Sony - Alpha ZVE10: APS-C Content Creators’ Camera - White
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Specifications
- Image Sensor SizeAPS-C (23.6 x 15.7 mm)Effective Pixels26 megapixelsStandardized Video Resolution4K (2160p)
- Key Specs
- Image Sensor Size: APS-C (23.6 x 15.7 mm)
- Effective Pixels: 26 megapixels (The actual number of pixels which make up the viewable image.)
- Standardized Video Resolution: 4K (2160p) (An approximated measurement of the product’s video resolution. This may not be the exact resolution of the product, which may be slightly more or less when using a pixel-by-pixel measurement.)
- General
- Brand: Sony
- Model Number: ZVE10KW
- Product Name: Alpha ZVE10: APS-C Content Creators’ Camera
- Color: White
- Camera Model Family: Sony Alpha ZV-E10
- Digital Camera Type: Mirrorless Camera with Lens
- Imaging
- Image Sensor Type: BSI CMOS (CCD and CMOS are the two main technologies used in image sensors. CCD, the older of the two types, turns analog light signals into digital pixels. This conversion happens without distortion, resulting in high-quality images. Newer CMOS sensors use transistors at each pixel to move electrical charges. CMOS sensors are typically less expensive, but also require more light to create distortion-free images.)
- Image Sensor Size: APS-C (23.6 x 15.7 mm)
- Total Pixels: 26 megapixels (Generally, the more pixels, the higher the image resolution and the finer the detail that can be seen.)
- Image Resolution (Display): 26 (Refers to the number of pixels, both horizontally and vertically, used to either capture an image or display it. The higher the resolution the finer the image details.)
- Zoom Capability: false (This function allows for magnification of the subject.)
- Digital Zoom: 4x (A digital zoom is accomplished electronically, with no adjustment of the camera's optics, and no optical resolution gained in the process. The existing data is not enhanced or added to, merely displayed at a lower resolution, thereby giving an illusion of an enlarged image.)
- In-Camera Image Stabilization: true (This feature helps reduce image blurring from camera motion. In-camera stabilization means the image sensor itself moves to counteract detected motion.)
- Low Light/High Sensitivity: true (High sensitivity digital imaging devices are designed to work in low light conditions to produce a high dynamic range image.)
- Image File Format(s): JPEG, RAW, HEIF, MPEG-4 (Standardized software format(s) of storing digital images. The type of format chosen for capturing and compressing the image can determine quality, level of detail, and storage space required.)
- Focus
- Autofocus: true (Allows the camera to automatically focus through the lens, rather than by adjusting the lens manually.)
- Eye Autofocus (Eye AF): true (Automatically seeks out and focuses on the subject's eye and holds it as the camera and subject move and as the photographer shoots at high frame rates.)
- Number of Autofocus Points (Up To): 759
- Exposure Control
- Shutter Speeds: 1/8000 (The length of time the shutter remains open when the shutter release is activated, expressed in fractions of seconds. The longer the shutter is open, the more light that is able to be captured by the camera sensor.)
- Minimum Aperture: f/5.6 (The smallest opening of a lens, typically expressed in f-numbers. The larger the number, the smaller the aperture and the less light that can enter the lens. A smaller aperture creates a larger depth of field, which keeps both foreground and background in focus.)
- Maximum Aperture: f/3.5 (The limit to how wide a lens can be open, typically expressed in f-numbers. The smaller the number, the larger the aperture and the more light that can enter the lens. A larger aperture creates a shallower depth of field, helpful for keeping subjects in focus and blurring background details.)
- Brightness Control: true (Allows the camera to adjust the brightness of a captured image for optimal exposure.)
- Burst Mode: true (Also referred to as continuous shooting. This feature captures multiple shots in rapid succession.)
- Burst Rate: 11 frames per second
- Self Timer: true
- Self-Timer Delay: 2 seconds, 5 seconds, 10 seconds
- White Balance Modes: 15 (Settings that calibrates how the color white is rendered in an image/video, reducing the appearance of unnatural contrasts caused by various light sources.)
- Effective Pixels: 26 megapixels (The actual number of pixels which make up the viewable image.)
