Customers enjoy the excellent picture quality and simple user interface of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality and deep blacks are also impressive features. However, some customers have noted that the brightness may be too low for certain rooms.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 212 reviews
Pros mentioned:
Black level, Oled quality, Picture quality
Rated 5 out of 5 stars
Nothing but OLED from here on out.
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Hands down the best TV I've ever owned. The QLEDs are ridiculously bright, especially with the lights out for a movie. This OLED has such rich colors that pop without blinding you in the process. I watched a Tron Ares promo and was blown away by the deep black and the way red just came to life.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi there,
It is a true pleasure to hear that the BRAVIA XR8B is hands-down the best TV you've ever owned! Your description perfectly captures the cinematic experience we strive for with our OLED technology: "such rich colors that pop without blinding you." That is the magic of the OLED panel working with our XR Processor to deliver a cinematic experience.
Thank you for choosing Sony!
Best regards, Dominick
Pros mentioned:
Oled quality
Cons mentioned:
Brightness
Rated 4 out of 5 stars
Great picture, not as bright as the flagship OLED
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Beautiful picture and typical OLED performance. If that’s what you’re looking for and this TV is at your price point. You can’t go wrong. The upper end models will give you more brightness. I find the responsiveness of the menus and controls to be sluggish comparatively speaking to a prior generation Sony OLED, though that was higher up in the product line. I also have an LED from last year and likewise those menus are more responsive.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for sharing your balanced and insightful review, TechGuy!
We are pleased to hear that you are enjoying the beautiful picture and the typical OLED performance of your K-65XR8B. It is rewarding to know that you recognize the TV as a strong choice at its price point, delivering the quality display you expect from Sony.
We also appreciate your candid feedback regarding the responsiveness of the menus and controls. We understand your observation that the performance feels sluggish compared to your prior-generation, higher-end Sony OLED and even a recent LED model. We are continuously working to optimize the speed and fluidity of our Google TV interface, and user feedback like yours is valuable as it helps us prioritize improvements for future software updates and product design.
Thank you again for your loyalty to Sony and for providing this detailed comparison of your experience across different models.
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Black level, Picture quality
Rated 5 out of 5 stars
Performance-Focused
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The perfect TV delivers lifelike picture quality with deep blacks, vivid colors, and smooth motion. It has 4K or 8K resolution, OLED or QLED technology, and a fast refresh rate for flawless action scenes.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Tiana,
That is an excellent summary of the BRAVIA XR8B OLED 4K HDR Google TV! We're proud of how this model delivers on all those key aspects, from the pure blacks and vivid colors of the OLED panel to the incredibly smooth action powered by the 120Hz refresh rate and our Cognitive Processor XR. It's designed to bring the creator's vision to life.
Thanks for choosing Sony.
Best regards, Eliab
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Excellent TV At Good Price
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
I’ve had this TV for about 2 weeks, like it a lot, and have had no problems. I was a little worried before purchase why a current year (2025) 65” Sony OLED TV would be on such a significant sale vs other Sony’s that were not, but after getting AI to do a bunch of research on that subject, nothing concerning came up. Been very pleased with the purchase. Sony is the best at producing lifelike color, and the detail is amazing.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello Sawmill! Thank you for sharing your feedback on the K-65XR8B TV! It brings us great joy to hear that you are so pleased with your purchase and that you're finding the color and detail to be amazing.
We hope you also get to take full advantage of other features, such as Acoustic Surface Audio+, where the screen is the speaker for sound that perfectly matches the action.
We appreciate you choosing Sony! Best regards, Estefany
Pros mentioned:
Picture quality, Setup ease
Rated 5 out of 5 stars
Perfect Upgrade for our LR
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Was well educated at Robinson store by Dylan Snyder. TV arrives in huge box that stands on its own. Cut the two straps and lift the box off. EZ.
The instructions are OK..but since pictures only were not perfect. Once set up the on-screen set up is easy to follow. Cool to sit where I usually watch, point remote, and have sound optimized for that spot.
Picture is amazing. Especially noticeable on baseball games. When watching our TV series the pix quality is there, but we begin to take it for granted (until we watch on any another TV). Happy with experience and the TV.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi NowDadofCollegeKid,
Thank you for the fantastic 5-star review! It's a true pleasure to hear you are loving your new Sony - BRAVIA 8. It's wonderful to hear that the unboxing process was so easy and that the on-screen setup was straightforward. We're especially happy that you've noticed the stunning picture quality, which is powered by our XR Processor. This technology intelligently optimizes every scene, and as you've noticed, it makes a huge difference on things like baseball games, where the clarity and motion are critical.
And you've perfectly described one of our favorite features: Acoustic Center Sync with the remote. It's designed to deliver the best possible sound from your viewing position, making the experience truly immersive.
We're thrilled you're happy with your purchase, and thanks for choosing Sony!
Regards, Dominick
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
The best TV I've had.
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This reviewer received promo considerations or sweepstakes entry for writing a review.
