Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
Series
BRAVIA 8Screen Size Class
77"Need-haul away?
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Highlights
- Key Specs
- Display Type: OLED
- Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
- Screen Size Class: 77 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
- High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
- High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
- OLED Technology: Standard OLED
- Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
- Motion Enhancement Technology: XR Motion Clarity (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
- Specific Manufacturer Technologies: XR Triluminos PRO (This is technology that's specific to a TV brand (sometimes called proprietary technology). Here you'll see terms related to picture quality, brightness, processors and more.)
- Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
- Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+ (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
- Number of HDMI Inputs (Total): 4
- Works With: Google Home (Compatible with or able to be connected to other smart devices or applications.)
- Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
- General
- Brand: Sony
- Model Number: K77XR80
- Product Name: 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
- Color: Black
- Series: BRAVIA 8 (Part of a group of the same product type with similar features.)
- Model Year: 2024
- Dimensions
- Product Height With Stand: 39.87 inches
- Product Width: 67.5 inches (The out of box width of the item. Width is measured as the horizontal distance from one side of the item to the other as it would be primarily used or placed.)
- Product Depth With Stand: 16 inches
- Product Height Without Stand: 38.75 inches
- Product Depth Without Stand: 1.5 inches
- Product Weight With Stand: 74.9 pounds
- Product Weight Without Stand: 71.2 pounds
- Stand Depth: 16 inches
- Adjustable Stand Width: true (Whether the stand can adjust to have more than one measurement either between the legs or the base itself.)
- Minimum Stand Width: 23.5 inches (The minimum width of a stand or the minimum distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
- Maximum Stand Width: 49.62 inches (The maximum width of a stand or the maximum distance from the outside of one leg to the outside of the opposite leg, as it is attached to the product.)
- Display
- Display Type: OLED
- Resolution: 4K (2160p) (Refers to the number of pixels, both horizontally and vertically, used to capture video/images. The higher the resolution the finer the detail that can be seen.)
- Screen Size: 76.7 inches (Size of the screen, measured diagonally from corner to corner.)
- Screen Size Class: 77 inches (The group size measurement of a screen. This differs from a screen size measured diagonally from corner to corner.)
- High Dynamic Range (HDR): true (An HDR-compatible 4K TV or other HDR-compatible product displays HDR video content when it's available from sources like 4K Ultra HD Blu-ray Discs and 4K streaming services.)
- High Dynamic Range Format: HDR 10, Hybrid Log-Gamma (HLG), Dolby Vision (There are a few HDR formats that tell the TV or other HDR-compatible product how to best utilize its capabilities to display HDR content. HDR technology can support one or multiple formats, each with various benefits to picture quality.)
- Picture Quality Enhancement Technology: Cognitive Processor XR
- OLED Technology: Standard OLED
- Curved Screen: false
- Refresh Rate: 120Hz (The number of frames per second the device can produce natively without enhancement. Higher rates help produce smooth, seamless pictures.)
- Motion Enhancement Technology: XR Motion Clarity (Proprietary technologies produced in addition to the Refresh Rate that smooth out faster moving pictures to reduce blur and pixelation.)
- Closed Captioning: true (The text version of spoken audio displayed on the screen. Devices that can display closed captioning typically have the option to toggle the feature on or off.)
- Features
- Remote Control Type: Voice control
- Specific Manufacturer Technologies: XR Triluminos PRO (This is technology that's specific to a TV brand (sometimes called proprietary technology). Here you'll see terms related to picture quality, brightness, processors and more.)
- Smart Capable: true (Smart, or smart-capable devices are able to connect directly to your home network in order to stream content from the Internet, run Internet-based apps, or connect to other smart devices.)
- Smart Platform: Google TV (Just like a computer, a smart TV needs an operating system (also called a smart platform) in order to access the Internet, connect with entertainment apps, and play streaming content. Some common TV smart platforms are; Roku TV, Android TV, and Chromecast.)
- Featured Streaming Services: Netflix, Prime Video, Disney+, YouTube, Apple TV+ (Streaming services and other programs are available on this device. Keep in mind, there may be more services supported than just those shown here.)
- Screen Mirroring: true (Casts the screen of one device onto another wirelessly, using a common protocol (typically Bluetooth).)
