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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 87 reviews

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  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.5 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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97%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 87 reviews
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the clarity and colors a sharp with amazing picture quantity

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic feedback, EduI! We are delighted to hear that you love the clarity and colors of your TV and that you find the picture quality amazing. We designed our BRAVIA TVs with technologies like the Cognitive Processor XR to deliver lifelike color and contrast, so it's wonderful to know that you're enjoying a truly immersive viewing experience.

      Thanks again for choosing Sony!

      Best regards,
      Gus Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony 98 inch tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture for a 98 inch tv! Price is good and buying at Best Buy was easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesP,

      We're so glad to hear that you're enjoying the stunning picture quality and impressive value of your Sony BRAVIA TV. Thank you for the fantastic 5-star rating—it truly means a lot! The immersive cinematic viewing experience of your Sony K98XR50, with its expansive 98-inch screen and advanced XR processing, makes every detail shine. We're happy to hear your purchase at Best Buy was so smooth.

      Thank you for choosing Sony—may your day be as brilliant as your TV's display!
      DiegoV. Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s beautiful and large enough for our space to replace the theater experience. Sound isn’t too bad either if you aren’t an audiophile.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, RPGenie!

      We are thrilled to hear that your new K-98XR90 is delivering that true theater-at-home experience! At 98 inches, this model is designed to be the centerpiece of a room, and it’s wonderful to know it has successfully replaced the cinema for you.

      We also appreciate your feedback regarding the sound quality. While we always aim for a balanced audio experience out of the box, we're glad it's hitting the mark for your space. Should you ever decide to take that "theater experience" even further, this TV pairs beautifully with our BRAVIA Theater soundbars for total immersion!

      Thank you for choosing Sony and for sharing your experience.

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is quite an improvement of my 70 inch Sony. Even thought this cost more than others, I think it is well worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dexil,

      It brings us great satisfaction to hear that your new BRAVIA 5 is such a noticeable upgrade over your previous 70-inch model!

      While we understand that a premium television is a significant investment, we truly believe the jump to Mini LED technology makes it well worth it. By using thousands of tiny, precisely controlled LEDs and our XR Backlight Master Drive, the BRAVIA 5 delivers much deeper contrast and higher brightness than standard LED screens. This means you’re seeing details in the highlights and shadows that simply weren't visible before. We are thrilled that the leap in picture quality has made such a strong impression on you.

      Thank you for trusting Sony!

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    98” SONY

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and fully integrated- love the tv so far. Angled viewing is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, thank you so much for your amazing review! We're really happy to hear you're loving your new Sony - 98" Class BRAVIA 5, especially its brightness, seamless integration, and wide viewing angles. It's fantastic to know it's delivering the premium experience it was designed for. Thank you so much for choosing Sony and enjoy every moment on your new screen! Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    Home theater system

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! We love this purchase for our home theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for sharing your feedback, JadeB! We're thrilled to hear that you're enjoying the K98XR50 in your home theater. Knowing our products contribute to an excellent viewing and audio experience means a lot to us. If you ever have any questions or need tips to get the most from your setup, please don't hesitate to reach out.

      Thanks for being part of the Sony community!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Sony 98" Bravia 5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everyone at Best Buy in Richmond was very knowledgeable and helpful. They answered all of our questions. The delivery team was very helpful in setting up our TV.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Bravia 5 98” miniLed TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent clarity. Very good with sports. Connects easily to Bravia 9 sound bar, sub and rear speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnF,

      We are thrilled to hear that your massive 98" BRAVIA 5 is providing excellent clarity and an immersive experience for sports! It is great to know that you've seamlessly integrated the BRAVIA Theater Bar 9 system with its subwoofer and rear speakers. Because you are a sports fan, we recommend trying the Prime Video Calibrated Mode or the XR Motion Clarity settings, which are specifically designed to keep fast-moving action smooth and clear without losing any brightness.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Rated 5 out of 5 stars

    First class TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, Picture, Sound, Performance. Would recommend to all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonaldD,

      We couldn't be happier to hear that the BRAVIA 5 is delivering such a complete experience for you across picture, sound, and overall performance. At the heart of this TV is our XR Processor™, which uses AI technology to intelligently enhance color, contrast, and clarity in real-time. This processing power is what allows the XR Backlight Master Drive™ to precisely control thousands of Mini LEDs for that captivating brightness you're seeing. It is also fantastic to know that the sound is resonating with you; the Acoustic Multi-Audio™ system with integrated tweeters ensures that audio is positioned perfectly to match the action on screen.

