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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,999.99

Customer reviews

Rating 4.7 out of 5 stars with 212 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers enjoy the excellent picture quality and simple user interface of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality and deep blacks are also impressive features. However, some customers have noted that the brightness may be too low for certain rooms.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 212 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony-65” class Bravia XR8B OLED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this for a week now and the picture is awesome. The sound is also decent (I did not get a sound bar as I already have a surround sound system by Sony). Tim at my local store was awesome as well as he spent over an hour talking me through the differences between brands. Delivery was quick and went off without a hitch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichieG,

      We are thrilled to hear you are so impressed with your BRAVIA XR8B after your first week!

      It’s fantastic to know that you find the picture quality "awesome," and that the audio performance is decent enough on its own. We are especially pleased to hear you are integrating it seamlessly with your existing Sony surround sound system for a truly cinematic experience!

      Thank you for the five-star review and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Television purchase

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchase and delivery was easy. Television is way to setup and has a great picture and sound.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, VincentD!

      We're so pleased to hear that your experience with your new K65XR8B TV has been so positive, from the easy purchase and delivery to the simple setup. We design our TVs to be user-friendly and to deliver an outstanding picture and sound experience right out of the box, so your feedback is very rewarding.

      We hope you continue to enjoy the great picture and sound for years to come!
      Thank you for choosing Sony.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Awesome

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony Oled. I bought their first model 8 years ago. The XBR-AE still is really nice. Just wanted a newer model. I have been shopping with BestBuy for 20 plus years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnC,

      We are excited to hear that you are continuing your journey with Sony OLED! It is a true testament to the quality of our displays that your eight-year-old XBR model is still performing well, and we are glad that your new XR8B is providing that familiar, stunning picture with all the benefits of our latest technology.

      We really appreciate you being part of the Sony family.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony Smart TV experience.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy does not play games when they announce that they are running an end of the year sale for the entire store or when reduce the ticket price by 20% or 50% of the ticket price. I just bought a 65 inch BRAVIA SONY smart TV. It was a major update for what I had before. The Geek squad came on time, the installed the new bright color new set and took their time over the features of the Sony TV. The Sales Consultant who was covering the Electronic section(Ash), was very friendly and he demonstrated an in depth knowledge of the product. He took his time going over the features and asked if I had more questions. My trip to Best Buy was the (Best) thing I did that day.

    I would recommend this to a friend
  • Pros mentioned:
    Oled quality

    Rated 3 out of 5 stars

    Overpriced and under impressive. Sony has lost it.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not remotely worth the price. Terrible eARC implementation. OLED looks are great, but the Pixel Shift feature required to prevent burn in (or "image retention") sizes down the screen about 5%. Unreliable Dolby Atmos integration with a SONY STR-DH790 receiver. Sony no longer is bringing worthwhile value on Low to Mid-Tier Screens.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi matt1138,

      We apologize that you are encountering frustrating issues with the eARC and Dolby Atmos integration on your 65" BRAVIA XR8B OLED and your Sony receiver. We recommend starting with a simple troubleshooting step: please try performing a power reset on both the TV and the STR-DH790 receiver (unplug both for two minutes, then reconnect and power on). Please also verify that the eARC setting on the TV is set to Enhanced. Regarding Pixel Shift, this feature is standard for all OLED screens to prevent image retention, but if it is overly noticeable, you can adjust or disable it in the Display & Sound > Expert panel settings menu. If these initial steps do not resolve the connectivity issues, please contact our dedicated support team immediately so we can provide in-depth, specific assistance for your setup.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Needs more HDMI ports though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeromeO,

      We're delighted you're enjoying the outstanding picture quality and immersive sound of your BRAVIA XR8B OLED. We appreciate your suggestion regarding the number of HDMI ports, and we constantly evaluate customer input for future product development.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    XR8B Rocks..

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have to say this K65Xr8B is a beautiful tv..Picture quality is top notch..Blacks are bold and wow do they drop your jaw..Setting are a bit sensitive but once it is dialed in You will be amazed..Most streaming is not 4k so some picture not up to par..Not Tvs Fault..A 4k Blu ray player is incredible..I watched Enter The Dragon in 4k with a panasonic UB 420 and the colors popped like nothing i have seen..For the the Black Friday price i am Blown away..Oled is the way to go..Sound is good but add a stereo with bass boomer And you are at the Theatre...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesM,

      It's a true pleasure to hear that your new BRAVIA XR8B is blowing you away with those jaw-dropping black levels and bold colors! We are glad you’re seeing the full potential of OLED through your 4K Blu-ray player—there’s nothing quite like that cinematic pop to bring a classic film to life. It is wonderful to know that after a bit of dialing in, you've achieved a picture that leaves you truly amazed.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    time to upgrade to smart TV went from 55 to 65 samsung to Sony. Easy to install no longer need soundbar. Great Picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kv52,

      It’s rewarding to hear that your upgrade to the 65-inch XR8B has been such a success and that the installation was so easy for you.

      We are especially glad you're enjoying the elite picture quality and that the sound is so impressive you no longer need a soundbar. This is made possible by the Acoustic Surface Audio+ technology and the XR Triluminos Pro display, which together create a truly cinematic experience.

      Thank you for trusting Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my new Sony

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am enjoying my new Sony TV. I am 80 years old and have trouble hearing and when the sales person talked about the sound coming out of the screen,, i was, pardon the expression, all ears! And the picture is beautiful such clarity

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Besrrelaxingathome,

      That is wonderful to hear! We're thrilled the BRAVIA XR8B OLED is working well for you. We're especially glad the Acoustic Surface Audio+ technology is helping you hear clearly, and that you love the beautiful picture clarity.

