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Hisense - 85" Class UR8 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)

Model: 85UR8SG
SKU: 6673610
Sold byBest Buy

Customers are saying

Customers have good things to say about the black levels of this product. Users have noted that the performance in this area is noticeably high, contributing to a positive viewing experience.

Generated by AI based on customer reviews.
See it in-store: Roseville has a demo model on display.

Highlights

Features
  • RGB MiniLED - Natural and Real Color

    UR8's RGB MiniLED powered by Chromagic display technology builds color differently-using red, green and blue light individually to deliver natural and real color that looks closer to life. Sunsets look warm, skin tones look natural rather than processed, and viewing feels easier on your eyes. With True 100% BT.2020 color*, colors stay consistent and true to the original content.

  • RGB MiniLED - Eye Comfort (Reduced Blue Light)

    UR8 delivers nearly 50%* less harmful blue light than standard MiniLED displays-with no loss to color accuracy or picture quality. Whether you're watching one episode or several, your eyes stay comfortable. Independently certified by TÜV Rheinland.

  • RGB MiniLED - Energy Efficiency

    Because RGB MiniLED creates natural and real color directly rather than filtering light, it wastes less energy in the process. The result is a great-looking picture that uses 40% less energy-good for your viewing experience and your electricity bill.

  • Hi-View AI Engine RGB

    Our AI processor adjusts color and brightness in real time so the picture looks balanced and natural-without any manual setup needed.

  • Native 180Hz Refresh Rate with AI Smooth Motion & Motion Rate 720

    180Hz motion processing reduces blur in fast-moving content so you can follow the action clearly, whether it's a live game or a quick-cut sequence.

  • Ultra-Low Reflection Obsidian Panel

    Watch comfortably in any lighting environment. The Ultra-Low Reflection Obsidian Panel minimizes glare so bright rooms don’t interfere with your viewing. Dark scenes remain deep and detailed, while highlights stay clear-so you see the full picture without distraction

  • Chromagic Color Management System (CMS)

    Chromagic color technology maps and fine-tunes every shade across the screen - so colors look accurate and balanced whether you're watching a moody drama or a bright, vivid blockbuster. From subtle gradients to bold hues, everything looks natural edge to edge.

  • Chromagic Optical Design

    Chromagic Optical Design delivers a clean, consistent picture from edge to edge, with better light control that reduces halo effects, so brightness stays even and nothing looks washed out.

  • Game Booster 330 with Enhanced Game Bar

    Take control of your gameplay with ultra-responsive performance. VRR up to 330Hz* and AMD FreeSync Premium Pro reduce tearing and lag, keeping gameplay smooth and responsive. The Game Bar lets you quickly check and adjust settings like FPS, HDR, and VRR without interrupting your session.

  • 2.1.2 Multi-Channel Surround Sound & Tuned by Devialet

    Audio extends beyond the screen with clearer dialogue and added depth-enhancing everyday viewing. The built-in 2.1.2 multi-channel speaker system, tuned by Devialet, creates more dimensional sound with Dolby Atmos support.

  • Google TV with Gemini Interactive AI

    Chat with Gemini, your conversational AI assistant built into Google TV. Discover what to watch with personalized recommendations across 10,000+ apps or find content by simply describing what you want. Go beyond entertainment with extensive, visual answers, stay updated on sports and news, or explore topics like fitness, cooking, and travel-all on your TV.

  • IMAX Enhanced

    IMAX Enhanced certified for signature IMAX picture performance and DTS-powered immersive audio brings home an unparalleled cinematic experience.

  • Filmmaker Mode

    See and hear every movie exactly the way the director meant you to. Every color, every sound, every frame - nothing added, nothing lost.

  • Pure Elegance

    Elevate your living space with a look that blends in perfectly. This TV is designed to complement your room’s style-not distract from it-ensuring your focus stays entirely on the beautiful picture. Whether wall-mounted or placed on a console, the refined, minimalist chassis and ultra-clean profile create a sleek, seamless fit for any home.

  • Total HDR Solution

    Every scene the way it was meant to look. Brighter highlights, deeper blacks, and more detail - whether you're watching a sunny landscape or a dimly lit thriller, the picture always delivers. Supports Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG.

  • 4K UltraHD Resolution & AI 4K Upscaler

    Whatever you watch, the picture gets better. Shows, movies, and streaming content are automatically sharpened and cleaned up - so everything looks closer to 4K, even if it wasn't shot that way.

  • Dolby Vision & Dolby Atmos

    Dolby Atmos paired with Dolby Vision provides cinematic HDR picture with stunning brightness and contrast, with immersive, room-filling sound - creating an entertainment experience unlike any other.

  • Advanced Connectivity

    Connect more and play more with HDMI 2.1 ports for high bandwidth, ultra-smooth gaming, and seamless switching between next-gen consoles. Multi-Functional USB-C Display Port supports 4K display output, file transfer, and up to 10W charging with a single cable. With ATSC 3.0 (NextGen TV), enjoy enhanced over-the-air broadcasts with improved picture quality, better sound, and more interactive features.

