High Quality Camera

CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.

The EOS R10 Kit is an incredible way to jump into digital photography. By combining our popular EOS R10 Mirrorless Camera with two of our most popular lenses (and an SD Card) you have everything you need to get started with still photography, and video creation. Put creativity in the palm of your hand with a camera that packs advanced features into a lightweight, compact design. The EOS R10 is optimized for video with the efficient DIGIC X advanced image processor that powers 4K video capture and reduces noise. The EOS R10 is perfect for content cre­ators looking to take their creativity to the next level. Featuring a high-speed shooting 15 FPS mechanical shutter, a 24.2 Megapixel CMOS (APS-C) sen­sor, and lightning fast autofocus, the EOS R10 camera brings some of the best features from the growing EOS R Series to a sleek, lightweight design. The RF-S55-210mm F5-7.1 IS STM telephoto zoom lens is a superb choice for photographers and videographers looking to add versatility and range to their lens collection. Compact and lightweight with Optical Image Stabilization for up to 4.5* equivalent stops of shake correction, Up to 7.0* equivalent stops of shake correction when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). It extends the camera’s reach significantly, capturing sharp images of far away objects, even when handheld. It features Canon’s amazing STM stepping motor supporting Canon’s Movie Servo AF for smooth, quiet and continuous focus adjustments. The RF-S55-210mm F5-7.1 IS STM lens features two UD lens elements that reduce chromatic aberration, helping to achieve excellent image quality with high resolution and contrast. The RF-S18-45mm F4.5-6.3 IS STM gives you the flexibility you desire without taking up your whole camera bag. This lens was designed with smaller APS-C sensors in mind, and when joined with a full frame EOS R camera, automatically enables the 1.6x crop mode. It offers 100% x 100% Dual Pixel CMOS AF coverage for APS-C sensors, and 80% x 80% Dual Pixel CMOS AF coverage for Full Frame sensors (in crop mode). The small size of the RF-S18-45mm and clever lens retraction mechanism lets it fit just about anywhere, making it a great lens to bring with you on a walk or wherever the day takes you.

With modern innovation hidden inside an iconic point-and-shoot design, the Polaroid Flip is the ultimate instant camera for an analog life. Sonar autofocusing, a hyperfocal 4-lens system, our most powerful flash and scene analysis (warning you when your shots are over or underexposed) ensure you get high quality shots every time. All you have to focus on is living a life worth capturing – and click the big red shutter button.

With modern innovation hidden inside an iconic point-and-shoot design, the Polaroid Flip is the ultimate instant camera for an analog life. Sonar autofocusing, a hyperfocal 4-lens system, our most powerful flash and scene analysis (warning you when your shots are over or underexposed) ensure you get high quality shots every time. All you have to focus on is living a life worth capturing – and click the big red shutter button. Includes a single pack of Polaroid Color i-Type Film for 8 instant photographs with white frames.

Enjoy a classic image making experience with FUJIFILM X-E5 digital camera. Offering an analog-inspired, rangefinder style body similar to the iconic X100VI, plus the flexibility of interchangeable lenses, X-E5 is the ultimate every day carry for stills-focused creatives. With its machined aluminum top-plate delivering premium build quality and durability, this compact and high portable addition to the X Series features the latest 40.2-megapixel X-Trans 5 HR imaging sensor with digital teleconverter, up to seven stops of in-body image stabilization, and a customizable Film Simulation dial so you can create, save and instantly recall your own unique recipes. Add in a fully featured electronic viewfinder to compose your way, AI-powered subject detection autofocus, and an all-new XF23mmF2.8 R WR available with the body as a kit and you have all you need to produce outstanding images wherever your photographic journey may take you.

