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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 66 Showing 1,301-1,320 of 1,796 reviews
  • Rated 5 out of 5 stars

    Picture perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and sound are phenomenal. The sleek design is impeccable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TracyH,

      Perfect! We're thrilled that you like the sound, picture quality, and design of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Sony tv review

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a bit disappointed at this tv. The picture blur is very noticeable. The actual picture is very nice and sound quality is poor.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samiem,

      We are sorry to hear that you are experiencing noticeable picture blur and are disappointed with the sound quality of your BRAVIA XR X90L. To help reduce the blur, we recommend adjusting the Motionflow settings by going to Settings > Display & Sound > Picture > Motion and experimenting with the "Smoothness" and "Clearness" levels, or ensuring CineMotion is set to "High" for film content. For the audio, you can try the Acoustic Auto Calibration in the sound settings to tune the speakers to your room's layout, though many users find that adding a Sony soundbar significantly enhances the experience by utilizing the TV's Acoustic Center Sync feature.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 4 out of 5 stars

    New TV Love

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the money we paid, this is a great TV. The TV we had in our bedroom died and we didn’t want to spend a million bucks. It has a good picture and good sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeyAckaDara, Awesome! We are extremely pleased to hear it matches your expectations and you like the incredible picture and sound quality of your new X90L 4K TV. It's good to know this is a great bedroom TV. Thank you so much for purchasing our 65" X90L and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Great choice

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the new Sony TV, colors are great, and it's the perfect size

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonM, Awesome! We are glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Brava Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, sound was very easy to set up very happy with is purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RosaMaldonado, Awesome! We're glad you like the great picture quality, sound, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We like it! Its set up was easy and its worked as advertised,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jdmbestbuy,

      Thank you for the 5-star rating! We're glad to hear that you like the easy setup feature of the TV. We appreciate the positive feedback and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony #1 once again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is everything that I wanted and more...Easy set up and GREAT picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terpmama,

      That's great! We're glad to hear that you like the easy setup function and picture quality of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony and we hope you enjoy your TV from here on out. Have a great day!

      -David Sony_US

  • Rated 5 out of 5 stars

    Sony TV and soundbar bundle

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely hands down the best TV ive owned in year's

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Kind of disappointed

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is beautiful when it is working…. Every couple of days the picture stops working. I can hear sound, I can see apps but the video is black and there is a line down the left side. Hold the power button and restart the tv set, and everything works for a few more days.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertS, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with your Sony unit. Please make sure your TV has the latest software installed:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/downloads

      Please perform a factory reset by following this link:

      https://www.sony.com/electronics/support/articles/00159487?utm_source

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65" 4K tv. Great purchase!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a wonderful 4k tv. Best looking picture ever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryG,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our purchase and would recommend it for sure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathleenP,
      Thank you for your positive feedback and recommendation! We're thrilled to hear that you are happy with your newly purchased TV. Your satisfaction is our top priority. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect second tv option. Great picture, great sound. Sales person was excellent.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SteveC, We are glad that you now have a perfect TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Clear and bright

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear and bright picture. Sounds good as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Fantastic, JaredM! You've certainly made a great choice! We are very happy to know about your satisfaction with the amazing picture and sound quality of your XR65X90L. Thank you so much for the perfect star review and for choosing Sony! - Romeo Sony_US

  • Rated 4 out of 5 stars

    Awesome TV for Price

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture quality pretty decent lighting and the sound quality is ok

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandonJ, Thank you so much for the fantastic review! We're glad you are enjoying the picture and sound quality of your Sony BRAVIA XR X90L TV. To get the best out of your Sony TV, you can explore a wide array of display and sound settings to customize according to your preferences. You may visit this link for more information and guidance: https://helpguide.sony.net/tv/kusltn1/v1/en-003/07_08.html. Hope this helps! Thank you again for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is perfect for watching sports! Sound so good we do not need soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarlF, amazing! We're glad you like the picture and sound quality of our product! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Jerry R.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is the Best, picture quality is awesome. well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryR,

      Amazing! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality…picture 10/10 It is amazing with the and a must buy with the ps5!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsaacG, We are happy that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Best Buy !!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love it! and the men that set it up were terrific !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pickles, that's fantastic to hear! We're thrilled you're loving your new Sony - X90L and that the installation process was smooth and clean. We design our TVs for an exceptional viewing experience from the moment it's set up, so your feedback means a lot! Enjoy every moment and thank you for trusting Sony! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Loved

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved it it!! Perfect size for my room, and the quality is great for my Ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaM,

      Great! We're thrilled that you are enjoying the size and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound. Loved my last Sony tv so I bought another.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricM,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US