  • WiFi 6E

    Enjoy faster, more stable connections with access to the 6GHz band-perfect for smooth streaming, cloud gaming, and connected homes with multiple devices.

  • AI Ambient Light Sensor

    Automatically adjusts brightness and color temperature based on room lighting - delivering a picture that looks balanced and natural day or night.

  • Backlit Remote

    The Backlit Voice Remote offers convenience with Lift to Light for illuminated keys, a Customized Favorite Key for quick app access, and Find My Remote to help you never lose it. Ambient Light Sensing adjusts the backlight based on your TV’s light sensor. Effortless control, day or night.

  • Hi-Concerto

    Sound surrounds you from both your TV and Hisense soundbar. Hi-Concerto syncs them together to create a simple home theater with no extra wires or setup needed.

  • 2 Year Warranty

    Get extra peace of mind with an extended 2-year limited warranty-added coverage that gives you more confidence in every viewing experience.

See all features
Specifications
  • Display Type
    RGB LED
    Resolution
    4K (2160p)
    Screen Size Class
    85 inches
    High Dynamic Range (HDR)
    Yes
    High Dynamic Range Format
    Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG)
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Reviews

Rating 4.7 out of 5 stars with 9 reviews

5 star rating. 8 reviews2 star rating. 1 review
89% would recommend to a friend
Customers are sayingCustomers have good things to say about the black levels of this product. Users have noted that the performance in this area is noticeably high, contributing to a positive viewing experience.
This summary was generated by AI based on customer reviews.
  • Black Levels (3)

Customer Images

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    Truly exceptional TV, maybe the best one out there

    Verdict. In the past, we aimed to buy TVs from a specific brand, and to buy the thinnest and biggest one possible. This led to very rare upgrades because of the cost. I have moved on from that brand, which has freed my mind to explore other TVs. And wow do we love the Hisense 85” UR8 TV… How long have I been missing out on better value for exceptional quality? This TV has everything I want… Size, picture quality, deep black, impressive sound, latest technology, ground breaking features, Google TV, and an exceptional value for what you get. This is the second Hisense TV we have own, but the other one is much smaller. I remember being impressed with the smaller one because of the experience (watching quality and user experience), but this takes it to another level. And… Watching the world cup on this thing has been vivid, smooth, and epic! Pro tip. I have installed every TV I have ever owned, to include many wall-mounted. TVs are now getting so big, that it’s at the limit of what my wife and I can install safely. If you are worried about the weight and size of this TV, pay for a professional installation. My wife and I carried this beast up the stairs and wall mounted it ourselves, but we will not do that again… It’s just too big and unwieldy. First impression. Wow… it’s big! This replaced a much older, but high-end, 70” TV from another brand, and I didn’t think I would notice that much difference, but we definitely do. I like the design of the screen edges; it looks thin from most view points and then bevels out in the back. The backlit remote with movement sensor is very nice; definitely a feature we didn’t have on our previous TV. Setup. This went from the box to wall-mounted, so I don’t know how the base install works. I have wall-mounted many TVs so I am very comfortable doing it, but this was very hard due to weight, size, and our age now. Besides the physical installations, Google sign-in was not smooth for me this time for some reason; the QR code process kept timing out at the import account settings step. I just set it up manually in the end. There are a lot of steps to go through… more than I can remember from any other TV, maybe 10 minutes for the software part. Functionality. While initial sign-in glitched, the rest was a breeze. Google TV is a game-changer for us; it’s just a faster and more powerful interface for us. The UX is very easy to use and smooth. All my sign-ons for apps where already loaded. I also love the feature to search across apps since we actually search on google where to stream something! Now we can do it across our apps. We also love “Hey Google” to do many things hands-free on the TV! While it works quite well, for some reason I can’t turn-on the TV with “Hey Google” (I can with the other Hisense) and I wish there was more AI built in so that I could ask questions to Gemini right from “Hey Google.” With this TV, we can also get free local channels with Freeplay; there is a FreeTV button on the remote… that’s really nice, thank you! The TV also has Hisense Channels, which looks like older content, but there is quite a lot there and it’s free! In the settings, you can setup Alexa on the TV through “My Brilliant Life”, but I don’t know what that is, so I will research before trying. Picture. The picture quality of this TV is world class. I can’t say enough about how impressed I am with the colors, the brightness, the deep blacks, the resolution, the refresh rate, and the powerful speakers. I am not well versed in TV technology, so I am not sure what makes the picture of this TV so good. I am guessing the RGB MiniLED, or perhaps that plus the combination of all the other features: AI Engine RGB, refresh rate, obsidian panel, Chromagic tech, IMAX Enhanced, HDR, Dolby Vision?? Unreal how much tech is in this TV. What I love: - Deep blacks with no reflection… unbelievably bright colors, details, and resolution - 180Hz refresh! That’s as good as my gaming monitor. - 4K, HDR, RGB MiniLED! Amazing! - We love the voice remote - The game bar is very cool; it has the features of nice gaming monitors… I didn’t even know TVs came with that! - 4x HDMIs (wow), including one eARC for sound systems - I love that it has an Ethernet connection and 2x USB connections - 2-year warranty - Powerful sound! Best I have heard in a TV, and so powerful that we are usually only at 15 to 17 on the volume level - It has Google Freeplay, so I can watch local channels for free! - There is a physical mic on/off button near the power button on the TV if you don’t want to talk to the TV and/or if you want more privacy What I don’t love: - Nothing really… It’s perfect so far, but if I have to put something down it’s my concern about the ambient light sensors. The TV is very bright, so I have not noticed any issues with auto dimming yet. However, I have had bad experiences in the past (with other brands) with ambient light sensors and auto dimming. I was not able to turn off this feature in the settings so I hope it does better than other implementations. No issues yet, but I really don’t like this feature Overall, this is hands-down the best TV we have ever owned or experienced. It outshines any competitor TV in my opinion. There is so much tech and so many features packed into the Hisense UR8 that value for features, value for quality, and value for size is remarkable. I most highly recommend this TV.