CREATE WITHOUT COMPROMISE: Creating high-quality, ready-to-share video content is easy thanks to FUJIFILM X-M5 digital camera’s large LCD with interactive touchscreen controls. Get professional-looking results with optical lens blur to soften backgrounds, create social-ready content in vertical and square formats for instant sharing and look great on camera with built-in skin smoothing - all selected just by tapping the camera’s bright, detailed screen. BIGGER. BETTER: FUJIFILM X-M5 digital camera has an imaging sensor up to 16x bigger than those in most Smartphones, so it produces superior results in nearly all situations. X-M5’s bigger sensor ensures that colors are richer, videos and photos have more detail and low light results are less muddy or grainy – all without relying on post-processing software to correct hardware limitations. Enjoy all the favorite features from your Smartphone, including slow motion and 4K video, then take your creativity even further with X-M5’s professional-level features that will help elevate your content to new levels. QUALITY, NOT QUANTITY: On-the-move content creators need a camera to be small, light, and versatile - FUJIFILM X-M5 digital camera offers all this and more! One of Fujifilm’s smallest and lightest X Series cameras to date, it combines a professional quality sensor with the flexibility of interchangeable lenses, so you can step up quality and performance without having to lug a big bag of equipment around. Don’t be held back by the fixed lens and small sensor on your Smartphone! Instead, with a family of over 35 X Mount lenses, that cover up to 40x of optical zoom, the creative options are limitless, even if the content features tiny details or distant subjects. Plus, when you want to keep creating, it’s as easy as switching your battery, or using your high-capacity memory card. GREAT SOUND, NO BARRIERS: Audio quality can make or break a video, which is why FUJIFILM X-M5 digital camera features three built-in microphones to deliver optimum sound. Four modes are available – Surround, Front Priority, Back Priority and Front & Back Priority – allowing the option to change sensitivity based on sound direction. Additionally, environmental noise, such as wind or traffic, can be detected and reduced, while speech is optimized, whether you’re standing in front of or behind the camera. X-M5 also features a standard 3.5mm socket for those who prefer using an external microphone. The socket is perfectly positioned on the rear of the camera, so it does not interfere with movement of the large vari-angle touchscreen LCD. A USB-C connection on the grip gives extra accessory options and enables on-the-go battery charging, without affecting LCD screen movements. CREATIVE LOOKS AT YOUR FINGERTIPS: Following the lead of the trend-setting FUJIFILM X-T50, FUJIFILM X-M5 digital camera features a dedicated Film Simulation mode dial. This allows you to instantly access up to 20 creative looks based on Fujifilm’s iconic analog film. The Film Simulation modes can be applied to videos, photos and live streams for a consistent look on all your output. FULLY FOCUSED: FUJIFILM X-M5 digital camera isn’t just great for video - it’s perfect for photographs, too. It features the same built-in AI-driven subject detection autofocus as FUJIFILM X100VI and X-T50 digital cameras which, along with the latest generation image processor, are designed to deliver incredible focus accuracy in nearly all lighting conditions, even if your subject is moving at high speed.

Enjoy a classic image making experience with FUJIFILM X-E5 digital camera. Offering an analog-inspired, rangefinder style body similar to the iconic X100VI, plus the flexibility of interchangeable lenses, X-E5 is the ultimate every day carry for stills-focused creatives. With its machined aluminum top-plate delivering premium build quality and durability, this compact and high portable addition to the X Series features the latest 40.2-megapixel X-Trans 5 HR imaging sensor with digital teleconverter, up to seven stops of in-body image stabilization, and a customizable Film Simulation dial so you can create, save and instantly recall your own unique recipes. Add in a fully featured electronic viewfinder to compose your way, AI-powered subject detection autofocus, and an all-new XF23mmF2.8 R WR available with the body as a kit and you have all you need to produce outstanding images wherever your photographic journey may take you.

Enjoy a classic image making experience with FUJIFILM X-E5 digital camera. Offering an analog-inspired, rangefinder style body similar to the iconic X100VI, plus the flexibility of interchangeable lenses, X-E5 is the ultimate every day carry for stills-focused creatives. With its machined aluminum top-plate delivering premium build quality and durability, this compact and high portable addition to the X Series features the latest 40.2-megapixel X-Trans 5 HR imaging sensor with digital teleconverter, up to seven stops of in-body image stabilization, and a customizable Film Simulation dial so you can create, save and instantly recall your own unique recipes. Add in a fully featured electronic viewfinder to compose your way, AI-powered subject detection autofocus, and an all-new XF23mmF2.8 R WR available with the body as a kit and you have all you need to produce outstanding images wherever your photographic journey may take you.