Customers are impressed with the 98" Class BRAVIA XR X90L TV's picture quality, with many describing it as amazing. The TV's brightness and vibrant colors have also garnered positive attention. Finally, customers appreciate the large TV size and overall quality.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness.

Step up to Mini LED brightness and contrast, and the big screen experience you’ve always dreamed of. A crystal-clear picture, upscaled with AI technology, and sizes ranging up to a massive 98 inches, will make movie nights unforgettable. Unique gaming features and support for HDMI 2.1 unlock the full potential of your favorite games.

The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.

Samsung Vision AI enhances picture, sound and breakthrough TV experiences. Get amazingly detailed picture powered by individual mini LED zones that unlock hidden details on screen. Enjoy multi dimensional sound that tracks to the action. Plus get enriching new personalized TV experiences that let you dive deeper into your content and get more from your TV.
| Pros for Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) | |||
|---|---|---|---|
| Picture Quality, Brightness, TV Size | Picture Quality, Size | Picture Quality, Color, Ease of use | Picture Quality |
| Cons for Sony - 98" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) | |||
| There were no cons for this product— | There were no cons for this product— | Connectivity, HDMI Ports | There were no cons for this product— |
