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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 61 Showing 1,201-1,220 of 1,796 reviews
  • Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love the this tv! The picture and software is fantastic. I highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Socaldude, Thank you for sharing your wonderful experience with your Sony X90L! We're glad to hear you love the fantastic picture and Google TV software of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Your recommendation means a lot to us! Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with the picture quality, and the above average sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Galen, We are glad to hear that you are very impressed with the picture and sound quality of your new Sony BRAVIA X90L 4K smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jonny was amazing when figuring out what tv to buy and helped with different options

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnnikaE, thanks for the five-stars rating!

      We're delighted to hear that you're now enjoying your X90L television and that you received exceptional assistance during your purchase! It brings us immense joy to know that you had the right guidance to select the perfect television for your needs.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv auper high quality love it so far nothing to complain about

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SammyK,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Excellent picture quality

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is excellent. The only thing that I have found a problem with the is the tv speaker is fairly quiet. The tv is not flushly mounted to the wall so the sounds does not travel well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Odoyle,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the sound quality is greatly appreciated. For optimum performance, make sure that the software version of the TV is up-to-date. Sound quality may vary depending on the source content. You do have the option to adjust the sound settings of the TV depending on your needs. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-03-09_02.html

      Hope this helps. In case you need further assistance, please email the below information to socialsupport@am.sony.com.

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love Best Buy!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The customer service and product reluability has always broght me back to Best Buy for all electrics, and appliance! Our Sony 65" TV is awesome. Thank you fur the wonderful service!!! I highly recommed!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimberlyaP, We're very grateful for this positive feedback! Thank you for this amazing review of your Sony 65" X90L. It's wonderful to hear that you were assisted professionally. Thank you for sharing such an excellent shopping experience and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This an awesome tv with super quality color! Delivery was sooner than promised!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,

      Awesome! We're thrilled that you like the picture quality of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Very Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality. I absolutely love it. I highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MeganH,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice clear picture and quality nice sound and Best Buy had great customer service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JasonC, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Good price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV for the price the picture is good quality and not to heavy for some one to left.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GlenP,

      Great! We're glad that you like the picture quality and weight of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    JR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony has Great color and ability to handle action movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnD, That's great! We're glad you like the great color and good to know that you're having a great time watching your favorite action movies on your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Picture quality is fine. Always my first choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamanjitS,

      Thank you for the purchase! We're happy to hear that you like the picture quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's a Sony so you know you are getting a quality TV. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RIcky,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great buy!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought it for my PS5. Best decision ever. If you’re thinking about it, do it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aluis22,

      You made the right choice! We're thrilled that the TV works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Exactly What I Was Looking For

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You will not be disappointed. The perfect balance between price and features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CWesson1309,

      You made the right choice! We're thrilled that you like the picture quality and amazing features of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. Perfect size. Beautiful picture. I highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharonL,

      Great! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Stunning Picture, But Sound and Glare Disappoint

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant contrast and motion, yet audio feels thin.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your detailed feedback, dns177!

      We are absolutely thrilled to hear that the picture quality of your XR65X90L is meeting your expectations, especially with the brilliant contrast and motion. Features like the Cognitive Processor XR™ are designed to deliver exactly that level of clarity and smoothness, so your feedback is great validation of that effort.

      We also appreciate your honest comment that the audio feels thin. While we focus on a slim design for a stunning picture, we understand built-in audio can sometimes lack the fullness of dedicated systems.

      For an immediate and significant improvement to the sound quality, we highly recommend trying one of the TV's sound modes (like Cinema or Standard) in the settings, or considering one of our companion Sony soundbars (such as the HT-A7000 or HT-S400) which are perfectly designed to pair with the XR65X90L for a truly immersive home theater experience.

      Thank you again for choosing Sony.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 4 out of 5 stars

    Excellent Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is being amazing for me, the image is nice and the sound is perfect too. I don’t have any complaints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosM,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture View………………………………………………………………………………..love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Raff, Thank you for the 5-star rating! We're so pleased to hear that you love the great picture quality of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Bravo Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up. Great menu display. Easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryH, Awesome! We're very happy to hear you appreciate the ease of setup, great Google TV menu display, and ease of navigation on your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US