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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 75 Showing 1,481-1,500 of 1,796 reviews
  • Rated 2 out of 5 stars

    Disappointed

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this on the strength of Sony's reputation. The picture is pretty good but I was hoping night scenes would look better in a well lit room. Sometimes there is very little detail. Just a lot of dark. I've had some issues with streaming apps so I would have to use my Roku. Within the last couple of months it lost the Internet connection and I would have to go to settings and reconnect. The last time it lost Internet it wouldn't reconnect until I shut down and unplugged and restarted the TV. Discouraging considering that this set is only 8 months old.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jbw1243, While we're glad you like the great picture quality of this TV, we regret to hear the issues you're having when watching night or dark scenes. This is definitely not the news that we would like to hear. We understand how important it is to find a TV that excels in displaying dark scenes with clarity and detail. There are various settings that can be configured in [Picture] settings to improve the overall picture quality and the viewing experience on your Google TV. More information about the picture adjustment settings of the TV can be found on the link below:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      For streaming app issues, try to uninstall and reinstall the affected app and make sure that the firmware version of the TV and the app are all up to date.

      If the Wi-Fi signal on your TV drops or intermittently disconnects, please follow the troubleshooting steps on the link below:
      https://www.sony.com/electronics/support/articles/00184183

      If you are unable to resolve your concern, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Sam Sony_US

  • Rated 4 out of 5 stars

    Great TV for the money.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good picture on this TV. I wish it had a better remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. We take all user input seriously and will make sure your comments reach the appropriate person, especially with the supplied remote control. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Dana, Dana, Dana!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely informative, genuine and fun experience with Dana the day we purchased our tv & soundbar!! Thank you for helping us Dana!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonnetteL, Great! Thank you for the 5-star rating! Good to know you had an amazing shopping and customer service experience. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV purchase !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase, Sony TV's truly deliver on all its promises for sound & display

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuyR,
      Thank you for your wonderful feedback! We're so glad to hear that your new Sony BRAVIA XR X90L TV is delivering great sound and stunning display. It’s great to know you’re enjoying your purchase!
      Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Surprised and unexpected purchase!!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great and very safistcated service, with no problem ro answer very technical questions about the product. Real friendly atmosphere with a proposal of every posibke option o. My purchase. Recomend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexA,

      Awesome! We're glad that you were assisted professionally. It's also great that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture very clear. Easy to use remote. Sound quality good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElaineF,

      You made the right choice! We're thrilled that you like the sound, picture quality, and remote of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New 65” Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy purchase, looked online for a new 65” Sony TV, on sale, $200 off, placed order, picked up TV 2 hours later, Best Buy associates loaded it my car for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomG,

      You made the right choice! We're glad that you are happy with your purchase. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    The best budget choice for a home tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The best buy associate recommended this over the samsung qc80 and i should have listened the first time. I didnt like the samsung so i had to exchange it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VasylR,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and great quality. I connected with sound bar from samsung and works just fine!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBBuyer,

      That's awesome! We're thrilled to hear that you find your Sony BRAVIA XR X90L excellent and that it has great quality. Indeed, a soundbar makes the viewing experience better. Thank you for choosing Sony! Enjoy!

      -Maria Sony_US

  • Rated 5 out of 5 stars

    Movie watcher

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vey good TV for $1,299.99 The only issue i having is changing the format. Using zoom on cable channels is fine but reading any cable channels are to wide to read.They must be back to normal or full picture. Zoom is fine for cable movie's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nonickname111, we're glad you are enjoying your new TV. We understand your concern regarding the screen mode feature of your Sony unit. You can find this link helpful, please check:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00027127

      Should you need further assistance, please visit the Sony support site. Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "(select your product type)" and from there you'll see different ways to contact us.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Name:
      BestBuy Username:
      Model Number:
      Question/concern:
      Telephone Number:

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome service

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service Muldoon store is always so helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KyleS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Bubojo

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service and great product.The service agents were very helpful.Best Buy is the best.I am glad I came to them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubojo, Amazing! We're glad to know that the service agents were able to assist you effectively. And good to know that you're satisfied with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the LED so there won't be screen issues in the future

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, Kajg! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very satisfied with my purchase. I would recommend to anyone who’s looking for a good quality television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kennymac, Thank you for the positive review! We're glad that you're satisfied with your purchase, and we appreciate the recommendation. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound for the price would highly recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeL,

      We appreciate the recommendation and we're glad to hear that you like the picture, sound quality and price point of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the products. Geek squad that did the installation were knowledgeable and very friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NancyZ, Thank you for sharing your fantastic experience! We're glad you're loving your new Sony BRAVIA XR X90L TV. It's also great to hear that you had a great experience with the installation. Thank you for choosing Sony, and here's to more great viewing experiences with your new Sony TV! -Maria Sony_US

  • Rated 4 out of 5 stars

    Bravia Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv… worth purchasing this tv… its just awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vizio, We are glad that you now have an very good and awesome smart TV. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Rated 4 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture not as bright as some tvs but picture quality is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi bigwormm, Thanks for the perfect rating! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Master Bedroom

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, several options for video streaming. Thin bezel makes screen viewing the ultimate viewing experience. On screen instructions make it easy for the most user friendly installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grumpybear,

      Awesome! We're glad that you like the picture quality, design, and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good song Tv if best price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv and worth for the money, and good deal going on now in bestbuy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GP01, Excellent choice! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US