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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 67 Showing 1,321-1,340 of 1,796 reviews
  • Rated 5 out of 5 stars

    Talk about an Upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this TV for a bright room. It did NOT disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertB, We are glad that you like your new Sony BRAVIA X90L smart Google TV. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV overall..Can't complain...sounds and qauilty are on point.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeinC1,

      Perfect! We're glad that you like the sound and picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Upgrade at not much of a cost. Bought it on sale and saved $300.00.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JosephR,

      Thanks for the review and the 5-stars rating! We are totally sure you'll fall in love with the amazing picture quality, powered by Sony's XR Processor, which intelligently enhances every scene in real-time boosting color, contrast, and clarity. We're sure it's going to make your movie nights feel completely immersive.

      Thanks for choosing Sony, have a nice day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    So you

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony quality. Don’t like the cost but love the TV. The

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GordonS,

      You made the right choice with the Sony X90L! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony tv number 1

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best purchase, love my new Sony tv, great picture, sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AidaC,

      You made the right choice! We're thrilled that you are enjoying the sound and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Why is google tv on this Sony tv?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent tv. Unfortunately, it comes with google tv imbedded in its software and it’s not easily removed. Had the geek squad install it and all was ok. Could operate it with one remote. Power was lost and now need two remotes to operate. Trying to contact geek squad now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillS42,
      Thank you for the 5-star rating! We're glad you like your new X90L TV. However, we're sorry to hear if the Google TV OS did not live up to your expectations. The X90L Google TV includes Basic TV mode. You can choose the "set up BASIC TV" option at the start of the initial setup if you want to skip the Google TV set up. However, this setup does remove some functionality like installing apps, services and features that require signing into your Google Account, and Google Assistant. You may refer to this link about the featured functions for BRAVIA with Google TV: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00256290

      With regard on using one remote and connected device, please refer to these article links:
      Troubleshooting if BRAVIA sync feature or control for HDMI is not working:
      https://www.sony.com/electronics/support/articles/00161073?utm_source=glean

      Unable to control my cable or satellite set-top box using my TV remote
      https://www.sony.com/electronics/support/articles/00231346?utm_source=glean

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks again for purchasing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing. Would highly recommend! Thankful for recommendation by BB associate!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarolC, we're glad you like our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good like it - NICE DO I HAVE TO UE ALL FIELDS? OK THAT IS NOT GOOD IF I DO NOT HAVE THAT MUCH TO SAY

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KendaleS, Thank you for the great feedback! We're pleased to hear that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Put above fireplace and couldnt be happier. Def would refer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesL, You've made an excellent choice! We're very happy to hear that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Nice and happy to get it.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has a nice 4K UHD a medium entry level and easily fits in to my current home theater environment, with all the bells and whistle that these model offers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LinuxChap, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv! Great sound and very good quality. Great for video games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Decepticon,

      Awesome! We're glad that you like the sound and picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Love the TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV . Very help full store staff as well . Happy I made this purchase .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardW, Excellent! We're very pleased to hear you're satisfied with purchase. And good to know you had an amazing shopping experience. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good good good good good good good good good good hey

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edcodedog99,

      Great! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Second Sony Bravia- very happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture, love this tv. Crisp clarity. Great for movies or sports

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, We are glad that you love your second Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    very good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good product i like and happy with this tv sony is the best

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuisC,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Incredible

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy tonset up and use. Excellent picture quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi hbendel123,

      Great! We're glad that you are enjoying the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great picture for price point

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Speakers not the best but a sound bar takes care of that

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony’s Are Outstanding!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Now Own 7 Sony TV’s They All Are Top Notch especially this model 2023 is Amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mdogg, That's awesome! We really appreciate you being a loyal Sony customer and helping to share the word about us. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and excellent installation! Will use again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Quagmire, Excellent choice! We are glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Mom new tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My mother loves her new tv. So far it amazing. She trying to get used to the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, we're glad your mother loves our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US