      Thank you for choosing Sony. Best regards, Eliab. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, very vibrant color and display. This TV has the best picture of any TV I've ever owned. Plus Dave was amazing with all the help he gave us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, RichardC!

      We are absolutely thrilled to hear that you think the K-65XR80 is an Awesome TV and has the best picture of any TV you’ve ever owned! It’s incredibly rewarding to know that the vibrant color and display are exceeding your expectations and delivering the premium quality we strive for.

      We also appreciate you taking the time to highlight the excellent service you received from Dave! It’s wonderful to hear that our partners are providing knowledgeable and helpful assistance, ensuring a seamless experience.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Extremely happy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV. Colors are perfect. Motion is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenF,
      We are thrilled to hear that you are enjoying your BRAVIA XR8B! We are so grateful for your feedback.

      We are really proud of our XR Processor, which helps to deliver perfect colors and a smooth picture, even with fast-paced action.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superb display

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for our living room. Rich, deep colors and sharp display. Everything I expected.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, GaryFMichigan!

      We are so glad to hear that the 65-inch Bravia 8B is the perfect fit for your living room! "Rich, deep colors and a sharp display" is exactly what we strive for with our OLED technology, so it’s fantastic to know it’s delivering everything you expected.

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Just buy it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. I wish i got it sooner. Amazing quality, the sound spatial recognition is great. I was worried about using the mount instead of a wall mount but they are good quality and my tv is stable. The responsiveness between consoles is great. Visuals are amazing, the darkest darks. When there is no feed on the black screen you cant even tell its on aside from the logo. The glare is minimal on the tv also!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Morgann,

      It's a true pleasure to hear that your new BRAVIA is such a game-changer for your home setup! We are glad the spatial sound and incredible contrast levels are providing that immersive experience you were looking for, and it is great to know that the stand provides the stability and peace of mind you need.

      Thank you for making Sony the heart of your home cinema experience.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony 65 inch TV. It has a beautiful and clear picture. Very happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarciaM,

      We are thrilled to hear that you are loving your 65-inch BRAVIA XR8B! We are glad that the beautiful and clear picture quality is providing you with such a high level of satisfaction and that you are happy with your new television.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a different OLED TV that really bothered my eyes. After doing research I realized this is the Bravia 8 minus some contrast feature. I loved the look of the 8 in store so I took a chance and saved a few hundred to get this model and it is exactly what I wanted. I can’t speak for the sound because I use a soundbar but the speakers facing out is a neat idea.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Smargil,

      We are elated to hear that your new BRAVIA XR8B is exactly what you were looking for! It is wonderful to know that your research led you to a display that is comfortable for your eyes while still delivering the beautiful picture quality you admired in the store. We're glad you noticed the unique speaker design as well, even while using your soundbar setup.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 4 out of 5 stars

    Excellent OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid OLED, classic Sony, amazing picture, looks great in the bedroom,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Canefan,

      Excellent! We are happy to hear your BRAVIA XR8B OLED is delivering that classic Sony quality and an amazing picture for your bedroom.

      Thanks for choosing Sony. Best regards, Eliab. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was skeptical of the purchase at first after seeing it on display, but after setting it up, & using it to my preferences, I love the TV. I feel immersed in the games I play on it with my PS5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your experience, AlexR!

      We are absolutely thrilled to hear that the K-65XR8B exceeded your expectations once you got it home and customized the settings to your liking. It's rewarding to know that the picture quality truly shines in your own environment!

      It's especially great to hear that you feel immersed in your games while playing on your PS5. We specifically design our BRAVIA XR TVs with features like Auto Genre Picture Mode and low input lag to deliver a spectacular, responsive, and truly engaging gaming experience.

      Thanks again for choosing Sony to be your gaming and home entertainment display!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Sony Bravia 8 OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BestBuy delivered within 2 days. Stunning OLED picture without any adjustment. Same Google TV UI as my previous Samsung with Chromecast dongle. I was able to add to Google Home which is a plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mabs!
      We are excited to hear that your new BRAVIA XR8B OLED arrived so quickly and that you are already experiencing its stunning picture quality right out of the box! We’re also glad the Google TV setup and the easy integration into your Google Home ecosystem have been such a smooth experience for you.

      The XR8B features our Cognitive Processor XR, which works in real-time to adjust picture elements like contrast and clarity, helping create that stunning life-like image you’re seeing.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Impressed

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First of let me say that i was blown away from the picture quality from this model. I was impressed with the tv as this is my first sony bravia tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, Dannylt!

      We are absolutely thrilled to hear that you were blown away by the picture quality of your new K-65XR8B television! Making the switch to your first Sony Bravia and being instantly impressed is the highest compliment we can receive. That vivid, true-to-life picture is exactly what we strive to deliver with our latest display technology.

      Welcome to the Sony family—we hope this TV provides many years of stunning home entertainment!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Picture quality

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This the second Sony Bravia we have purchased based on picture quality and color accuracy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kiana,

      It brings us great joy to hear that the exceptional picture quality and color accuracy of the Sony BRAVIA line led you to purchase a second TV!

      We are committed to delivering cinematic excellence, and the BRAVIA XR8B, with its advanced XR Processor and display technology, is designed to reproduce colors that are incredibly accurate and lifelike. We are truly honored to have earned your loyalty based on these core performance features.

      Thank you so much for your repeat purchase and for trusting Sony to bring the best viewing experience to your home!

      Regards,
      Dominick Sony_US

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