- Lens
- Lens Type: Standard Zoom, Wide Angle zoom
- Minimum Focal Length: 16 millimeters (The minimum distance between the lens and the image sensor that allows the subject to be in focus. The shorter the focal length, the greater the area of scene captured.)
- Maximum Focal Length: 50 millimeters (The maximum distance between the lens and the image sensor that allows the subject to be in focus. The greater the focal length, the smaller the area of scene captured.)
- Lens Series: Sony PZ (The product group that the lens belongs to, based on similar shared features.)
- Lens Model Number: SELP16502
- Flash
- Integrated Flash: true
- Video
- Standardized Video Resolution: 4K (2160p) (An approximated measurement of the product’s video resolution. This may not be the exact resolution of the product, which may be slightly more or less when using a pixel-by-pixel measurement.)
- Compatibility
- Memory Card Compatibility: Secure Digital Extended Capacity (SDXC), Secure Digital High Capacity (SDHC) (The type of memory card(s) recommended for use with the product.)
- Features
- Integrated GPS: No
- Connectivity
- Wireless Connectivity: NFC (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
- PictBridge Enabled: false (PictBridge allows digital cameras, camcorders and other image capture devices to connect and print directly to photo printers and other output devices without using a computer.)
- Power
- Rechargeable Battery: true
- Included
- Number of Lenses Included: 1
- Dimensions
- Product Height: 2.94 inches (The out of box height of the item. Height is measured as the vertical distance from the bottom of the item to the top as it would be primarily used or placed.)
- Product Width: 2.58 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
- Product Depth: 4.55 inches (The out of box depth of the item. Depth is measured as the distance from the front of the item to the back as it would be primarily used or placed.)
- Product Weight: 1 pounds (The out of box weight of the item.)
- Warranty
- Warranty - Parts: 1 YEAR
- Warranty - Labor: 1 year
- Other
- UPC: 027242932524
The ZV-E10 with new kit lens, E PZ 16–50 mm F3.5–5.6 OSS II – Compact APS-C standard power zoom lens with Optical SteadyShot, AF during zooming, and versatile power zoom optimized for still and movie
- A great everyday APS-C lens for stills and movies: This 16-50 mm (35mm full-frame equivalent: 24-75 mm) power zoom lens is perfect for day-to-day use, providing a standard zoom range and excellent features to support both photo and movie content creation.
- Excellent optical performance: Four aspherical elements and one ED (Extra low Dispersion) element in an innovative optical design achieve high resolution throughout a 16-50 mm zoom range. Color bleeding is minimal, clarity is high, and smooth bokeh is available from the 7-blade circular aperture.
- AF performance that brings out the best in advanced bodies: With an advanced linear motor and high-speed control, the E PZ 16-50 mm F3.5-5.6 0SS II makes it easier to focus on moving subjects with ease. Superior tracking performance supports the high-speed 120 fps2 continuous shooting capability of high-performance α9 Ill, as well as 4K 120p/FHD 240p high frame rate movie recording3. Focus is smooth, precise, and very quiet.
- Advanced movie features: Smooth, quiet power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilization works with in-body stabilization1, including Active Mode, to minimize blur in movies. Focus breathing is controlled to minimize shifts in angle of view while focusing for smooth, stable footage. Body breathing compensation is supported2, and metadata allows compensation during editing.
- Compact and lightweight for outstanding agility and mobility: The E PZ 16-SOmm F3.5-5.6 OSS II retracts to a total length of just 37.3 mm (1-1/4 inch) when camera power is turned off. In addition to its diminutive size and low weight of just 107 grams (3.8 oz.), it is a durable lens that can withstand the rigors of day-to-day shooting.
- Flexible control in a compact lens: An integrated zoom and focus ring allows fast, accurate zooming or focusing depending on the needs of the moment. Power zoom can be controlled by a zoom lever that allows smooth, constant-speed zoom operation. The E PZ 16-5Omm F3.5-5.6 OSS II accepts 40.5 mm screw-on filters.
- Advantages of Sony's lenses for video shooting: Learn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.