- Screen Mirroring Technology: Apple AirPlay 2, Chromecast
- Content Sharing: Mobile to TV (The device is capable of connecting to another device in order to send or receive streaming content. Share content from your mobile device to your TV or vice versa.)
- Indoor Or Outdoor Use: Indoor (Indicates the appropriate environment product was designed to be used in.)
- TV Tuner: Digital (The ATSC TV Tuner is a component built into conventional TV sets or other devices for receiving over-the-air broadcast TV without a cable/satellite box. Digital tuners may be purchased separately and connected to a device if it does not have one built in.)
- Connectivity
- Number of HDMI Inputs (Total): 4
- Display Connector(s): 4 x HDMI 2.1 (The number and type of connectors used to connect to an external display.)
- Network Connector(s): 1 x LAN
- Audio Only Outputs: 1 x Optical digital audio
- HDMI Audio Return Channel (ARC): eARC
- Wireless Connectivity: Wi-Fi, Bluetooth (The manner in which a device sends data to another device over a short distance without the use of wires or cables.)
- RF Antenna Input: true (This input is used to connect devices such as antennas or cable boxes to a TV via a coaxial cable.)
- Number Of USB Port(s) (Total): 2 (The total number of USB ports including all generations and versions.)
- Bluetooth Version: 5.3 (The Bluetooth specification formalized by the Bluetooth Special Interest Group. All versions of the Bluetooth standard are backwards compatible with previous versions.)
- Compatibility
- VESA Wall Mount Standard: 300mm x 300mm (VESA wall mount standards refer to the spacing of screw holes built into a TV in order to fit with standard TV wall mounts. These standards are implemented into most TVs and monitors.)
- Works With: Google Home (Compatible with or able to be connected to other smart devices or applications.)
- Voice Assistant Built-in: Google Assistant (A digital assistant built into the device that uses voice commands to answer questions and control smart devices.)
- Audio
- Built-In Speakers: true
- Built-in Speaker Type: Front firing, Side firing (Backward, downward, and front-firing speakers direct sound into the room from those respective directions. A soundbar is typically long and rectangular, and designed to act as an all-in-one speaker with greater sound production than that of a TV alone. An acoustic surface is the result of small sound actuators embedded directly behind the screen, turning the entire screen's surface into a speaker.)
- Surround Sound Supported: Dolby Audio, Dolby Atmos (Surround sound systems use multiple audio channels and speakers to create an immersive sound experience for the listener. There are also various proprietary technologies that imitate this kind of sound via a device's built-in speakers or soundbar.)
- Power
- ENERGY STAR Certified: false (Devices carrying the ENERGY STAR service mark, such as computer products and peripherals, kitchen appliances, and other products, generally use 20% to 30% less energy than required by federal standards.)
- EPEAT Qualified: false (The Electronic Product Environmental Assessment Tool (EPEAT) was designed to provide an environmental assessment tool for purchasers. In order to qualify for EPEAT, a product must meet all 23 required criteria.)
- Estimated Annual Operating Cost: 72 United States dollars (Predicted cost of operating the product under average conditions for one year.)
- Estimated Annual Electricity Use: 449 kilowatt hours (Predicted amount of electricity needed to operate the product under average conditions for one year.)
- Rechargeable Battery (Remote Control): false
- Battery Size (Remote Control): AAA (The battery size required for operation.)
- Number Of Batteries Required (Remote Control): 2
- Battery Chemistry (Remote Control): Alkaline
- Included
- Wall Mount Included: false
- Stand Included: true
- Warranty
- Warranty - Parts: 1 year
- Warranty - Labor: 1 year
- Box Dimension
- Height: 44.76 inches
- Width: 75.23 inches
- Depth: 7.4 inches
- CubicDimension: 24918 inches
- Other
- UPC: 027242929937
The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
- Pure black OLED contrast: Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
- Billions of real-world colors: Access billions of accurate real-world colors XR Triluminos Pro.
- Powerful TV processing: XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- Everything you stream. All on one screen: Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
- Your favorite streaming apps in one place: Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
- Effortlessly stream to your TV: Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
- Movies included with BRAVIA TV: Enjoy streaming high-bitrate, high-quality 4K UHD movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE). Get 5 credits to redeem on latest release movies and 12 months subscription on hundreds of classics.