      Thank you for making Sony part of your home entertainment.

      Best regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Bravo for Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sweet ! So far loving it. Easy to use . Install was perfect BB did a great job on install .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GlenM,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you are enjoying your K98XR50 TV and that it has been easy to use. We're also glad the installation went smoothly and that BestBuy did a great job. Your positive feedback motivates us to continue delivering quality products and services.

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Great stuff!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV! Contrast and clarity are quite impressive

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Tausif!

      We’re thrilled to hear that the contrast and clarity of your K-98XR50 are making such an impression. It’s great to know you’re enjoying that premium BRAVIA picture quality!

      Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Brilliant Display!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second large screen Sony - there's quite a difference in overall quality with lesser brands. Mini Led technology is brilliant. Sports are a blast!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adrian,

      That's fantastic to hear! We're thrilled you're enjoying the overall quality and the brilliant Mini LED technology on your new 98" BRAVIA 5, especially for sports. Thanks for choosing Sony. Best regards, Eliab sony-global

  • Rated 4 out of 5 stars

    Sony Bravia 98”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great TV. Enjoy watching my fav shows on the big screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Reviewer,

      Thank you so much for your feedback! We're thrilled to hear you're enjoying watching your favorite shows on your new Bravia 5—big screen and exceptional picture quality!

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Rated 5 out of 5 stars

    Sony television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very cool television love Sony products won’t buy anything else

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the amazing review, LeeannP!

      We are so honored to hear that you are a lifelong Sony fan! There is nothing quite like the 98-inch Bravia 5 to bring that "wow" factor to a room. We are thrilled that you're loving the new TV, and we truly appreciate your loyalty to our products.

      Thank you for choosing Sony!
      Best regards, Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Amazing 98”

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Happy with the surround integration and tv system overall. Great value for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattV,

      We're so happy to hear that you're satisfied with your new BRAVIA 5 TV's performance and surround sound integration. It's fantastic to know you feel it's a great value, as we strive to deliver premium features that our customers love. Thank you for sharing your positive feedback!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Like it better than the rest

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV! Pic better than other mini LED. The 4 channel audio is better then othered with 2 channel.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DariusP!
      We are really happy to hear your thoughts about the BRAVIA 5! The TV’s advanced picture technology makes colors and details really stand out and having 4-channel audio can bring out the surround sound effect much better than TVs with fewer channels.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    Sony Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Performance / Price Proposition. Excellent Value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BUZZ,

      Thank you for choosing Sony!

      We couldn’t be happier to hear that the K98XR50 TV delivers outstanding performance and excellent value. It’s rewarding to know that the balance of quality and price resonates so well with you. Thank you for highlighting these strengths!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Best 98" TV, hands down.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've been waiting for the latest model, so glad it finally arrives.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Penny!
      We are immensely pleased to hear that you've received your new BRAVIA 5! We're confident that its stunning 4K HDR picture and immersive sound will elevate your home entertainment experience.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 1 out of 5 stars

    Very disappointed

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I spent $20,000 on buying a few of these TVs and the one that I hung in my living room only worked for a week and now it will not turn on. It’s literally impossible to get a hold of a human at Best Buy to come resolve this issue.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisH,

      Thank you for considering Sony products.

      We apologize for the inconvenience with your K98XR50 TV. We understand how frustrating it is when a product doesn't perform as expected, especially after your investment.

      This is certainly not the level of quality we strive for, and we are committed to addressing your concerns.

      To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at [email protected]. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

  • Rated 1 out of 5 stars

    Disappointed

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased a bundle on Dec 6, best buy still did not deliver and instal. Manager never calls back. They expect the customer to walk back to store. Poor management Duluth GA.

    I would recommend this to a friend
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