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Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 80 Showing 1,581-1,600 of 1,796 reviews
  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the display and how the tv reacts and well as the space it takes up definitely makes one feel as they are at the movies

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamM, we're glad you love the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are thrilled with the service from Best Buy and our new Sony TV!!? Fantastic color and clarity!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllisonB,

      Awesome! We're glad that you are enjoying the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sont Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv and the guys who installed it were great!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lovemymika, That's great! We're glad you love your new Sony X90L and good to know that the TV installation went smoothly. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    TV purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s a great size TV and we got an awesome price from Best Buy. I would highly recommend to purchase it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LorraineG, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love Sony. It’s the only one I buy. I tried other brands but they do not compare to Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelenA,

      Thank you for the purchase! We're glad to hear that you love your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    TV’s

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased 2TV ‘s salesman was great,happy all the way around

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardW, You've made an excellent choice! We're happy to hear that you're satisfied with your purchase. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony best TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV’S have always been the best! I would recommend this TV hands down!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkH,

      You made the right choice! We're glad that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Happy Camper

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV and top notch service from best buy delivery Team

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JordanM, That's great! We're so happy to hear you like your new Sony X90L and good to know that you had a top notch customer service experience from BestBuy. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Television

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv!!! Excellent value and great promotional product!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertZ, Thank you for your awesome review! We are so glad to hear that you are enjoying your new X90L TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    65” Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Personnel very accommodating and helpful. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brose,

      Great! We're glad that you were assisted professionally. We hope you are also enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Engineer

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony electronics are great, With excellent quality and color resolution

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliA,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Best TV I've Had To Date

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV, i upgraded from the 900e and this works much better for gaming, especially with the PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mitch,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV and how it works well with the PS5. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony for Life

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent upgrade to a Sony Smart TV to replace 10-15 year old Sony XBR. Easy purchase process and earned 15%.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldS, We are glad that you are happy with your upgraded TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    That's and amazing TV, specially for gaming, you're gonna enjoy it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsabelaR,

      Great! We're thrilled that you are enjoying the performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    WiFi issues

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV except it can’t stay connected to the WiFi probably returning it

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, MichaelB.

      We are so sorry to hear about the Wi-Fi connectivity issues you've been experiencing with your XR-65X90L TV. This is certainly not the reliable experience we aim to deliver, and we understand how frustrating it is when a great TV is hindered by this kind of problem.

      We want to help you get this resolved before you consider returning it. Many Wi-Fi issues can often be fixed with a few simple troubleshooting steps. We highly recommend you try the following:

      Power Reset: Unplug the TV and your Wi-Fi router from the power outlet for about 60 seconds, then plug them both back in. This often resolves temporary network glitches.

      Check Placement: Ensure the TV is not too far from your router and that there are no major obstructions (like thick walls or large metal objects) in between.

      Update Software: Make sure your TV's software is up to date, as updates often include bug fixes for connectivity. You can check for updates in the TV's settings menu.

      If these steps don't help, our support team is ready to assist you further and can walk you through more advanced troubleshooting. Please contact them directly at this link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.

      Thank you again for your valuable feedback and for being a Sony customer.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 1 out of 5 stars

    Don't Buy

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Supposed to be reset to factory settings and checked. Someone returned it for a reason, the tuner section is bad, it takes time for this to occur. It means it was only half checked, and it means no one cares at Best Buy, bottom line is. They just don't seem to care and use customers to verify the complaints for them...? It's like well if two people complain about the same thing, maybe it does have a problem? How many times ? Who's next in line to get a defective TV passed along to them? The tuner sections have issues on the X90L don't let them make you a guinea pig teste too? I'm not a customer I'm an unpaid product tester? These are being deeply discounted for a reason and I discovered a big one the hard way. I bought other things too, they hid defects on. I've had to return a TV last week and they made me unpack it and set it up on the store floor then humiliated me in front of customers at Brentwood while they questioned me over not being satisfied with the picture on a Tv I bought the day before. At Bridgeton they hid defects in appliances they reboxed and dumped them on me at home, an elderly person forced to return a washer and dryer? They let me down an incredible amount and I gave them the chances because I worked for them and had pride in that fact ...once. The service is just horrible today and the X90l Sony is just one thing more I have to return again because of incompetent people who apparently don't care. I'm over 70 years old and this is how they treated me so if you're my age, I'd think real hard before pulling any triggers an a purchase there Sony or otherwise. I thought Sony was a better quality product and found out differently, don't suffer my mistake

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi chestnutz, We apologize for the inconvenience that you've experienced with the Sony X90L. We understand that you've been facing recurring issues with the TV tuner section of the TV and that you've felt let down by the service provided. Let's try to isolate this issue by making sure that your TV has the latest firmware update, as this can resolve known issues and improve overall performance. For more details about the update, please refer to this link: https://www.sony.com/electronics/support/software/00294706

      If the problem persists, please contact Sony customer support for further assistance through this link: https://us.esupport.sony.com/support/s/service?language=en_US.

      Or email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US

  • Rated 5 out of 5 stars

    Amazing picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this for my parents, they love it so far. Watched Saving Private Ryan like never before

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Justin,

      That's great! We're glad to hear that your parents love the television. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    sony will always be a top of the line product, hope this tv last me 10 + years like my lrevious tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HumbertoR,
      Thank you for your feedback with our Sony XR65X90L BRAVIA TV. We're glad that you are pleased with the quality of our TVs. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony and enjoy your movie nights! - Marco Sony_US

  • Rated 5 out of 5 stars

    New 65in LG tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new LG tv. We went from a 55in yo a 65 in. The size is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShirleyM,

      Thank you for the review and we're glad to hear that you like the size of your new Sony TV. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 4 out of 5 stars

    Love TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is great; however I took off a star because of the remote; the old Sony remote had more functions on it making it easier to do things but not this one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bexita,

      Thanks for sharing your review and experience with the X90L. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button (Control menu) on the remote, it will display a menu on the TV to use button functions that are not on the remote control including number buttons for channels. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. You may find this link helpful:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US