Sony - 49" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR

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Enjoy an ultra-realistic multimedia experience with this Sony 4K Ultra HD TV. Built-in Motionflow XR and 4K X-Reality Pro technologies work together to upscale graphics, achieve lifelike movement and enhance clarity for an significant picture upgrade. Use the one-click streaming options to watch Netflix, Youtube and more on this Sony 4K Ultra HD TV.

4K Ultra HD TV Buying Guide
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Sony - 49" Class - LED - X800E Series - 2160p - Smart - 4K UHD TV with HDR - Larger Front

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What's Included

  • AC power adapter
  • AC power cord
  • Batteries
  • Mini-plug video adapter
  • Owner's manual
  • Quick setup guide
  • Remote control
  • Sony 49" Class - LED - X720E Series - 2160p - Smart - 4K UHD TV with HDR
  • Table top stand

Ratings & Reviews

Overall Customer Rating:
96% of customers would recommend this product to a friend (192 out of 200)


4K X-Reality Pro

Provides lifelike detail and clarity. See the details appear in buildings and trees as scenes become clearer, smoother and more natural.

Improved contrast with Dynamic Contrast Enhancer

Experience more life, more texture, and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation.

Enhanced sound and clear dialog

ClearAudio+ fine tunes TV sound for an immersive experience that seems to surround you. Hear music and dialog with greater clarity and separation.

YouTube & Netflix Quick Access

Access your favorite movies and shows quicker than ever. With YouTube and Netflix buttons built into the remote, you are one click away from endless entertainment.

48.5" screen (measured diagonally from corner to corner)

A great size for a living room or mid-sized home theater space.

2160p resolution for breathtaking HD images

Watch 4K movies and TV shows at 4x the resolution of Full HD, and upscale your current HD content to gorgeous, Ultra HD-level picture quality.

Watch high dynamic range (HDR) content on your TV

With an HDR-compatible 4K TV, you can enjoy HDR movies and TV shows, in addition to all your current content.

Smart TV with access to streaming services for countless entertainment options

Stream shows, movies, games and more with the TV's built-in Wi-Fi and integrated apps.

LED TVs perform well in all lighting conditions

They also deliver plasma-like deep blacks and rich colors.

Advanced TV sound

Two 10W speakers, S-FORCE Front Surround Sound and DTS Digital Surround.

3 HDMI inputs for the best home theater connection

High-speed HDMI delivers up to 2160p picture and digital surround sound in one convenient cable. HDMI cable not included.

Enjoy the picture from multiple angles

178° horizontal and vertical viewing angles provide a clear picture for viewers seated near the side of the screen.

Motionflow XR 240

Enjoy great motion clarity during fast-action moments.

3 USB inputs

Easily connect your digital camera or other USB device to view compatible JPEG files.

Web-based services and content require high-speed Internet service. Some services may require a subscription.

Customer rating

would recommend to a friend



  • Rating: 4 out of 5 stars

    As a computer monitor, it's good but not great

    • My Best Buy® Elite Plus MemberElite Plus Member

    I purchased the 49" unit for use as a computer monitor, connected to a GeForce 1080, for 4k gaming and occasional productivity work and photo editing. In summary, good but not great as a monitor. I have already purchased a true monitor to replace it, and I plan to return this TV. Details follow. Picture: The picture is good and sharp; and while the colors are a bit oversaturated by default, 4K YouTube videos looked absolutely stunning. Motion was smooth. For gaming, the TV's panel exhibited no ghosting or excessive delay (once correctly tweaked) that made any game unplayable. No complaints there. OSD menu: Good and clear, if a bit simple. But it gets the job done and I was always able to get to what I needed. Smart TV features: Did not use, cannot evaluate. Complaints: As a monitor, this TV lacks in a few areas. 1. Input delay. When set to game or graphic mode, the input delay is short enough to not be a bother. The problem is that the firmware revision I was using has a bug that causes the TV's input delay to jump massively when first the set is first turned on. To fix it, I had to enter the OSD and change the "scene select" to something else and then back to game/graphic/auto. Sometimes leaving the TV in "Auto" would make it auto-switch and that would do the trick. Sometimes I had to do it manually. Either way, very frustrating, and enormously noticeable. 2. The fact that it's a TV and not a monitor means no auto-standby and no auto-power-on. It'll automatically power off after being disconnected for a while. But you have to turn it back on yourself. 3. Resolution scaling is iffy. If your resolution is set to 1920x1080, the content will be scaled to fit the panel. 3840x2160 will also fit, since it's the native resolution. However, 2560x1440 (2K) will *not* be scaled to fit. It will only occupy the center of the screen, and I could not get the zoom feature of the TV to function on this resolution. So 2K fullscreen gaming is right out. 4. While my Windows 10 work laptop correctly displayed text, on my Windows 7 desktop the text always looked "fringey", for lack of a better word. There was noticeable color fringing compromising the clarity of text on pretty much all smaller text, and no amount of ClearType adjustment could fix it. 49" is also actually a tad big for a computer monitor. All that said, if I were in the market for a well-priced 49" TV, I'd have kept it. It was only my use as a computer monitor that sunk it.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    4K TV allows me to watch TV the traditiponal way

