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Customer Ratings & Reviews

Your price for this item is $798.99
The comparable value price is $899.99

Customer reviews

Rating 4.7 out of 5 stars with 1086 reviews

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    Rating 4.7 out of 5 stars

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    Rating 4.7 out of 5 stars

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    Rating 4.6 out of 5 stars

95%
would recommend
to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,086 reviews
  • Rated 5 out of 5 stars

    The classic created camera! Love it!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best! Works as good as some of the cameras twice the price! Literally no complaints other than I didn’t get it sooner! I use to make content and I look so professional I’m pumped! Check out the quality in the image below!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joshevers,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you loved this camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-5-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    A small camera with a big impact

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this thinking that I would only use it for vlogging and minimal video work but it became my primary camera for a little while. Versatile and compact while still maintaining excellent quality. The images and clips that I've used have been with high profile jobs and clientele.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamallM,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera versatile, and it's been producing quality videos for you. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-18-2024

      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Great starter camera

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Learning how to take great pictures on this camera can be challenging due to way the menus are setup but I have gotten some great photos of my children and some wild life. I am enjoying this camera greatly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello WilliamD, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. We are happy to hear you are enjoying this camera. Thank you for choosing Sony. -Linda 09-06-25 Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Perfect little camera

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don’t think of this as a vlog cam only! It takes great photos and is a perfect starter mirrorless camera. This camera was a perfect choice for a small travel camera. Definitely perfect for my trip to Japan!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarrenR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a perfect camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 6-15-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    My first vlogging cameraman

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love this camera takes great video And I purchased the kit so it came with Bluetooth handheld tripod for recording and photos Love how lightweight it is and it’s great for beginner content creatirs

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IanaJ, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you think our camera is perfect for beginners content creator and how lightweight it is. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    Sony zv-e10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The perfect beginner camera for videos and photos loved every feature in this camera

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinN, Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to share your feedback. It is great to hear you are enjoying this camera and its features. Thank you for choosing Sony. -Linda 09-27-25 Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    10/10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my first "big" camera purchase and I can say it has been a trip. I thought that the new cellphones would make cameras under 1k look cheap, but maaaaan was I wrong. This thing has soooo many features. Best first experience I've had with any tech I've purchased. It's very newbie friendly too! p.s. threw the Sigma 30mm prime lens on it

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    sony zv e10

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    loved it. i did break the lens because the strap slipped off my shoulder so i’d say be careful with that but other than that i love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuliaC,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you love it, and found it as a great camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 8-2-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Very Beginner Friendly!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this camera for about a month now and I wanted to get a feel for it before leaving a review. So far I can say I absolutely love it and I am glad I invested into this camera as it is also my first camera. I am a content creator and make beauty content and I have LOVED the results of what I’m filming for and can see a big difference in my content already. Now I’m not a camera savvy girl but it is beginner friendly with tutorials out there to really learn the camera. So I would definitely recommend if you considering creating content and I love how my vlogs come out now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CourtneyrV, Sony commitment to customer satisfaction is our top priority. Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you absolutely love our camera and how it is beginners friendly to content creators. Thank you so much for choosing Sony. For any questions or concerns, you can reach us at 239-245-6360. Pakorn (Sony Social Support) Sony_US

  • Rated 5 out of 5 stars

    Great for vlogging!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is great for making content! Very clear and easy to use I highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JhoannaR, Sony's commitment to customer satisfaction is our top priority. The ZV-E10 is a great beginners camera. We are glad you are enjoying your camera. If you have any questions or concerns please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (12/9/2024) Sony_US

  • Rated 5 out of 5 stars

    Best Creator Camera ever!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is AMAZING!!! I got it to start my Youtube channel cause i need a better video, and MAN has it been a life savor! I highly recommend this camera for and vlogging, Podcasting, and streaming or going live! So yes go and buy this camera and the staff there was very helpful with any questions that you may have!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KingLeo,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as an amazing camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 2-13-2025
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Its perfect for vlogging/videography

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for creating content, photos are great but its lacking IBIS and EVF. It does has digital stabilization and catalyst browse which helps with stabilizing footage. Battery dies fairly quickly when making videos make sure to stock up on batteries or a 3rd party continuous power adapter from amazon. It has a mic input and it can charge and be used while charging via USB-C which is a big plus. Pair this with a good sigma/sony lens and this is a everyday beast. The photos and video from this camera can compete with sony bigger camera especially if you are already familiar with what your doing. Over all i do recommend this camera especially if your looking to create better content for social media. The phone is ok but nothing like having real crispy creamy authentic bokeh backgrounds in your videos.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Nice image quality. Battery life...so so.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am a beginner in photography and videography and started off with a Canon Rebel T2. I will say, that Canon is great for those that don't know photography lingo (like ISO, aperture and shutter speed). But once you get the hang of this camera, the image quality is so nice! The one kind of negative thing I will say about this camera is the battery life. I can maybe get away with using for a days outing of taking pictures but it does go down pretty quick. I am still getting used to all the features of this camera, but the more I use it, the easier it is to take quality shots/videos, and the more I appreciate it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MeghanK, The Sony Alpha ZV-E10 is a great camera. Once your learn the features you will definitely be amazed with it If you have any questions or concerns please reach out to us here at Sony's General Consumer Support: 239-245-6360. Sony's commitment to customer satisfaction is our top priority. - Edward (11/3/2024) Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    GREAT beginner camera , PERFECT for vlogging

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As someone with no camera experience, this is a great beginner camera. The settings are easy to maneuver with the many tutorials out there. The only downside is that this camera does not have flash but a clip light can be purchased separate. I’ve enjoyed kickstarting my vlogging journey thanks to this camera! (:

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Conchita,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for sharing your positive feedback. Our ZVE10 camera is specifically designed to be user-friendly and a popular choice among content creators due to its impressive features tailored specifically for vlogging.

