    James Weaver

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality sound easy setup we really injoy this product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesWeaver, Amazing! We're glad you like the overall quality, great sound, and ease of setup of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Looking good!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture quality and sleek design is perfect for our wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyaH,
      Thank you for your valuable feedback! We're thrilled to hear you like the amazing picture quality and sleek design of your X90L TV. Your satisfaction with our product is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Worth it !!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture..sound is very good altho I added a soundbar....good value for black friday $999.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LPSS, Thank you for the excellent review! We're thrilled to hear you like the incredible picture quality, good sound, and overall value of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Absolutely incredible

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned since 4k tvs came out. Super fast and the colors are incredible on my ps5. A stunning TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Josh,

      Perfect! We're thrilled that you are enjoying the picture quality and responsiveness of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is worth every penny. It brings out the best on my PS5!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Preme,

      Great! We're glad that you like how the TV works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    You gotta get it

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing, bright nice veiw perfect for playing your play station

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosB,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Beautiful Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful Television, picture is crystal clear and so bright. Plenty of features with Google.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlanHH,

      Perfect! We're glad that you are enjoying the picture quality and Google software of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great 4K for the pricing. The colors just pop. The only issue is some backlight blooming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephT,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the TV screen is greatly appreciated. The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV.

      If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition:

      -Reduce the Backlight Level in the Picture Settings menu.
      -Turn the Light Sensor setting to On in the Setup menu.
      -Change the Power Saving setting to Low or High in the Setup menu.
      -Set the Picture Mode to Standard in the Settings menu.

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thank you for choosing Sony!
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv. Awesome picture quality. I watch a lot of the old B&W shows and the upscaling is amazing. Great purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarionB, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US