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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 76 Showing 1,501-1,520 of 1,796 reviews
  • Rated 5 out of 5 stars

    Great Experience

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sales Associate, Steven, was very helpful and explained everything in depth. I appreciated the assistance he offered.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IrmaC, Thank you for your awesome review! We are glad to hear about your awesome shopping experience! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Fantastic

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. I haven't taken it out of the box yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lazyboy, we're glad you like our your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 65" Bravia XR X90L full array LED 4K TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Full array LED TV does not disappoint as far as brightness of the picture and color clarity. The TV has decent speakers and is incredibly thin. A great TV for a wall mount with a sound bar!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gaelforce,
      Thank you so much for making an effort to share your feedback with us! We really appreciate that you like the exceptional picture quality, sound, and stylish design of your new TV. We always strive to deliver the best quality and features with our products. Your satisfaction means a lot to us. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Brand new TV buying experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My experience was great, the guy who helped me find a new TV was friendly and showed great customer service and he deserves a raise or promotion

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewG,

      Great! We're glad that you were assisted professionally. We hope you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Bedroom TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love having a larger TV for the bedroom. Hanging on wall makes for better viewing as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Will, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    To see the sea of great joy in the SONY TV world

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have truly enjoyed my experience at Best Buy because the salesperson knew how to help us see that our purchase would bring us great joy and fulfill our dreams of having a SONY TV in our lives

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcP, Great! Thank you for sharing your positive shopping experience. And we're glad to know that you're satisfied with your purchase. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great service!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic service by the installers. Very helpful and knew what they are doing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidR, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L TV and had a seamless installation experience. We truly appreciate you choosing Sony, and we hope you continue to enjoy your TV for years to come! -Maria Sony_US

  • Rated 4 out of 5 stars

    Already fall in love with new X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I decided to buy a new Inch 65 Sony TV over Samsung at Best Buy for the first time after I used to have 50 Vizio for 8 years and it looked too big for me I had never experienced it before. I have been happy with the new technology on Sony TV to connect to the PS5 I used to play so brightly and easily. I recommend you to buy best sony without headache!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi T4alive,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Sony not great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top rated TV it's doesn't a great setting to use and really have to look so hard just to change things the way I want them.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Larry,
      Thanks for reaching out and sharing your feedback about the settings on your XR-65X90L.
      We're truly sorry to hear that you're having trouble navigating the menu and finding the adjustments you want. That's definitely not the experience we want you to have and we appreciate you taking the time to let us know.

      If you feel like you need more personalized help with getting your specific picture settings just right, please don't hesitate to reach out to our support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for considering Sony and for your feedback.
      Sincerely,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with my purchase and the overall assistance in choosing our TV and the installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PegC,

      You made the right choice! We're thrilled that you are enjoying this amazing TV. It's also great that you were assisted professionally. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv. Had to tweak a couple of small settings but it’s work the money and it’s a pinnacle of technology

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelW, Congratulations! You've made an excellent decision in purchasing the Sony X90L. We're thrilled to know that you are overall satisfied with the exceptional picture quality and superb performance of this great Full Array TV. Good to know your investment is worth it. Thank you very much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My tv is amazing for over one year still feels like it’s brand new.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RakanR, That's fantastic to hear! We're glad your Sony BRAVIA XR X90LTV continues to deliver an excellent experience even after a year. It's always great when a product maintains its quality over time. Thank you for choosing Sony! Enjoy your like-new experience! -Maria Sony_US

  • Rated 5 out of 5 stars

    TV Delivery and Setup

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    All went well. The TV delivery was on time, The setup went without a hitch. The deliverymen were very knowledgeable and professional. We were quite pleased with the entire process.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeorgeS, Fantastic! Thank you for sharing your wonderful experience with your new Sony X90L from the on-time delivery to the ease of setup of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Rated 2 out of 5 stars

    This is the 2nd time remote connection issues!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv was expensive to buy and the fact that it has issue when it’s brand new rises lots of questions. I still don’t know if o should return it or not . It’s a big tv 65” and I don’t have the packaging box. Learned my lesson to stay away from Sony

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your feedback.

      We are truly sorry to hear that you are experiencing issues with your brand new XR65X90L television so soon after purchase, and we sincerely apologize for the frustration and serious concerns this has raised. This is absolutely not the reliable, high-quality experience we intend for our customers, especially given the investment you made in a 65" BRAVIA TV.

      We understand your hesitation about returning a large television without the packaging. Before making a final decision, we strongly recommend allowing our specialists to assist you with troubleshooting, as many new-product issues can often be quickly resolved through software updates or simple resets.

      We would like to help you resolve this so you can start enjoying the premium picture quality you paid for. Please contact our support team directly at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv so our specialists can guide you through specific steps tailored to your issue.

      We regret that we have not met your expectations in this instance and take your satisfaction seriously.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Best Buy is the best!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent process. Ordered the tv and it was ready for pick up less than a hour later!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mick, Thank you for the 5-star rating! We're thrilled to hear that you had an excellent experience with the ordering process and that your new TV was ready for pick-up in less than an hour. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    The one piece is real!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful display and awesome graphics, my kids and I spend our time binge watching One piece.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarioH,

      Great! We're glad that you and your family are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I rated sound quality based on the in set speakers. Very small account of the thickness of the tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertF, Thank you for the 5-star rating! Good to hear you like the great sound quality and slim and premium design of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Great for the price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Man it was worth my money for buying it just to play my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SynoeuthB,

      You made the right choice! We're glad that you like how the TV works well with your PS5. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 4 out of 5 stars

    Excellent picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality especially during the movie night.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DamilolaO, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV.
      With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy your movie nights! Vincent Sony_US

  • Rated 5 out of 5 stars

    Perfect for Movies and Gaming 120HZ

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, amazing balance, money/value Perfect for Movies and Gaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vasiliy, Thank you for the great review! We strive to provide a top-notch quality and are delighted to hear that you're satisfied with the 120Hz smooth gaming and movie watching experience with your new Sony X90L. Thanks for choosing Sony! -Sam Sony_US