      If you have any other concerns or questions, feel free to contact our Technical Support at 239-245-6360.

      Rubychelle,
      Sony Social Support Sony_US

  • Rated 4 out of 5 stars

    Good all around camera

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is so much fun to use. I really enjoy all the features and the ease of use. The video is great and the photography works fair. If you’re looking for a good all around camera this is the one for you. If you looking to take professional style photography this may not be the one for you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZacharyK,

      Sony commitment to customer satisfaction is our top priority.

      Thank you for your feedback on our ZVE10 camera. We're glad to hear that you find our camera good and fun to use. Thanks again for choosing Sony!

      If there is anything specific you would like to share or know about, feel free to contact us at 239-245-6360.

      Rubychelle

      1-25-2024

      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Sony Zv e10

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This camera is great over all! Takes great pics and videos. Apparently this camera has the same sensor and the one in the A6600.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertoM,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a good camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 7-25-2024
      Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Camare sony

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good camera and practical , easy used and light weight

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VictorL, Sony's commitment to customer satisfaction is our top priority. The ZV-E10L is a great vlogging camera. We are happy you are enjoying your unit. If you have any questions please reach out to us at Sony's General Consumer Support: 239-245-6360. Thank you for choosing Sony! - Edward (01/07/2025) Sony Social Support Sony_US

  • Rated 5 out of 5 stars

    Best camra ever

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s an amazing camera it’s good for every scenario it has good quality and an amazing battery time and overall my new go to camera amazing

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    picture/ vlog camera

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good for taking pictures and videos, easy to setup, not too heavy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AareonnaR,
      Sony commitment to customer satisfaction is our top priority.
      Thank you for sharing your experience with the ZVE10 camera. We are glad to hear that you found it as a good camera. Thank you for choosing Sony.
      For any questions or concerns, you can reach us at 239-245-6360.  
      Regards,
      Larry 3-25-2025
      Sony Social Support Sony_US

  • Rated 3 out of 5 stars

    Its a 2019 Camera in 2022

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I don't get the huge number of positive reviews on this except to note that they are massively "tech insider" program reviews. This is a very average camera. It has an old sensor used for a long time on Sony cameras. It has a very old and low quality screen. It has an old battery that isn't very well suited for a video oriented camera - it would be well suited for a photo-focused camera. It has an old menu system that doesn't even support touchscreen use. The only touchscreen functionality I could get working was touch to focus. Anywhere else it doesn't work. The onboard stabilization is weak in that it adds a massive crop to smooth out video. Meanwhile cheaper action cameras can get better stabilization from <10% crop. I'm guessing because the processor is too weak (probably also old tech). I am coming from a Samsung NX500 camera from 2016 and that thing had a better resolution OLED screen and proper touchscreen operation. It also had a 28mp sensor that was also fast with great colors. If that NX500 didn't break I would return this in a second because this is 2x the price. I just find it hard to believe people are OK with this price and performance in 2022. The market is so stagnant that this is acceptable? In 2022 we should have GPS on board without installing an app on my phone and doing a clunky connection every time I want to geo tag photos. We should have a working touchscreen. We should have an OLED if there is no view-finder. So with the cons out of the way.. I will say the camera is fast and auto focus is great. The lens selection is OK, I ended up buying the Sony 10-18mm because of the huge crop on image stabilization, but the aperture on that lens at F4 is not great for video. I mostly use the Sigma 16mm and Sony 50mm and 36mm lenses. One feature I love about this camera is the gyro data. Using Sony's catalyst browse software you get a really smooth video with very little crop - unlike the onboard stabilization. I found the on-board mic to be useless but thankfully Sony makes a very expensive hotshoe mic that is cable free and sounds amazing. The ECM-B1M is a must have if you buy this. In summary, I've gotten some great family videos out of it thanks to the Sony 50mm and Sigma 16mm lens and the Sony microphone. I also use the Ronin SC-1 gimbal which handles the weight perfectly even with a cell phone mounted on top. I would still recommend this camera, because alternatives are similar in being dated and stagnant. If Samsung was in the game still I think we would be in an entirely different landscape on this size camera because in 6 years they for sure would have added the gyro stabilization and a mic input and that alone would make it better than this for the sensor and OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Sony's commitment to customer satisfaction is our top priority. Thank you for taking the time to leave a review, and provide feedback. Amy (Sony Social Support). Sony_US