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Samsung - 98” Class U9000H Series Crystal UHD 4K Smart Tizen TV (2026)

Model: UN98U9000HFXZA
SKU: 6671641
Sold byBest Buy

About this product

This massive 4K TV uses its AI-powered processor to enhance low-res content, ensuring rich contrast and clear picture with Supersize Picture Enhancer. Discover thousands of free streaming options, including 750+ subscription-free channels with Samsung TV Plus. Enjoy peace of mind for years to come with the TV brand rated #1 in durability.

Series

U9000H
See it in-store: Roseville has a demo model on display.

Highlights

Features

  • Supersize Picture Enhancer

    Bigger screens mean bigger pixels. With groundbreaking enhancements exclusively on our largest screens, get improved clarity with AI-upscaling, noise reduction, sharpness booster and intelligent blacklevel improvement techniques that work together to minimize pixilation and blur. Watch your favorite shows and movies just like you want them — huge in size, big in detail.¹

  • Motion Xcelerator 144Hz

    Experience the ultimate gaming advantage with ultra-smooth 144Hz performance.² Advanced Variable Refresh Rate (VRR) technology synchronizes your display with the game's frame rate, eliminating stutter during intense action and screen tearing during rapid movement, giving you the competitive edge when split-second reactions are crucial.

  • Color Booster Pro

    Dive into a world of breathtaking color. With cutting-edge AI technology,³ every scene is analyzed in real time to enhance hues and enrich vibrancy. Whether it’s the subtle tones of a sunset or the bold colors of a sports game, experience a richer, more dynamic viewing experience that brings your content to life.

  • 4K AI Upscaling

    Advanced AI processing seamlessly upscales your favorite shows, movies and games up to 4K, delivering incredible clarity, sharp visuals and smooth picture quality. No matter what you're watching, experience every scene with stunning detail and brilliance.⁴

  • NQ4 AI Gen2 Processor

    The intelligent engine behind every stunning moment on the screen. Using 20 neural networks and advanced AI,⁴ every scene is analyzed and enhanced for clarity, texture and contrast to deliver beautifully refined 4K picture quality - even from lower-resolution content. It also optimizes audio so dialogue is clearer and sound feels fuller and more balanced. The result is effortless viewing that looks sharper, sounds richer and feels unmistakably premium.

  • Auto HDR Remastering

    Get the bold, dramatic picture of High Dynamic Range (HDR) even when watching Standard Dynamic Range (SDR) content. Auto HDR Remastering intelligently transforms SDR content to HDR-like quality with brighter highlights, more vibrant colors, and clearer details⁵ for dazzling picture using deep learning algorithms. SDR content is transformed by adjusting brightness, contrast, and color for HDR-like quality.

  • Real Depth Enhancer

    Experience depth and dimension on screen just the way you see it in real life. This intelligent technology analyzes content to add realistic depth to your picture, mimicking how human vision naturally perceives depth in the real world, resulting in pictures that feel more lifelike and immersive. It works automatically with all content types enhancing your viewing experience.

  • AI Sound Controller

    Ever struggle to hear dialogue over loud soundtracks? Or perhaps you find announcers voices annoying during a broadcast? The AI Sound Controller lets you take control of your audio experience. You can independently adjust the volume of voices, music, and sound effects, and even mute that distracting announcer. This technology adapts in real time to deliver sound tailored to your preferences, ensuring you enjoy your entertainment without interruption.⁶

  • FreeSync Premium

    Reduces stuttering and tearing, ensuring your gameplay remains exceptionally fluid, even during the most intense, fast-paced action sequences. Enjoy a seamless visual performance like never before.

  • Endless Free Content

    Dive into endless entertainment with 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus — all with just an internet connection. Stay updated with live news, enjoy blockbuster movies or explore kids' shows and international hits. With thousands of on-demand movies and fresh content added regularly, there’s always something new to watch. Free, convenient and packed with variety, it's entertainment for every occasion.⁷

Specifications

  • Display Type
    LED
    Resolution
    4K (2160p)
    Screen Size Class
    98 inches
    High Dynamic Range (HDR)
    Yes
    LED Panel Type
    Standard LED
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Reviews

Rating 4.5 out of 5 stars with 2 reviews

5 star rating. 1 review4 star rating. 1 review
100% would recommend to a friend

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.

  • Rated 5 out of 5 stars

    samsung 98 inch tv

    awesome product great color and easy to hang . Sound quality is out of this world . picture quality is outstanding

    Posted by SHERMAN

  • Rated 4 out of 5 stars

    Family Room TV

    Full size for my room wall and everything is good for us all to watch. We have been impressed so far

    Posted by REGINALDL

See all customer reviews
  • Customer reviews from Samsung US
    See all Samsung US reviews
    Samsung US

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Upgrade your home theater experience with a big, striking 4K picture engineered specifically for sharpness & clarity on a mammoth screen. Take advantage of more than 2700 free channels on Samsung TV Plus and enjoy peace of mind as our proprietary triple-layer security protects your personal data. Add ultra-smooth action and improved contrast to the mix for a truly impressive view.

Pros for Samsung - 98” Class U9000H Series Crystal UHD 4K Smart Tizen TV (2026)
There were no pros for this product—There were no pros for this product—There were no pros for this product—Picture Quality, Ease of Use, Size

Specs

Questions & Answers

  • Does this installation can be wall mounted

    Hi, Yes, you can mount the 98" U9000H TV with a compatible wall mount. ~Samsung Advisor

    Answered by Samsung
    Samsung response

  • Will this include delivery and set up?

    Hi J, For information about Best Buy's delivery options, including scheduling and availability in your area, please contact your local store or visit: https://www.bestbuy.com/site/help-topics/home-and-businessdelivery/pcmcat204400050032.c?id=pcmcat204400050032 For TV mounting and installation services visit: https://www.bestbuy.com/site/tv-home-theater-services/tv-mounting-packages/pcmcat748300648009.c?id=pcmcat748300648009#1 ~Samsung Advisor

    Answered by Samsung
    Samsung response

  • What are the dimensions

    Hi Gary, The 98" U9000H TV dimensions are 85.9" x 49" x 2.5" without the stand attached (WxHxD). ~Samsung Advisor

    Answered by Samsung
    Samsung response

  • Does it have HDMI 2.1

    Hi Shaun, Thanks for asking! HDMI 2.1 includes a wide range of capabilities, so to help customers better understand what each TV supports, we highlight the specific features available on each model. All three HDMI ports on the U9000H support Auto Low Latency Mode (ALLM), Dynamic Metadata (HDR10+), Variable Refresh Rate (VRR), and 4K@120Hz (up to 144Hz when connected to a compatible PC). HDMI port 1 also supports eARC for connecting compatible audio devices. ~Samsung Advisor

    Answered by Samsung
    Samsung response

  • Can I use voice commands to control this TV?

    Yes, this TV has voice control capabilities and comes with Bixby built-in, and it also works with Amazon Alexa.

    This question and answer was generated by AI based on customer and product data.
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Red, green and blue (RGB) LEDs create vivid color directly instead of filtering white light like traditional LED TVs.

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