Main Content

Customer Ratings & Reviews

$1,398.00
Save $151
Comp. Value: $1,549.00

Customer reviews

Rating 4.8 out of 5 stars with 1063 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 1,063 reviews
  • Rated 5 out of 5 stars

    Pretty MF TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very very pretty TV. I still don't believe the nonsense of how the XR processor makes such an amazing image but this TV has beautiful picture quality. I didn't think there would be as noticeable a difference between my previous qled but there is. I also very much prefer Android TV to tizen and vizio. Sound without a soundbar is even pretty good. My games for switch and ps5 have never looked better and i have appreciated the VRR. Even my older consoles games look better. I had to get a component to HDMI adapter, though i don't think that's a big negative for most people looking for a new tv. At price, I'm happy with my purchase and recommend but on sale i think it's an absolute buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benja,
      Thank you so much for taking the time to leave an excellent rating! We're happy to hear that we were able to give you a good match for your viewing and gaming needs. It's nice to know you are enjoying the exceptional picture quality and upscaling features of the unit. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the recommendation and for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great quality tv

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality picture! We also had a great installation experience. This tv was recommended on Consumer Reports. It was everything they said.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rezzie2,

      Thanks for taking the time to share this wonderful feedback about your new X90L television! We're thrilled to hear you're enjoying the great picture quality and the installation process went smoothly. And It's fantastic to know that the TV lived up to the high recommendation from Consumer Reports!

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Rated 5 out of 5 stars

    Great Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv all around! Sound,picture,colors.My wife and I are very happy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeC,
      Thank you for the 5 stars! We’re thrilled to hear that both you and your wife are enjoying the sound, picture, and colors of your BRAVIA XR X90L.
      Thank you for choosing Sony, and we’re glad to be part of your happy viewing experience! -Maria Sony_US

  • Rated 5 out of 5 stars

    Beautiful Picture

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture on this TV, I used to not be able to see everything on my screen and hated adjusting the brightness, etc. everytime but this TV changes automatically

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AudreyT,
      Thank you so much for an amazing review! Glad to hear your enjoyable viewing experience with your new Sony TV. With X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Do you live and breath sports? You NEED this TV

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am super happy with this TV!! Bought it last year right on time for football season and the picture quality is top tier. I would recommend this smart TV to anybody!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictoriaA!
      Thank you so much for your wonderful feedback! It brings us great joy to hear that you are so pleased with your XR-75X90L TV. We're thrilled that you’re enjoying the impressive picture quality, especially during football season.

      This model features our advanced Cognitive Processor XR, which enhances color and contrast for a truly immersive viewing experience. We appreciate your recommendation!

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture great sound easy set up lots of pre loaded apps

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to use remote. Makes viewing experience much better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewG,
      Thank you for sharing your experience! We're thrilled to hear that you're enjoying the picture quality and the easy-to-use remote on your Sony BRAVIA XR X90L. We're glad it's enhancing your viewing experience. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Rated 5 out of 5 stars

    Awesome value

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cant be beaten for the price. Sony continues to make great quality products. I enjoy the menu interface which is user-friendly and is google enabled. This is our second Sony TV in the past few years and both are working great and have the same functionality and we love it. Great buy and no regrets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenP, thanks for your amazing review! We're glad you're enjoying your Sony XR75X90L and find the menu user-friendly. Your satisfaction is our priority, and we look forward to bringing you more quality products. Thanks for choosing Sony! - Romeo Sony_US

  • Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes great products. I ordered this tv right before the store closed. I came back to the store the next day for pick up. While I was in the store waiting to be assisted, I noticed the great picture quality of the LG oled C3 77 inch tv. I ended up exchanging the Sony x90 for the oled. Best decision ever! Always follow your gut and do what makes you happy. I am completely happy with my decision. I will purchase the Sony x90 at a later date for my bedroom. Thanks Best Buy for everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyMember, great! It's very good to hear that you like your purchase! Enjoy your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Love my tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this as a gift and we were originally looking for a lg but they went out of stock and boy am i happy i went with this one instead. I got a email from sony about setting up a consulatation and they helped me set up my tv and explained the video settings to me and optimized the video settings. It was 30 mins and that was a awesome service as well that i didnt expect to receive from sony. The pictures is bright and depending on what im watching i change it from custom to vivid or the imax enhanced mode. Atmos bright works good as well. Hooked up to the sony HT9 for surround sound to match the quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RickyMonte, Thanks for sharing your awesome experience. We are thrilled to hear that you love your new Sony BRAVIA X90L 4K smart Google TV and it is perfect for your Sony HT9 sound system. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV - Works connected via wifi

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was a bit hesitant to purchase since my only option was to connect via wifi but it has worked flawlessly. Also, the sound is excellent compared to other TVs I've had. Really happy with the purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KENNETHC, thanks for sharing your experience!