- Excellent close-up performance: Excellent close-up performance with a minimum focus distance at 0.25 m (0.82 ft) (wide) - 0.30 m (0.99 ft) (tele) and 0.215x maximum magnification, offers versatile close-up performance that lets you move in and focus on details.
Whats Included
- ILCZVE10
- NPFW50
- ACUUD12
- USB cable
- Microphone Windscreen
- Shoulder strap
- SELP16502 lens
- Lens front cap
Q: As an open box item does this come with the lens for the advertised price?
A: Yes it does come with the lens!
Q: What is the open box warranty?
A: Hi Happy, Sony commitment to customer satisfaction is our top priority. We suggest you contact the dealer to get info about warranty of open box items. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 1-13-2026 Sony Social Support
Q: Is this camera for vlogger or for pictures ? Like whats the main function fkr this camera ?
A: Hi Khush, Sony commitment to customer satisfaction is our top priority. The ZVE10 camera is marketed to cater content creators' needs. But this camera is also capable of taking good quality pictures. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-30-2025 Sony Social Support
Q: Is it new? What's in the box?
A: Hi Chagas, Sony commitment to customer satisfaction is our top priority. This posting is for a brand new ZVE10 camera. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 12-3-2025 Sony Social Support
Q: can I delete more than one photo at a time?
A: Hi, Sony commitment to customer satisfaction is our top priority. Yes, you can delete more than one picture at a time with the ZVE10 camera. For any questions or concerns, you can reach us at 239-245-6360. Regards, Larry 11-18-2025 Sony Social Support
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Sony Alpha ZVE10 II - APS-C Interchangeable Lens Mirrorless Content Creators’ Camera with 26MP sensor, 4K/60p video, fast hybrid autofocus, vari-angle flip-out LCD with rotating UI for vertical video
| Pros for Sony - Alpha ZVE10: APS-C Content Creators’ Camera - White | |||
|---|---|---|---|
| There were no pros for this product— | Video Quality, Overall Performance, Ease of use, Size, Design | There were no pros for this product— | Video Quality, Overall Performance, Portability, Autofocus, Battery Life |
| Cons for Sony - Alpha ZVE10: APS-C Content Creators’ Camera - White | |||
| There were no cons for this product— | Flash, Battery Life, Zoom | There were no cons for this product— | Heat Dissipation |
Specs
Reviews
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- Rated 5 out of 5 stars
Now it looks like I know what I'm doin. I think...
I recently picked up the Sony ZV-E10 and immediately felt like my content leveled up without me having to level up my skills. The image quality is ridiculously good for the price... sharp, vibrant, and forgiving enough to make me look like I know what I’m doing. Autofocus is fast and locked in, especially with face and eye tracking, so I can move around, talk with my hands, and not end up blurry like a cheapo webcam. The flip-out screen is perfect for vlogging and solo shooting, and the camera is light enough that I don’t dread carrying it around. I even added a small rig and a few accessories. Still fairly compact. What really sold me is how easy and fun this camera is to use. I didn’t need to watch 100 YouTube tutorials just to hit record, which feels like a small miracle for a Sony. The audio quality is surprisingly decent for everyday shooting, but a small cold shoe accessory helps. And while the battery life is okay, grabbing a spare is smart if you plan to film longer sessions. I grabbed an extra 2. The menus are still very “Sony being Sony,” but once you get past that, this camera absolutely delivers. Overall, the ZV-E10 punches way above its weight and makes creating content feel less like work and more like “yeah, I should probably film this.” Highly recommend.
This review is from Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black
MiKE Posted
- Rated 5 out of 5 stars
Great little camera
ZV-E10 Mark 1 is still a great choice in 2025-26. I bought it to film my son’s soccer games and I am really happy with the results. I added a SmallRig cage and a monopod with a fluid head. The whole setup is very portable and lightweight. The video quality is wonderful. I shoot 1080p60 and it looks great. Next I need to get a microphone and couple lenses
This review is from Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black
Murat Posted
- Rated 5 out of 5 stars
The number 1
Super recomHighly recommended for creating quality content; the best value for money. I bought the same one a year ago and it has never disappointed me.
This review is from Sony - Alpha ZVE10: APS-C Content Creators’ Camera - Black
JoseG Posted
