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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,999.99

Customer reviews

Rating 4.8 out of 5 stars with 129 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers enjoy the excellent picture quality and simple user interface of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. The OLED quality and deep blacks are also impressive features. However, some customers have noted that the brightness may be too low for certain rooms.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 129 reviews
  • Pros mentioned:
    Oled quality, Picture quality

    Rated 4 out of 5 stars

    Excellent OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid OLED, classic Sony, amazing picture, looks great in the bedroom,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Canefan,

      Excellent! We are happy to hear your BRAVIA XR8B OLED is delivering that classic Sony quality and an amazing picture for your bedroom.

      Thanks for choosing Sony. Best regards, Eliab. sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" SONY

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    THIS TV IS GREAT !!! PICTURE AND SOUND IS LIKE WATCHING IN THE MOVIES. ORDERED ONLINE AND PICKED UP IN STORE SAME DAY. THEY LOADED AND HELPED ME STRAP IT IN THE BACK OF MY TRUCK. GREAT CUSTOMER SERVICE.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AmandaM,

      Thank you for choosing Sony!

      We're honored to hear that you're enjoying your new K65XR8B TV! We're happy the picture and sound quality are exceeding your expectations and that your experience with the BestBuy team, both online and at the store, was so positive.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung Rocks

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television, great sound, and great service at the store!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryD,

      That is wonderful to hear! We are thrilled that you are enjoying the great picture and sound of your BRAVIA XR8B OLED TV and had a positive service experience at the store. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV has great picture and is easy to select different inputs and selections….looks good over fireplace.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous


      We're glad you find the picture quality of your 65" BRAVIA XR8B OLED TV great and that the input selection is easy to use. It sounds like a perfect fit above your fireplace! Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Finally got an OLED

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great oled was moderately easy to set up...but still needs fine tuning...I will reach out to get help!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sunrise,

      We're glad to hear you are enjoying the great picture on your new BRAVIA XR8B OLED TV, but we apologize that the setup still requires fine-tuning. We want the picture to be perfect right out of the box! The fastest way to get personalized assistance with calibration and settings is to visit our official Sony support page and use the Live Chat option, or call our support line. They can walk you through the process quickly: https://us.esupport.sony.com/support/s/support-contact?language=en_US.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Complicated Without Reason.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv gives a great picture......absolutely beautiful. My complaint with tv is that there are dozens and dozens of options and settings that have to be made before you can watch tv. I was making calls to my cable company for help and then to Sony for help. It was like programming a computer. Sony has lost sight of what a tv is for. For instance, when we turn the tv on, the screen shows you a "home page" where you have a dozen or so choices of other places to go to. Nonsense! How about turn on the tv and get a tv channel? We had to find the option for that. That should be the default.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, PaulG!

      We are delighted to hear that you find the picture quality on your K-65XR8B to be great and absolutely beautiful—that is what we aim for!

      We sincerely apologize for the initial frustration you experienced with the setup process and the number of options and settings. We understand that making the TV functional shouldn't feel like "programming a computer," and we regret that you had to contact both your cable company and our support team for help.

      We appreciate your specific suggestion regarding the "Home" screen default. Your point that turning on the TV should lead directly to a TV channel is a valid one, and we understand why you feel that should be the default setting. We designed the current smart interface (Google TV) to offer a centralized hub for all streaming apps and inputs, but we recognize that for many customers, the traditional TV input is the priority.

      We will certainly pass your detailed feedback to our product design teams. Thank you for bringing this crucial usability concern to our attention.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Setup ease

    Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking TV for the price! TV is light for it’s size and easy to unpack.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the positive feedback, Stacy!

      We are delighted to hear that you find the K-65XR8B to be a great looking TV for the price! It’s also rewarding to know that you found it light for its size and easy to unpack—we strive to make the setup process as simple and hassle-free as possible.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great addition to my living room! The size is perfect and the colors on the screen are stunning. As crystal clear as the waters of Cancun!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gaby,

      Thank you for the fantastic review! We are delighted that the Sony - BRAVIA XR8B is a great addition to your living room. We are pleased the size is perfect for your space, and we're also happy that you find the colors on the screen stunning and the picture crystal clear. The BRAVIA XR8B is designed to deliver breathtaking color and detail, bringing cinematic quality right into your home.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever owned. Used geek squad and the set up and installation was awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,

      Thank you for the incredible 5-star review! We are absolutely delighted to hear that you consider the Sony BRAVIA XR8B the best TV you've ever owned.