    • Verified PurchaserVerified Purchase

    Buying a TV for watching TV is not as straight forward as 3 years ago. Many TVs are streaming monitors with ATSC tuners, the remotes don’t have numbers that facilitate direct channel switching, also many of the TVs lack an output for headphones, or Bluetooth output for modern wireless headphones. With the help of a patient sales associate at Best Buy, I opted for this SONY that takes me to TV when I turn on the machine, and I can surf the TV channels with the numeric key pad on the remote. I plan to wall mount the TV and, therefore, I prefer all connections on the sides. This TV has most USB and HDMI connections on one side, but both optical and analog audio output are on the lower back. I need to cable these outputs before mount the TV. The TV speakers were muted when I plug a cable to the audio output, even when I don’t use a headphone. Fortunately, a SONY web listener advised me to reset the “Speaker Link”. Although I bought this TV mainly for watching TV, I can watch my video collections by plugging a USB memory stick in to any USB port. I can also easily watch YouTube contents, this TV even allows me to surf YouTube using an external keyboard, avoiding the cumbersome on-screen keyboard. It can even displays closed captions. Asides the convenience, this SONY displays excellent picture, which does not fade away even if I watch sideway. This could easily be my ideal TV, if it offered BlueTooth and could skip the analog channels. Other TVs would take me to Channel 7.1 when I push only7 on the keypad, but this one takes me to the blank screen of “Channel 7.0”. A SONY web listener offered no help on this situation.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Great tv

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    Our old HDTV stopped working so we headed to Best Buy to see what they had. The Salesperson told us Sony was the best seller right now and you could easily tell that the picture was much sharper than the others (for that size) that were turned on. We got home with it and I was able to easily get it set up to work with our DVR and DVD player. I did have to contact Sony about a couple questions (since we have a DVR, we couldn't change the channels with the tv remote but would still need to use our DVR remote. Also, I had trouble getting the apps to show up. They worked with me to get those to display and helped me understand how to switch between our sound bar and tv speakers. Since the sound comes through the front of the tv rather than the sides like our old tv, we might not even need the sound bar to hear the analog channels that are still part of our tv lineup (PBS, for example). When went to to the apps the first time, (I only have Amazon prime, Netflix, & You tube) you will get a code that you have to go onto a computer, log into your account, then put in the code so it will authorize the tv to use the account. I never could get Netflix to work but Sony & I decided it's because my router is too far away from the tv. They had me use the personal hotspot on my phone to get Amazon & Youtube to work but that's my internet providers problem and not a problem with the tv.

    I would recommend this to a friend

  • Rating: 1 out of 5 stars

    Audio and picture syncing issues


    If you are hooking up to basic coaxial cable, don't purchase this TV. We bought this TV as an upgrade from our previous Sony, hooked it up, and the audio and picture were out of sync. I called Sony and talked to 4 different people for a total of 3+ hours! Sony blamed the cable company. So we had to pay for a service call from our cable guy, who hooked up all his diagnostic equipment to our cable, and it had plenty of strength and was working perfectly. (We had a TV in this location and used this cable. We knew it worked perfectly, but needed to double check.) It was the TV. So the TV was returned and we got another. Well, it didn't work either! It's going back today. After researching this problem, I found many articles about the problems of the Sony 4K and the syncing issues. We have a 4K in our basement rec room, but it runs from a cable DVR box. Problem solved there. But, if you just want to use a basic coaxial cable, this isn't the TV for you. It won't work properly without additional support, which we did not want in this room. We have always had Sony TVs. This was a huge disappointment.

