Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 58 Showing 1,141-1,160 of 1,796 reviews
  • Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv that is as good as advertised! The picture quality is incredible and I’m extremely happy with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewS, We are thrilled to hear that you are extremely happy with your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i really enjoy this TV looking so cool and more good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BethR, Thanks for the 5 star rating! Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Stunning Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv!! The graphics are very stunning and the refresh time is great I would recommend this tv to anyone!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JustinM8883, We are glad that you like the picture quality and refresh rate of your Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV Purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales person was very knowledgeable and helped us pick out the right TVs for our apt

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeremyS, thanks for the 5-star rating! It's a true pleasure to hear that the Sony - BRAVIA X90L has been an excellent option for you. This TV combines stunning 4K picture quality with the powerful Cognitive Processor XR for incredibly lifelike visuals. With features like Full Array LED for deep contrast and smooth motion handling, it's perfect for movies, sports, and gaming alike. We're also glad to know you had an excellent sales representative that helped you made the right choice. Thanks for choosing Sony! Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV it was everything I was looking for, great Quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamR,

      Perfect! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture clarity is wonderful. Easy to use. Great for watching hockey.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cricket,

      Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good quality

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works as described and easy to install and would definitely recommend to everyone

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Zackari, perfect! You've certainly made a great choice! We are extremely pleased that it suits your expectations. Thank you very much for recommending our XR65X90L and for choosing Sony! - Romeo Sony_US

  • Rated 4 out of 5 stars

    Great purchase

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with this tv so far. The setup was easy and quick. The picture is bright and super clear. The sound quality is ok but added a sound bar for better bass.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JarrodN, Thank you for sharing such an amazing experience so far on using your new Sony X90L Full Array LED 4K HDR TV. We are delighted to hear that you are overall pleased with your purchase and you like the features and overall performance of the TV. We always strive to deliver the best picture quality with our TVs. Thank you so much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Nice TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to mount. Good quality. I expect this one to go well past the warranty period.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LincolnM, we're glad you like the picture quality of our product! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Changing the game

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The full array LED allowing the color to shine through even against window. by far best in game

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricK,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very helpful salesperson & very good quality TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Salesperson was very helpful and knowledgeable. We are very pleased with the quality of the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimB,

      Amazing! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great mid tier tv

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the UI, sleek design and overall picture is would.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanR,

      Great! We're glad that you like the Google software, design, and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great, Solid, Feature Rich TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful, clear picture. Deep blacks. Not far from OLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlisleG,

      Great! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    bravia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture, sound and colors are excellent! The BRAVIA has a good clear screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeatriceM,

      Great! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    I don’t understand what you want

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is what we ordered it is what we decided we wanted it sit on our wall the way we wanted it to.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaC,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Nice tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent product very good image I can recommend it with confidence

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeL,

      Great! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    sony choice the right choice

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    we purchased this Sony for our new home and are glad we made this choice. Great quality for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello CliffE, We are glad that you like the quality of your new Sony BRAVIA X90L smart Google TV. You chose the best brand. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. It was the right call we made. Amazing picture quality,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FKhan,

      Awesome! We're glad to hear that you like the picture quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony Satisfaction

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very satisfied with our new Sony TV. So far, there have been no concerns.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonaldlC,

      Perfect! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Google-App need some work....

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    With one exception the X90L also as my X90J..is picture perfect except the Google-App menu/Driver "freezes"...(remedy is to unplug/plugin a/c-cord or hold down Remote's power-button)..When will Google fix their App?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Blueskies,

      We're sorry to hear about the TV randomly freezes, lags, or responding slow to input from remote. Your feedback is extremely important to us and is very much appreciated. To make sure your TV runs as smooth as possible, we highly recommend downloading and installing the latest software for the TV. If you experience slow, unresponsive or freezes with the TV, please follow the steps from this link to resolve this issue.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00202120

      We also recommend performing a factory data reset on the TV to resolve the issue. For steps on how to perform factory data reset, please visit the link below.
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00159487

      If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90L.

      Despite your concerns, we're truly glad that you like most of the features, especially its incredible picture quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for sharing this feedback and for choosing Sony! -Jess Sony_US