The RF50mm F1.4 L VCM is part of the expanding Hybrid lens series, targeting a wide range of still-image and video shooters, with a combination of wide-angle coverage, a fast f/1.4 maximum aperture, and excellent image quality. On a full frame camera this lens gives you a Standard-angle look which has for decades been the most "all-purpose" focal length for photos and videos. On the video side, this lens really shines with a dedicated manual Iris ring, and a  linear focus motor called a VCM (Voice Coil Motor) that is virtually silent.  The VCM works in tandem with a Nano USM (Ultrasonic Motor)  on the floating focus unit for incredibly fast autofocus.  And finally, focus breathing is barely noticeable on this incredibly versatile lens, minimizing distractions for your viewer, and keeping your imagery and story as the priority.

The RF28-70mm F2.8 IS STM lens is our new lens that is perfect for both still and video content creators who may have a smaller budget but want high quality. This lens is now the smallest, lightest, RF zoom lens with extremely high image quality (equal that of an L-series lens). For still image creators this light and compact lens weighing in at just over one pound will be a “take anywhere” kind of lens. Offering a fast F2.8 aperture throughout the zoom range, photographers can work in low light situations or take creative control and blur the foreground and background with wide apertures not available on standard kit lenses.

The Tamron 28-75mm F/2.8 Di III VXD G2 (Model A063) provides outstanding resolution and superb overall performance in a lightweight and compact zoom lens for Sony E-mount full-frame mirrorless cameras. High definition and spectacular image quality are the key areas of advancements. The Model A063 features a redesigned optical system but maintains a size similar to its predecessor. The lens provides exceptionally strong optical performance, edge-to-edge across the frame, throughout the entire zoom range, along with the soft, beautiful bokeh effects that are distinctive to fast aperture lenses. The lens features Tamron’s VXD autofocus motor to enable high speed, high precision auto-focusing. Closeup shooting capabilities have also been improved and achieve an MOD of 7.1” at 28mm and a maximum image magnification ratio of 1:2.7. It is equipped with new, groundbreaking features that enable users to easily perform customization and firmware updates themselves. For example, users can reverse the direction of the focus ring for manual focus operation. Additionally, Tamron has adopted a new design with improved ergonomics and revised the exterior coating of the lens body to improve scratch resistance. The filter size is 67mm, which is standard among Tamron's fast aperture zoom lens series and enables the sharing of lens caps, filters, and other accessories. In addition to features such as Moisture-Resistant Construction and a protective Fluorine Coating, the lens supports various features built into Sony E-Mount cameras, including Fast Hybrid AF, Eye AF and in-camera lens corrections (shading, chromatic aberration, distortion).