Toshiba - 55" Class M550 Series LED 4K UHD Smart Fire TV with hands-free Alexa

Wide Color Gamut

Wide color gamut delivers an expanded spectrum of color that TV's with smaller color palletes can’t match, thus providing a more colorful and vibrant picture.

Full Array Local Dimming

The M550 backlight panel with full array local dimming. This technology separates the LEDs into smaller, more tightly controlled lighting areas givingthetelevision more control over the parts of the picture that need more or less lighting without affecting the other areas.

4K resolution

4 times resolution of Full HD, four times the detail. With Toshiba 4K TV, you can enjoy uncompromisingly crisp, clear visuals for a fully immersive, professional theater quality.

480 Motion Rate

Experience incredible clarity in motion with a 480 Motion Rate panel, giving you smooth, fluid movement from all of your fast-action content.

DTS® Virtual: X™

DTS Virtual: X technology is a scalable and versatile advanced post processing package that creates an immersive audio experience by virtualizing height content over traditional stereos.

Fire TV

Fire TV brings live, over-the-air TV, streaming channels, and your favorite apps together onto one convenient home screen. Subscriptions may be required. Content availability subject to change.

Press & Ask Alexa

Use the included Alexa Voice Remote to manage TV power, volume, navigation, playback, and input switching. Or just press the microphone button and say, “Find dramas,” and Alexa will show you search results from a central catalog of hundreds of integrated apps and channels.

Auto Low Latency Game Mode

Enjoy a better gaming experience. In Game Mode, input lag is significantly improved, so your commands from the controller are virtually instantaneous on the screen. The M550 is ready for the whatever the latest generation gaming consoles can throw at it.

Ultra-essential PQ Technology

Ultra HD 4K Panel expresses picture quality four times as detailed in pixel as Full HD. Regza 4K Engine optimizes every detail of picture and color output to achieve 'real as it is' picture quality to maximize your emotions.

Color Remaster

Color Re-master technology is there to restore the original color of original image as natural and colorful as it should be.

Far-field Voice Recognition

With built-in microphones, you can make your TV the center-piece of the room, the home, and your day. You can use your voice to quickly access what you want to watch without touching a remote

Dolby Vision™ HDR and HDR10+*

Dolby Vision HDR and HDR10+ transforms your TV into an entertainment powerhouse. The image technology from cinemas, now brought together in the home, provide amazing realism that you'll see, hear, and feel like never before.

Bezel-less Design

The M550 is designed with a gorgeous bezel-less design to give you more viewable screen area.

Web-based services and content require high-speed Internet service. Some services may require a subscription

Apple Airplay

Supports Apple AirPlay. Share videos, photos, music and more from an Apple device to your TV with the touch of a button.

Access thousands of shows with Fire TV

Watch over 1 million streaming movies and TV episodes with access to thousands of channels, apps and Alexa skills, including Apple TV+, Disney+, Hulu, Netflix, Prime Video, Sling TV, YouTube and other services right from this TV.*

Regza Engine 4K

Regza Engine 4K is Toshiba’s high performance 4K engine for stunning picture quality, with ultra essential PQ technology combined with high quality LCD panel, you can get an incredible ultra HD 4K images with breath-taking picture quality.

VRR 4K@60Hz

The M550 comes equipped with variable refresh rate capabilities at 4K@60Hz. This feature allows gaming content from next generation consoles to be reproduced without tearing and stuttering, delivering a smooth and consistent gaming experience.