Sony - 77" Class BRAVIA XR8B OLED 4K Google TV
Series
XRScreen Size Class
77"Need-haul away?
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Key Accessories:
- SANUS Elite - Advanced Tilt 4D TV Wall Mount for Most TVs 42"-90" up to 150lbs- Extends 6.8" for Easy Cable Access and Max Tilt - Black$169.99
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Highlights
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The BRAVIA XR8B brings elevated design, pristine OLED picture, and cinematic sound. Perfect for your living space. Inky blacks and vibrant color brings out astonishing textures, detail, and realism in everything you watch.
The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra smooth action for crisp visuals at blazing fast speeds whether you're streaming or gaming.
The LG OLED B5 is a premium watching experience that offers more than meets the eye. You'll be able to keep pace with the action with a native 120Hz refresh rate for smoother movement whether you're gaming or watching sports. Entertainment extras like Dolby Vision,* Dolby Atmos¹ and FILMMAKER MODE give you the big-picture experience straight from your couch. Enjoy outstanding picture powered by the α8 AI Processor, which uses AI to detect what you're watching and automatically improves the picture and sound quality of whatever you're watching. Search less and stream more, thanks to the next generation of AI technology from LG webOS 25. With Quick Cards, group your favorite apps into categories and even have instant access to over 300 free channels with LG Channels.² All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. And four HDMI 2.1 inputs allow you to plug in all the devices you need for the win. Whether you game on consoles or on the cloud,³ the LG Game Dashboard and Game Optimizer put all the control at your fingertips.
| Pros for Sony - 77" Class BRAVIA XR8B OLED 4K Google TV | |||
|---|---|---|---|
| Picture Quality, OLED Quality, Black Level, Brightness, Setup Ease | Picture Quality, OLED Quality, Color, Size | Picture Quality | Picture Quality, OLED Quality, Black Level, Brightness, Ease of Use |
| Cons for Sony - 77" Class BRAVIA XR8B OLED 4K Google TV | |||
| There were no cons for this product— | Connectivity, Software | There were no cons for this product— | Connectivity |
Specs
- Hisense - 55" Class U6 Series MiniLED QLED UHD 4K HDR Smart Fire TV (2025)$399.99The price was $799.99
- Hisense - 65" Class U7 Series MiniLED QLED UHD 4K HDR Smart Google TV (2025)$699.99The price was $1,499.99
- Hisense - 85" Class U6 Series MiniLED QLED UHD 4K HDR Smart Fire TV (2025)$847.99The price was $1,999.99
- Hisense - 100" Class U8 Series MiniLED QLED UHD 4K HDR Smart Google TV (2025)$2,977.96The price was $6,999.99
Reviews
Customers are saying
Customers have good things to say about the 77" Class BRAVIA XR8B OLED 4K Google TV, particularly its excellent picture quality and OLED performance. Users find the TV easy to set up and appreciate the deep black levels and brightness it offers. The sleek design and appropriate size for various spaces are also well-received.
- Picture Quality (115)
- OLED Quality (22)
- Setup Ease (6)
Customer Images
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
- Rated 4 out of 5 stars
SONY + OLED = AMAZING!
Sony has proven to maximize oled panels. So much detail In every image, fantastic brightness and color! Gaming Is on a next level! Unfortunately the acustic surface audio lacks any punch & the ATSC 3.0 tuner has issues on some channels, which drops the rating to 4 out of 5.
Rafcave Posted
- Rated 5 out of 5 stars
Sony Bravia 77inch X8 oled tv
The sony bravia 77inch OLED tv is simply incredible beautiful and in it's own class. I purchased this for my birthday gift to myself. I replaced my samsung 65inch. And I wanted a upgrade for my basement man cave. To watch movies and of course sports. I couldn't be more satisfied with the realistic colors and sharpness and brightness sound built in by sony. But I use the TV for my center sound with my JBL 3.1 soundbar and 10inch subwoofer. Plus my sony X800 Ultra HD dvd player. Together produces great picture and sound unprecedented for me. I would recommend having your tv and soundbar mounted to your wall for better visibility and sound. Simply put if your looking for a high-end great TV by sony oled. And add a sound system or a sound bar with a subwoofer to complete your. Purchase and be sure you get professional bestbuy geek squad to install it for you. Sony the one and only!
Nope Posted
- Rated 5 out of 5 stars
We Love our 77" Bravia TV
We absolutely love our 77" Bravia TV! The picture quality is stunning colors are vibrant, blacks are deep, and everything looks incredibly sharp and lifelike. The sound is impressive, but when paired with a sound system it truly feels like a theater experience at home. Setup was easy, the interface is smooth and user-friendly, and streaming is seamless. Movies, sports, and shows all look amazing on this screen. We couldn’t be happier with this purchase and would highly recommend it to anyone looking for a premium large-screen TV.
VirnaD Posted
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