      That feeling is exactly what we aim for. With its stunning OLED picture, powered by the XR Processor for pure blacks and breathtaking contrast, every scene is designed to pull you in with a level of realism and clarity you truly have to see to believe.

      Enjoy your amazing new viewing experience and thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality and clarity is awesome. I added the Sony soundbar and it's like being at the theater. Would highly recommend this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful feedback, KS71!

      We are absolutely thrilled to hear that you are enjoying the awesome picture quality and clarity of your K-65XR8B OLED TV! The goal of our XR Processor is to deliver that cinematic level of detail and realism, so your comment about the TV being highly recommend is truly rewarding.

      It’s even better to hear that you paired it with a Sony Soundbar and now feel like you are being at the theater! When a compatible BRAVIA TV and Soundbar work together, they unlock features like Acoustic Center Sync to make the sound feel like it is coming directly from the screen's action, creating a truly immersive experience.

      Thank you again for your strong recommendation and for choosing Sony for your home theater setup!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent image on screen! Great TV and good customer service at store

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarbaraG,

      We are excited to hear that you are experiencing an excellent image on screen with your new BRAVIA XR8B! We're delighted you are finding it a great TV and appreciate you sharing your positive experience with the store!

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65’

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV. The screen, surround sound, and overall view looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KaylaB,
      Thank you for reaching out and sharing your positive feedback on the K-65XR8B!
      It is most rewarding to hear that you find your new television to be a very good TV, and that the screen, surround sound and overall view look great.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV and perfect for our basement

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, the colors are perfect. Exactly what the Best Buy rep said it would be

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BryanL,

      Thank you for choosing Sony!

      We couldn't be happier to hear that your K65XR8B TV is delivering perfect colors just as our team described. Your positive experience means a lot to us, and we're grateful for the trust you placed in our guidance. Enjoy your viewing experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! We were able to get it up and running with little difficulty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Red1,

      We are thrilled to hear you're enjoying the great picture quality of your 65" BRAVIA XR8B OLED TV and that the setup was easy.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is crisp and clear. Coloring is accurate as well. Sound quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS,
      We are very glad to hear your feedback on the K-65XR8B. It's truly wonderful to know that you're impressed with the picture quality and sound!

      The XR8B is designed with cutting-edge display technology to deliver stunning visuals and accurate colors, ensuring a vibrant and lifelike viewing experience. Some features you might find useful include the HDR support, which enhances contrast and color depth and the 120Hz refresh rate, providing smooth and fluid motion.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Cons mentioned:
    Brightness

    Rated 4 out of 5 stars

    Great TV, but dim

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most everything is truly great, but the brightness is too low for our room even with all the adjustments we can make. If you have a dimmer room this is an awesome TV, but if it is not dim then get something with better brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave,

      Thank you for sharing your thoughtful feedback on the Sony - BRAVIA XR8B. We're glad to hear you've enjoyed most aspects of your TV and appreciate your detailed comments about brightness performance.

      Ambient lighting can definitely influence perceived brightness, and we understand how important that is for an optimal viewing experience. We'll make sure your feedback is shared with our product team as we continue to improve future models.

      We truly appreciate you taking the time to share your experience and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about my new Sony tv-the color, clarity, etc. My daughter set it up for me & she felt it was relatively easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MargieK,

      We are thrilled to hear how much you love your new 65" BRAVIA XR8B OLED TV, especially the excellent color and clarity! It's also great to know that the setup process was relatively easy for your daughter. Thank you for sharing your positive experience!

      Thanks for choosing Sony. Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most pleased ! Crisp display. Recommended! Love Sony products!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your enthusiastic review, Richard!

      We are absolutely most pleased to hear that you are enjoying the crisp display on your K-65XR8B television! It's rewarding to know that you love Sony products and that you recommend this latest model.

      Your continued loyalty means a lot to us and thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and friendly assistance from Best Buy staff. Picture has a very true color and the menus are simple and intuitive to set the tv up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZebbenB,

      Thank you for choosing Sony!

      It makes us really happy to hear that you're enjoying your new K65XR8B TV! We're glad the picture quality and intuitive menus are making it easy for you to get the best experience possible. It's also great to know that the team at Best Buy provided friendly and helpful assistance.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with product. The workets were knowledgeable and pleasant. They were clean and answered any questions we had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VINCENTmancino,

      That's fantastic to hear! We are so glad that you're happy with your new BRAVIA XR8B OLED TV. It's also great to know that the team at the store provided you with such a positive and helpful experience. We appreciate you sharing your feedback with us!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global