The best TV I've had. I'm 86 years old and have had many TVs since 1955. I chose Sony back in the mid-1960s and I have upgraded every few years. I moved our six-year-old 65" Bravia upstairs and installed this one in our family room. What a great difference six years makes! I do a lot of photography and I am attuned to good pictures when I see them; I absolutely love the pictures on this set. It's the most life-like of them all.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Pavelaw,
We are truly heartened to learn that your new Sony XR8B is the best TV you've owned! Hearing such high praise, especially from someone with your long experience and keen eye for quality thanks to your background in photography, means a lot to us. It's wonderful that you've been a loyal Sony customer since the 1960s, and we're glad this latest upgrade impressed you with the great difference six years of technology makes.
We really appreciate you choosing Sony again!
Regards, Dominick
Pros mentioned:
Black level, Picture quality
Rated 5 out of 5 stars
Great sale! Nice tv! Won’t Regret
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very deep blacks and very vivid picture. I also love the google built in microphone. This tv is one of the best OLED tvs on the market. I will exceed everything you throw at it. I am well aware it isn’t QD OLED but who cares for what this is, it’s the best for what it is.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Thank you for the fantastic review, Drock!
We are absolutely thrilled to hear that your K-65XR8B TV is delivering the premium experience you expected, highlighting the very deep blacks and the vivid picture quality. It's incredibly rewarding to know that you consider it one of the best OLED TVs on the market!
We specifically engineered the XR8B series to deliver exceptional contrast and brightness, and your feedback is a wonderful validation of that effort. We're also glad you're finding the built-in Google microphone convenient for seamless use.
We appreciate your strong recommendation and thank you again for choosing Sony!
Best regards, Gus, Sony Social Media Team
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Great price per value
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture and tech is amazing like the AI features, only issue is some handshake issues with older Sony sound bars but I mean it is what it is, the power saving mood is a little annoying, if you pause something for a hour the TV shuts off even when eco mode off.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello DanielSA,
Thank you for choosing Sony!
It's a true pleasure to hear that you’re enjoying the great picture and advanced AI features of your K65XR8B TV. We appreciate your honest feedback about the handshake with older Sony sound bars and the power-saving mode—it helps us understand your experience better. Thank you for sharing your thoughts, and we hope your overall viewing continues to be enjoyable.
Best regards, -Fred
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Beautiful picture quality with minor calibration.
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very beautiful picture once you calibrate it. Out of the box, it still looks good to the untrained eye. It is not recommended but I was able to setup 65” by myself with the feet and all. The sound is pretty good, but it obviously lacks bass for loud movies.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JulioW,
We are ecstatic to learn that you are enjoying the strikingly beautiful picture quality of your Sony XR8B! It's excellent that you noted the improved visuals after calibration, confirming the display's potential. We certainly recommend two people for setting up larger models for safety, but we are impressed that you were able to manage the assembly of the 65-inch model solo!
We appreciate your honest assessment of the integrated audio. While the internal speaker system is designed for clear dialogue and impressive acoustic detail, you are correct that adding an external soundbar or home theater system is recommended for the deep, room-shaking bass of loud cinematic content.
Thank you for choosing Sony for your premium viewing experience!
Best regards, Dominick
Pros mentioned:
Picture quality, User interface
Rated 5 out of 5 stars
Sony - worth the premium
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Sony TV are always worth the premium. I now own four and couldn't be happier. This one, the XR8B, has excellent picture and sound with a snappy and easy to navigate user interface.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hello Adamoni,
Thank you for choosing Sony!
We’re honored to learn that you now own four of our TV models. We sincerely appreciate your continued loyalty and are pleased to hear that the K65XR8B excels in picture quality, sound performance, and offers a responsive, user-friendly interface. Delivering this seamless, premium experience is at the core of our commitment to customers like you.
Best regards, -Fred
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Best picture I have seen for the price
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
This is an incredible product. Picture is absolutely amazing and sound is so good that I may not get a sound bar (which I had planned to do.) User interface only ok; the Sony I had from 10 years ago was better. I wish I had not installed Google TV. Quite a nuisance. As for the TV itself I could not ask for more. To qualify my response I mostly watch sports and movies. Hockey is amazing on it.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Hockeyfan,
Thank you for the detailed and generous 5-star review of the BRAVIA XR80!
We are absolutely thrilled that the TV's performance is exceeding your expectations. It's fantastic to hear you find the picture "absolutely amazing" and that the integrated sound is so good you may skip the sound bar—that speaks volumes about the quality we build into every unit. Your comments about watching movies and the amazing hockey viewing are exactly what we strive for!
We also appreciate your honest feedback regarding the user interface. We are constantly working to streamline the Google TV experience, and your perspective as a long-time Sony user is invaluable.
We appreciate you being part of the Sony family!
Regards, Dominick
Pros mentioned:
Picture quality, User interface
Rated 5 out of 5 stars
Very Fluid Interface
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture and easy set up! Not a laggy TV by any means. The interface is very fluid and easy to use. Highly recommend so far (only had it for a few weeks)
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi techguy11! We feel privileged to know you're enjoying the television so much, even after just a few weeks! It’s fantastic to hear that the picture quality is great and that you found the setup so easy.