- Studio calibrated picture: Get picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
- More immersive movie experience: Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
- Crystal clear picture: Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
- Blur-free action: See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion .
- Cinematic sound: With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
- Loud and clear dialog: Clearly hear dialog, even in loud action scenes, with Voice Zoom 3.
- BRAVIA TV and BRAVIA Theater, the perfect pair: Hear elevated audio and clearer dialog with Acoustic Center Sync when paired with compatible BRAVIA Theater models.
- Do it all with BRAVIA Connect app: Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
- Perfect for PlayStation 5: Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
- All your game settings in one place: Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- HDMI 2.1 features: Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
- Beautifully designed: Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
- Compatible with BRAVIA Cam: BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
- All your Eco settings in one place: Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go, now with more details to make more informed, eco-conscious decisions.
Whats Included
- Television
- Table-top stand
- AC power cord
- Voice remote
- Batteries
- Quick Setup guide
- Operating instructions
- Warranty
Documents
- Energy_Guide_PDF
Disclaimers
- Web-based services and content require high-speed Internet service. Some services may require a subscription.
Q: Does this Sony TV support Dolby Atmos?
A: Yes, this Sony TV supports Dolby Atmos to provide a more immersive movie experience.
Q: What is the Google Assistant button used for on the Sony TV remote?
A: The Google Assistant button on the remote, or with certain models, saying "Hey Google", allows you to ask your TV for information like sports scores, weather updates, or to control your smart home devices.
Q: Does this Sony TV come with a stand?
A: Yes, this Sony TV comes with a stand.
Q: How many HDMI ports does this Sony TV have?
A: This Sony TV is equipped with 4 HDMI ports.
Q: What is the screen size of this Sony TV?
A: This Sony TV has a screen size of 76.7 inches.
Q: Can I control this Sony TV with my smartphone?
A: Yes, you can control this Sony TV with your smartphone using the BRAVIA Connect app.
Q: What kind of speakers does this Sony TV have?
A: This Sony TV has front firing speakers.
Q: Are the tv speakers on the back of the unit?
A: Hi there, Thank you for your question. The speakers are located in front and on the side of the TV. The BRAVIA 8 utilizes the Acoustic Surface Audio+. The two Actuators behind the screen vibrate and turn the entire screen into a speaker that delivers clear and immersive sound. See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail. Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home. -Ralph
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The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.
The advanced LG OLED evo C5-Series is better than ever. The LG OLED evo C5 is powered by the next-gen Alpha 9 Gen8 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with boosted brightness for luminosity and high contrast, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching and uses your preferences to choose the best picture and sound setting for your content. The C5's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C5 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos¹ for immersive sound you can feel all around you. FILMMAKER MODE allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate, with VRR for PC gaming and four HDMI 2.1 inputs.
Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR. With a QD-OLED screen enhanced by XR Triluminos Max, experience picture quality with as much as 200% brightness of its predecessor. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.
| Pros for Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) | |||
|---|---|---|---|
| Picture Quality, OLED Quality, Color, Size | Picture Quality, OLED Quality, Setup Ease, Black Level, Brightness | Picture Quality, OLED Quality, Brightness, Setup Ease, Black Level | Picture Quality, Brightness, OLED Quality, Upscaling, HDR |
| Cons for Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) | |||
| Connectivity, Software | There were no cons for this product— | Connectivity, Remote Control | HDMI 2.1, Price |
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Reviews
Customers are saying
Customers praise the 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024) for its exceptional picture quality, vibrant colors, and outstanding OLED quality. The size of the TV is also a frequently mentioned positive. Some customers have expressed concerns regarding connectivity options and software issues.
