48-Hour Flash SaleEnds Tuesday. Limited quantities. No rainchecks.Shop now

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $948.00
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1796 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 83 Showing 1,641-1,660 of 1,796 reviews
  • Rated 5 out of 5 stars

    dave

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i would recommed this brand to anyone. this brand is a good value for its class.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidB, we're glad you like our newest product. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Screeen quality is very good

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It was good experience for watching on this screen.. I loved it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamK,

      Great! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Worth it in everyway

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Way better than what I was expecting for the money I spent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Maestroo7,
      Worth every penny, right?! You will surely not regret getting this one. We're glad that you are satisfied with your new Sony XR65X90L TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony! - Marco Sony_US

  • Rated 3 out of 5 stars

    Sony Bravia 65"

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    underwhelming picture quality, poor contrast, dull colors

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryG, Thank you for taking the time to provide us with your feedback. We're sorry to hear that the picture quality of your Sony X90L did not live up to your expectations. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. There are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Should you need further assistance, may we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR65X90L:

      Sincerely,
      Sam Sony_US

  • Rated 5 out of 5 stars

    Don’t buy from Best Buy!

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv - my only mistake was purchasing from Best Buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregB, We are happy to hear that you love your new Sony BRAVIA 4K smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. For any dealer-related concerns, we highly recommend contacting them directly for best assistance. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Go for it

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to go with Sony for durability. Worth the investment. Needs a soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nice, thanks for choosing and purchasing our product. We hope you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    New tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice tv. Fit perfectly in the space we had for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CraiglA,

      That's great! We're glad to hear that the TV fits well with your space. We appreciate the 5-star rating and thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    JoseC

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I appreciate the driver texting us when he was on his way

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoseC, It's great to hear that you were assisted well by our local dealer. We hope that you also like your new Sony TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony 65inch TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV has been great, great customer service who recommended this sony Tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AaronV, We are happy that you now have a great smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Rated 3 out of 5 stars

    average

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I think it's an average tv compared to other brands within the same price range. It was a somewhat impulse buying for me.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeonardP, thank you for sharing your honest feedback. We understand that making a big purchase, especially on impulse, can come with mixed feelings, and we truly appreciate you giving the Sony - XR65X90L a try. While we're sorry to hear it's not performing as you had expected, we hope you'll continue to explore its features, like the XR processor for vivid picture quality and smooth motion, especially great for movies, sports, and gaming. If there's anything we can do to help you get the most out of your TV, we're here for you! Thank you for considering Sony. Best regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love the Sony tv we recently purchased from the Columbia MO Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertT, we're glad you love our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great visuals on the TV and the customer service was great as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lety, We are glad to hear that. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great Value

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value and alternative for the higher cost TVs with OLED and such.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesR, incredible! We're glad you like our newest TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    GREAT TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product! clear resolution, so happy I bougt it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shoe, we're glad you are happy with your new TV! With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 3 out of 5 stars

    It's ok

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the money I spent on this a little surprised at the stall outs and resets that take place.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShirelleC,

      We sincerely apologize for the frustration and inconvenience you're experiencing with the stall outs and resets on your new XR X90L TV. We completely understand how disappointing it is to encounter these issues, especially after investing in a premium product. To help resolve this, we recommend a few troubleshooting steps: first, please try performing a simple power reset by unplugging the TV from the wall outlet for two minutes, then plugging it back in. Next, ensure your TV's software is fully up to date by navigating to Settings > System > About > System software update. If these steps don't resolve the problem, as a last resort, a factory data reset (Settings > System > About > Reset > Factory data reset) can often resolve persistent software glitches, though this will erase your customized settings.

      Thanks for considering Sony products.
      -Eliab Sony_US

  • Rated 5 out of 5 stars

    I will buy Sony again

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony remains best product in the world. It surpasses all other brands.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyA, we're glad you are enjoying your new TV! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality , excellent delivery and installation service

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IRNas,

      Perfect! We're glad that you enjoying this amazing TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    65 Sony tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Am very satisfied with my purchase am getting another one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AbdinJ,

      Fantastic! We are extremely pleased to hear your satisfaction with the amazing performance of your XR65X90L and that you'll getting another one. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 2 out of 5 stars

    RSRUS

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is defective, I usually buy protection but some how it slipped me, when you turn theTV off it doesn’t turn back on..have to plug and unplg several times to get it to work

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanL,

      We apologize for the power issue you are experiencing with your new X90L TV. This sounds like a software glitch preventing the TV from exiting standby cleanly. Please try a forced restart by pressing and holding the power button on your remote for about five seconds until the TV turns off and then restarts automatically. If the problem continues, perform a power reset by unplugging the TV for a full two minutes before plugging it back in. If this does not resolve the defect, please contact our support team immediately: https://us.esupport.sony.com/support/s/support-contact?language=en_US

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    MS

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Satisfied with this purchase, very helpful in the store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Great! We're happy to hear that you're satisfied with your purchase, LynnS. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Thank you for choosing Sony. Erin Sony_US