Thanks so much for choosing Sony! Best regards, Estefany
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
First oled tv
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I got a great deal on my Sony TV. This is my first oled tv and the picture is amazing. The colors pop and sound is good .I would purchase again.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Ecoboost,
That is fantastic! We are delighted to hear you are impressed with the amazing picture, popping colors, and good sound of your first OLED, the BRAVIA XR8B.
Thanks for choosing Sony.
Best regards, Eliab
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Awesome OLED TV
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Posted .
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent OLEDs tv that is well priced. Better colors and upscaling than similarly price samsung OLEDs. Having both samsung and now this android tv its clear android is the superior tv OS
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Sam7,
Thank you for the glowing 5-star review! We're immensely pleased to hear you're enjoying your new Sony XR8B OLED TV. It's fantastic that you're impressed with the color and upscaling, especially when compared to other similarly priced OLEDs. We're also glad you find the Google TV OS to be a superior experience. We've worked hard to create a user-friendly and powerful operating system that truly enhances your viewing.
Thank you for choosing Sony!
Best regards, Dominick
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Real color
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This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture, I mean it's an OLED , it's sony, what I love the most about Sony picture is color accuracy, we are movie and TV buffs in our house
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Livinglife,
That is fantastic feedback! Thank you for the five-star review of the BRAVIA XR8B.
We couldn't agree more—it truly is a spectacular OLED! We are thrilled to hear that the color accuracy is what stands out the most to you and your fellow movie and TV buffs. We engineered our BRAVIA TVs to deliver that precise, true-to-life color, ensuring an exceptional viewing experience for everyone in your house.
Thanks for being part of the Sony family!
Regards, Dominick
Pros mentioned:
Picture quality, Setup ease
Rated 5 out of 5 stars
Grest picture
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture. Easy setup
Push Roku home Roku comrs on press tv switches to tv no messing with inputs. It figures it out.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi RickC! Thank you very much for this great review of your K-65XR8B TV! We are delighted to hear how impressed you are with the great picture and especially how easy the setup was. It's fantastic to know that the integration with your Roku device is working so smoothly.
We appreciate you choosing Sony! Best regards, Estefany
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
What words cannot describe. I’m in love!
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
At first I was really hesitant on this TV but after doing some research and seeing that it was a 3K$ TV before the Black Friday sale I jumped on it… after setting it up and hooking everything I got on it to it it works fantastic! Can stream and play games on it with my PS5 pro. Amazing TV!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi TaylorR,
We are truly heartened to learn that you are so happy with your new BRAVIA XR8B! It is great to hear that your research paid off and that you were able to secure such a fantastic deal during the Black Friday sales. We designed this OLED to be a powerhouse for both cinematic viewing and next-gen gaming, so we are thrilled to know it is working perfectly with your PS5 Pro and streaming apps.
Thank you for making Sony the centerpiece of your gaming and entertainment experience.
Regards, Dominick
Pros mentioned:
Picture quality, Setup ease
Rated 5 out of 5 stars
Bravo Sony
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great picture, excellent sound quality, easy setup.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi ArtG,
That's fantastic! We are thrilled to hear you're enjoying the great picture quality, excellent sound, and easy setup of your BRAVIA XR OLED TV.
Thanks for choosing Sony.
Best regards, Eliab
Pros mentioned:
Oled quality, Picture quality
Rated 5 out of 5 stars
Sony OLED
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
This Sony OLED TV is hands down best TV I have ever own. Great picture and sound.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JeanL,
We're thrilled to hear how much you are enjoying your new XR8B. Providing a top-tier viewing experience with great picture and sound is what we strive for, and your positive review is a great motivator for our teams.
Thanks for choosing Sony.
Best regards, Eliab
Rated 5 out of 5 stars
Purchased Over Samsung
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This reviewer received promo considerations or sweepstakes entry for writing a review.
I've had a few Samsung TVs over the years and grew tired of the problems that would develop after 3-4 years with usage. So far everything is amazing on this TV with the exception of the output level of Bluetooth sound. I have to turn the TV volume up to 70 or more of the max range to hear at a normal level with the external speakers volume at max. I've seen another few reviews stating the same. The TV speakers play normal though with the normal volume setting at 24-28. I've looked for a setting that increases the output level but have had no luck. Playing through a home theater system is not an issue either, just Bluetooth. I'm not a Google fan so I do not use any of those features associated with the TV or internet. I predominantly use this TV for watching streamed programming through my Roku and 4K disk movies from an OPPO player.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi JasonJ,
We are sorry to hear about the low volume output you are experiencing with Bluetooth speakers on your new BRAVIA XR TV. This behavior is sometimes caused by a volume normalization or dynamic range setting.
Please try navigating to the Sound Settings menu and look for Advanced Settings (or Audio output), then find and change the Dynamic Range setting from Standard to Compressed. Compressed mode increases the overall audio level, which should significantly boost the Bluetooth output without needing to use volume 70+. If this does not resolve the issue, un-pair and re-pair your Bluetooth speakers.