    Posted by AllAboutTech

  • Rated 5 out of 5 stars

    Oled colors, not oled prices

    If you were thinking about buying an oled for its rich and vibrant colors while also wanting or needing those inky blacks. I highly suggest you skip oled and try the new Hisense lineups of RGB mini led tvs. You will not believe what this tv can do, RGB is the future and the future is here. I’ve been into tech for over 30 years and I can tell you this is definitely the biggest jump in LCD based tvs I have ever seen. I have oled, yes it’s great but at what cost for an equivalent sized tv? Double at least and with RGB you get beautiful rich colors that are both deep but also brighter and just as vibrant. Deep blacks due to amazing processing and mini led technology. I have the U8 85 inch from last years model run from Hisense and I thought that tv was beautiful. This tv blows that one out of the water. Plenty bright without being overly bright for those sensitive to super bright TVs. While watching anything hdr or Dolby vision looks so saturated i sometimes watch YouTube videos showcasing the colors just for fun(see pics). Viewing angles are good as well. Though it’s an 85 so we all have a good center view. I like to watch older tv shows from the 90s and the upscaling is done very well. The built in speakers sound nice and balanced with several options to enhance dialogue and utilize Dolby atmos if interested. Bass on tv is solid but nothing amazing. Overall tv speakers get loud with very good vocal clarity but I’d recommend a soundbar either way. Google tv is the best OS and runs smoothly and fast. Remote is backlit and easy to see at night with every shortcut button you could want/need. Only thing I don’t like about the tv, is putting the tv stand onto the tv. It was very frustrating lol. But it’s fine after I got it done. It’s super heavy and sturdy. But again, read the reviews and watch YouTube videos and trust that this is the best tv you can get. Once you see it in person you will understand all the hype. I love this tv so much so I don’t watch tv on my 98inch as much anymore. That’s says a lot. Beautiful picture quality!

  • Rated 5 out of 5 stars

    Love It!

    Again, Love it! Fantastic color and depth. Our room is dedicated to this large TV and comfort in watching it. IMO, definitely worth the money.

    Posted by Shopbb

  • Rated 5 out of 5 stars

    Very good quality, it was my best choice

    I really recommend it, excellent image and sound quality

    Posted by JAVIERG

  • Rated 5 out of 5 stars

    Hisense 85" TV

    TV is great. Good colors in day and night conditions. Happy with purchase.

    Posted by DAVID

From the Manufacturer

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Pros for Hisense - 85" Class UR8 RGB MiniLED UHD 4K HDR Smart Google TV with Gemini and Anti-Reflection Screen (2026)
Black LevelsBrightness, Sound Quality, Refresh RateThere were no pros for this productBrightness, Picture Quality, Size, Black Level, Features

Specs

Questions & Answers
  • How many local dimming zones are there?

    Hello Hisense Customer, thank you for your interest in the Hisense 85UR8SG. This model features 3456 local dimming zones. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • How can you add speakers

    Hello Hisense Customer, thank you for your interest in the Hisense 85UR8SG. This model supports external audio devices and accessories. You can connect them wirelessly via Bluetooth or use a wired connection through HDMI ARC or an Optical Cable, depending on your setup and preferences. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • What’s the peak brightness for the 85UR8?

    Hello Hisense Customer, thank you for your interest in the Hisense 85UR8SG. This model features 3800 nits peak brightness. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • what sound specs does this TV have

    Hello Dave, thank you for your interest in the Hisense 85UR8SG. This model features a 2.1.2 multi-channel surround sound system that delivers a robust 50W total audio output. Thanks again, Harley with the Hisense Support Team.

    Answered by HisenseProductExpert
    HisenseProductExpert response
  • How many inches are the top VESA holes from the top of the tv. Need to know for wall mounting

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