High Resolution Digital Camera

Experience the joy of Film Simulations with FUJIFILM X-T50 digital camera. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode. The camera shares many features with the iconic X100VI but offers the added versatility of being able to change lenses. Common features include the detail-packed, high resolution 40.2-megapixel X-Trans CMOS 5 HR sensor, video up to 6.2K/30P, plus a 1.4x and 2x Digital Teleconverter for additional framing versatility, no matter which lens is in use. X-T50’s compact dimensions and modest weight make it the perfect travel companion, with a re-designed handgrip and up to 7.0 stops of in-body image stabilization1 giving the flexibility to leave a tripod at home and the confidence to work hand-held. It’s family friendly too, with easy to use analog controls and the latest autofocus algorithm featuring Deep Learning AI subject tracking - perfect for pin-sharp results on a broad range of subjects. Collaborating is simple too, thanks to X-T50’s native Frame.io Camera to Cloud connectivity, which allows instant sharing of photos and videos the moment they’re created. Wherever your image-making travels may take you, the journey starts here.

Experience the joy of Film Simulations with FUJIFILM X-T50 digital camera. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode. The camera shares many features with the iconic X100VI but offers the added versatility of being able to change lenses. Common features include the detail-packed, high resolution 40.2-megapixel X-Trans CMOS 5 HR sensor, video up to 6.2K/30P, plus a 1.4x and 2x Digital Teleconverter for additional framing versatility, no matter which lens is in use. X-T50’s compact dimensions and modest weight make it the perfect travel companion, with a re-designed handgrip and up to 7.0 stops of in-body image stabilization1 giving the flexibility to leave a tripod at home and the confidence to work hand-held. It’s family friendly too, with easy to use analog controls and the latest autofocus algorithm featuring Deep Learning AI subject tracking - perfect for pin-sharp results on a broad range of subjects. Collaborating is simple too, thanks to X-T50’s native Frame.io Camera to Cloud connectivity, which allows instant sharing of photos and videos the moment they’re created. Wherever your image-making travels may take you, the journey starts here.

Experience the joy of Film Simulations with FUJIFILM X-T50 digital camera. The first X Series camera to offer a dedicated, Film Simulation dial, the X-T50 is ideal for any Passionate Creative wishing to easily explore the full potential of Fujifilm’s 20 unique Film Simulations, including the latest REALA ACE mode. The camera shares many features with the iconic X100VI but offers the added versatility of being able to change lenses. Common features include the detail-packed, high resolution 40.2-megapixel X-Trans CMOS 5 HR sensor, video up to 6.2K/30P, plus a 1.4x and 2x Digital Teleconverter for additional framing versatility, no matter which lens is in use. X-T50’s compact dimensions and modest weight make it the perfect travel companion, with a re-designed handgrip and up to 7.0 stops of in-body image stabilization1 giving the flexibility to leave a tripod at home and the confidence to work hand-held. It’s family friendly too, with easy to use analog controls and the latest autofocus algorithm featuring Deep Learning AI subject tracking - perfect for pin-sharp results on a broad range of subjects. Collaborating is simple too, thanks to X-T50’s native Frame.io Camera to Cloud connectivity, which allows instant sharing of photos and videos the moment they’re created. Wherever your image-making travels may take you, the journey starts here.

The EOS R10 Kit is an incredible way to jump into digital photography. By combining our popular EOS R10 Mirrorless Camera with two of our most popular lenses (and an SD Card) you have everything you need to get started with still photography, and video creation. Put creativity in the palm of your hand with a camera that packs advanced features into a lightweight, compact design. The EOS R10 is optimized for video with the efficient DIGIC X advanced image processor that powers 4K video capture and reduces noise. The EOS R10 is perfect for content cre­ators looking to take their creativity to the next level. Featuring a high-speed shooting 15 FPS mechanical shutter, a 24.2 Megapixel CMOS (APS-C) sen­sor, and lightning fast autofocus, the EOS R10 camera brings some of the best features from the growing EOS R Series to a sleek, lightweight design. The RF-S55-210mm F5-7.1 IS STM telephoto zoom lens is a superb choice for photographers and videographers looking to add versatility and range to their lens collection. Compact and lightweight with Optical Image Stabilization for up to 4.5* equivalent stops of shake correction, Up to 7.0* equivalent stops of shake correction when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). It extends the camera’s reach significantly, capturing sharp images of far away objects, even when handheld. It features Canon’s amazing STM stepping motor supporting Canon’s Movie Servo AF for smooth, quiet and continuous focus adjustments. The RF-S55-210mm F5-7.1 IS STM lens features two UD lens elements that reduce chromatic aberration, helping to achieve excellent image quality with high resolution and contrast. The RF-S18-45mm F4.5-6.3 IS STM gives you the flexibility you desire without taking up your whole camera bag. This lens was designed with smaller APS-C sensors in mind, and when joined with a full frame EOS R camera, automatically enables the 1.6x crop mode. It offers 100% x 100% Dual Pixel CMOS AF coverage for APS-C sensors, and 80% x 80% Dual Pixel CMOS AF coverage for Full Frame sensors (in crop mode). The small size of the RF-S18-45mm and clever lens retraction mechanism lets it fit just about anywhere, making it a great lens to bring with you on a walk or wherever the day takes you.