- Picture Quality (452)
- Color (26)
- OLED Quality (22)
- Connectivity (6)
- Software (3)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- Rated 5 out of 5 stars
Amazing picture with versatile features
Amazing! That is the only word that really describes the picture and quality this TV has shown since purchasing. I've had this TV for around 8 months now and I only get more impressed with it as the time passes. Not so super technical review to follow. Backstory on purchasing TV: I've been doing enterprise IT in some form or another for the last 25+ years and had been planning on buying an OLED TV to replace my current TV at the time as a treat to myself for completing a major project at work I was heading. One of those "I work hard so I should be able to enjoy some fruits of those labors" situations. I scoured the interwebs researching, pricing, and comparing all the TVs I could within the criteria I wanted to stay in. I didn't want it to be overwhelmingly huge or carry a $5k+ price tag which counted out most anything 83" or bigger. Probably a blessing in disguise as I've found that 75"-80" is about perfect for the space this TV would be calling home in my basement "man cave". My TV at the time in the cave was a 75" Hisense that filled the screen size void and was great for watching sports or everyday programming but it lacked the quality and refinement I was used to from a Sony Bravia or a Sharp AQUOS from back in the day (relatively speaking) like the 60" AQUOS I bought from Best Buy fifteen years ago that is still running strong in my living room to this day. This was especially apparent when watching movies that pandered to high definition scenes like Star Wars/Star Trek or darker scenes in shows or movies where the blooming effect of budget LED backlighting overwhelmed the scene that left my wife and I almost making up what we were seeing on the screen. Time since purchase: During the 8 months I've had this TV I have been nothing but impressed with the picture quality. It is crisp, the motion flow on panning scenes are absolutely perfect, and I do not regret one bit going with an OLED over the mini LED during dark scenes. Zero and I mean ZERO blooming effect on this TV. There are times I am questioning whether the TV is even on when there is a long dark transition between movie scenes. My wife, who does not care about picture quality most of the time, even says "Wow that is a really sharp picture!" when we are watching movies now. Even months past getting this TV I cannot express enough how much I enjoy sitting down and watching even the most basic show or movie on it. I've found myself rewatching movies I haven't watch in years, such as the original Blade Runner, and appreciating all over again the detail and care that went into making the movie immersive and life like. To add to the flavor this Bravia 8 is very vendor diverse friendly. Since buying this TV I purchased a Pioneer Elite VSX-LX505 AV receiver to replace my old Yamaha Aventage 4K AV receiver and was once again overly impressed with the jump in picture quality this Bravia 8 presented. I didn't appreciate at the time when I first got the TV how much of a bottleneck my old receiver was placing on the video quality this TV was capable of. It was like turning in on for the first time again. While I do use the Google TV features from time to time I generally run most of my media viewing through a Roku Ultra (2025 model). This TV plays ball with the Roku really well. Even with everything running through my AV receiver all devices work together harmoniously through eARC and I only have to use the one Roku remote to run it all. Power, volume, etc... It is a testament to manufactures making available what the bulk of consumers really want in regard to versatility vs pigeonholing people into their narrow visioned ecosystem. Would all of this have been a seamless set up if I had the equivalent Sony receiver and so on? Sure. I don't think anyone could debate that but I thank Sony a thousand times over for remembering that there are other products out there that a person may have invested their hard earned money on and want it to work with all their other devices at least on the functionality level. There you have it. Hope it helps.
AdamC Posted
- Rated 5 out of 5 stars
Best TV I have ever owned!
The 77 inch Sony Bravia 8 OLED is easiest the best TV I have ever owned. This tv being an OLED means you get true inky blacks. But what really stood out to me were the colors! The moment I loaded up a movie I instantly noticed how deep and rich the colors pop out at you. And I am not talking over saturated colors. Sony also has the best motion processing and upscaling in the business. This tv really helps those old blu ray disc or even DVDs look even better than you remember. What I do find a little lackluster is the lack of HDMI 2.1 ports. Yes this tv does have HDMI 2.1 ports but only 2. Other brands such as LG and Samsung offer 4 HDMI 2.1 ports. Aside from that, I highly recommend this TV. Movie nights are spectacular. Gaming on this TV has been mind blowing. 5/5 stars!
Amigh Posted
- Rated 5 out of 5 stars
Stunning Picture and Next-Level Performance
This Sony OLED has completely transformed the way I watch movies, sports, and play games. The picture quality is outstanding — deep blacks, vibrant colors, and incredibly sharp detail even in fast-moving scenes. Dolby Vision and HDR really pop, and paired with my sound system it feels like a theater at home. Gaming on this TV is amazing too. The low input lag and 120Hz refresh rate make everything buttery smooth, and the PS5 looks unreal on it. Setup was simple, the Google TV interface is easy to navigate, and it integrates seamlessly with my smart home devices. Overall, this is hands-down one of the best investments I’ve made for home entertainment.
MichealV Posted
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