    No, I would not recommend this to a friend

    • Brand response


      Hi Sparky, We appreciate hearing your honest feedback of the TV. This will surely help us in improving the overall quality and performance of our products. We're always looking to make SONY better. To further isolate the issue, kindly check this link out for troubleshooting steps:
      ~Ralph sony_US

  • Rating: 5 out of 5 stars

    Excellent (recent Plasma owners)


    After owning Plasma TVs for the past 10 years, I couldn't beleive how hard it was to find a new tv! Plasma is such a different viewing experience than what is made now. We had a really hard time adjusting our eyes...until we finally found this Sony! We first tried the $300 55" Toshiba (1080p)...junk. and the $480 50" Samsung (4k ultra hd)...picture sucks if not sitting directly in front of... and finally landed on this $600 gem. The picture is exceptional. We set to the Standard picture option and brightness is 33. That is it. The picture is beautiful no matter where you sit. We have a sectional and this Sony is the only one of 3 we tried, that the picture looks as incredible sitting directly in front, or at the sectional ends, or at the dining room table. The picture is so realistic and the best choice for us, moving out off plasma ages! The other tvs we tried, picture settings had to be changed almost every time we changed the channel...unlike this Sony. Very pleased.

    I would recommend this to a friend

  • Rating: 4 out of 5 stars

    Great entry 4K with HDR

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I've been very pleased with the image quality of the television. It's definitely a step up from my only couple year old Samsung 1080P television. Details in the lower black levels are particularly improved in HDR content and a huge plus over non-HDR TVs. I believe as far as image quality goes, it punches around the top of its brethren at this price point. However, the Android based UI isn't very expansive and app choices are limited. It's not a deal breaker to me though since I paired with a new HDR BluRay player and other devices that offer any streaming services I'd require. It does have Netflix built in (with a button on the remote) so our most common streaming service is easily pulled up. The only large disappointment with the TV was the speakers. We had been getting by with our previous TV without any additional sound system (it's not our main "theater" TV), but these speakers are very disappointing. Within the day, I had stolen a set of speakers and amplifier from elsewhere in the house to pair with the TV. Luckily, it does offer both digital audio out (optical) as well as analog out so almost any external sound system can be paired with it.

    I would recommend this to a friend

  • Rating: 5 out of 5 stars

    Phenomenal picture, fast processor

    • Verified PurchaserVerified Purchase
    • My Best Buy® MemberMember

    I originally purchased the Sony 720e series 4K TV, but after watching it for a week, noticed some rather glaring problems with its 60MHz processing and mediocre picture quality. While good in a bright room, in a dark atmosphere, much of the detail gets lost. Additionally, the audio quality was quite poor and requires a user to turn the volume to abnormally high levels to discern dialogue. I ended up returning it and upgrading to the 900e. The 900e's display is simply amazing and I while reviews have said its sound quality is good, I found it to be outstanding, especially with 4K content. The processor can be a bit slow in calling up Google for voice commands, but other than that it's a very responsive and intuitive platform. This TV is pricey, especially for a midrange model compared with a Visio or LG (both of which also boast 120MHz refresh rates). But, if you're concerned with future-proofing your purchase -- both from a manufacturer quality standpoint and a picture and sound capability -- this really is a good choice. I expect to own it for a many years, at least enough until OLED becomes as affordable as LED is today.

    I would recommend this to a friend

  • Rating: 1 out of 5 stars

    Beautiful Picture, but there are problems


    Purchased this TV in the 43" on 8/26. We brought it home and noticed that when you go to turn it ON, it will intermittently not turn on and you have to unplug the power cord on back of TV to reset it. We contacted the local store and they asked us to bring it in and exchange it as we had had the unit for only 2-3 days. We did, and that TV did the same thing. We contacted the store again and this time, opted to exchange it for the same tv, only the larger size (the 49"). Brought that home and it's been just over a month, and this tv is now doing the same thing. Very frustrated. Going to contact both Sony and Best Buy and will update on their next move.

    No, I would not recommend this to a friend

    • Brand response


      Hi Brneydlass, this is definitely not the news we like to hear and we apologize for any inconvenience. You may refer to this link for the troubleshooting steps: If the issue persists, please reach us out at and include all information such as model and serial number to further assist you. Regards, -Erin sony_US

Product images, including color, may differ from actual product appearance.