      We're beyond pleased to hear that you're enjoying your new X90L and that the sound quality has exceeded your expectations! It's wonderful to know there are no regrets about your purchase, as the television works with your Wi-Fi effortlessly thanks to its advanced connectivity features.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Excellent!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of research before buying this TV, and it was always at the top of the list of mid-range TVs. So far, it's been excellent. I've only had it for about a month, but 5 stars from me. I also had it installed onto the wall by the Best Buy crew, and I have to say that they did an EXCELLENT job! I've been hoping for a chance to review their service, but I guess I'll do it here. They were in, got it completely installed, and were out within about 45 minutes. It was totally worth the $250, and I highly recommend the service, unless you just like to DIY.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, nice! We're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV just in time for Football

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with easy to use controls. Picture is outstanding. Definitely recommend to others.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamD, Awesome! We're truly delighted to hear that we've matched your expectations with your new Sony X90L and you are enjoying the smart Google TV features. Glad to know you find it easy to use too. Thank you so much for your recommendation and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Do not hesitate

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is incredible. Colors pop and everything looks better than every other TV I have I ever owned and it's not even close

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike,
      Excellent choice! We're happy to hear your satisfaction with the amazing picture quality, vibrant colors, and everything about your X90L TV. We are committed in providing our customers with the best quality products and experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great tv. Display is excellent

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony Tv hits a home run for those looking for a TV with great color and clarity. I am a totally satisfied customer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, BigCR12!

      We are so pleased to hear that you are a totally satisfied customer and that your new XR-75X90L TV has hit a "home run" for you. It's incredibly rewarding to know that the color and clarity have met your expectations. Our team designed this TV to deliver a truly stunning and immersive viewing experience, so your feedback brings us great satisfaction.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    JohnS

    |
    |
    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A Sony fan now a new viewer of classic movies for a year! Nice bonus & the TV is a winner for the bedroom Looks great & Picture quality is excellant and superior to all of our other TV's Thanks for sharing. A fan

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JohnS, thanks for sharing your experience with the BRAVIA XR X90L! It makes us really happy to hear that the TV fits perfectly in your bedroom where you can enjoy it peaceful. The TV supports High Dynamic Range which delivers a wider range of colors and improved visual realism for a better viewing experience. Thanks for joining our Sony family. Best regards. - Ismael Sony_US

  • Rated 5 out of 5 stars

    Best TV

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best television to have. The picture is amazing!! I would recommend this product to anyone. Actually as sound as we purchased ours my daughter and son in law bought the same one the very next day.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    3G great tv, great price, great image

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, great price, awesome image, hoem screen is the best. Any app you need or show you last left of watching is there!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SilvioA,
      Thank you so much for the amazing review! We're very pleased to hear your enjoyable experience with exceptional picture quality, Home menu, and smart features of your X90L TV. Sony's commitment to customer satisfaction is our top priority. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV Purchase

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is wonderful. I love the colors and real-life feel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FatherWaffles, Thank you so much for sharing your fantastic experience! It's our pleasure that you are having a great time with your new Sony BRAVIA XR X90L TV, which offers stunning picture quality that brings real-life depth and vibrant colors to your viewing experience. Thank you so much for trusting Sony! Happy viewing! -Maria Sony_US

  • Rated 5 out of 5 stars

    Sony tv Rocks

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm a long time Sony tv fans. But this time I thought of giving other brands a chance. So I went to my nearest buy buy store and bought myself a Samsung 75" tv. But as soon as I unpacked the TV and saw picture quality. I was devastated because my 9 year old Sony tv still had a great picture quality compared to this Samsung tv. Soon after that I went back to best buy store and return the Samsung and instead bought this Sony TV. And the peace of mind and satisfaction came through as soon I turned on this Sony tv and saw the awesome quality. I just have one thing to say Sony tv rocks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ullas,
      You definitely made the right choice! We always strive to deliver the best quality with our products. We're glad to hear you like the exceptional picture quality of your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for the 5-star rating and for trusting Sony! - Kris Sony_US

Sponsored