Apple - Apple TV – 32GB (4th Generation) - Black

On Display at Sterling

The new Apple TV delivers an all-new experience with Touch and

Siri, powerful new hardware, and great content, games, and more on the App Store. The Touch surface on the new Siri Remote offers innovative ways to interact with your TV, creating a connected experience with a screen that's across the room. With Siri, finding something to watch is as easy as just asking. And with apps, Apple TV allows you to customize your TV for personal and shared experiences in the living room.

Streaming Media Player Buying Guide

Protection for your Apple Product

Learn more about AppleCare
AppleCare Plan Options
Cardmember Offers


What's Included

  • Apple TV - 32GB (4th Generation)
  • Lightining-to-USB Cable
  • Power Cord
  • Siri Remote

Ratings & Reviews

Overall Customer Rating:
97% of customers would recommend this product to a friend (10849 out of 11238)

Included Free

Sling TV - Sling TV Live Streaming Service for 30 Days
Sling TV - Sling TV Live Streaming Service for 30 Days
Live stream your favorite channels, or watch the shows you love on demand. Get Sling TV free for 30 days and experience entertainment your way. You can stream on your TV or mobile device anytime, anywhere. Plus, personalize your channel lineup to get rid of useless options.


Smart Enabled

Get access to a world of instant entertainment with this product. Just connect to the Internet and stream movies, listen to music, and access a wide variety of other content.

  • Netflix
  • iTunes
  • Hulu
  • HBO GO

All-new interface

  • New ways to interact with Touch and Siri bring a connected experience to a big screen that's across the room
  • 3D effects make posters, icons, and other images pop off the screen and come to life
  • Beautiful TV and movie product pages are designed to make the content the hero
  • Stunning aerial video screen savers display day or night scenes based on your time
  • Siri Remote

  • Touch surface for intuitive and contextual control
  • Navigating with Touch is fast and fluid
  • Siri button for voice search and control, with dual microphones to cancel ambient noise
  • Bluetooth connection means you don't need to directly point at Apple TV
  • Control your TV or Receiver via IR (controlling volume) or CEC (switching inputs, powering on or off, and controlling volume)
  • Built-in gyroscope and accelerometer for playing games
  • Lightning connector to recharge remote
  • Siri and Universal search

  • Natural voice interactions mean you don't need to learn specific commands or key words
  • Find TV shows and movies with just your voice, no need to type onscreen
  • Search across popular apps at once, so you don't need to go in and out of apps
  • iTunes, Netflix, Hulu, HBO, and Showtime available, with more to come
  • Onscreen navigation, playback controls, and sports, stocks, and weather info
  • App Store for Apple TV

  • Content apps, including current Apple TV partners (e.g., Netflix, Hulu, etc.)
  • High-quality, high-performance games
  • Kid-friendly entertainment and learning
  • Other app categories, reimagined for the living room like fitness and shopping
  • Apps can use Mfi game controllers and other Bluetooth accessories
  • Powerful new hardware

  • 64-bit A8 chip for great app and game performance
  • 32GB flash storage to store apps for the whole family
  • 802.11ac Wi-Fi with MIMO (a/b/g/n/ac compatible)
  • 1080p, 720p, and 480p video output
  • ® 2015 Apple Inc. All rights reserved.

    Overall customer rating

    Rating: 4.7 out of 5 stars with 11238 reviews

    97%of customers would recommend this to a friend



    Most helpful reviews

    See all customer reviews
    • Rating: 4 out of 5 stars

      It's the Future... But it's Not Here Just Yet

      • Verified Purchaser
      • My Best Buy® Elite Plus Member

      My old Apple TV was looking a little long in the tooth, so I figured that this new model would be a major overhaul and change the way I watch and interact with TV content. It doesn't quite live up to my hopes, at least not yet. Below are my thoughts on the biggest changes in this new model: the Siri Remote and App Store. Siri Remote I was expecting the remote to be quite simple and intuitive, but there is a definite learning curve. Prepare to give your thumbs a workout. I often find myself swiping too far and overshooting the item I wanted to select. Also, it's not immediately obvious that you can simply tap on the trackpad (rather than click) and use the edges as directional pointers, just like the previous Apple TV remote. My biggest gripe with the remote has to be the way that Apple has laid out the on-screen keyboard (a completely horizontal line in alphabet order). After logging into and authenticating all of your apps, your thumb is going to hate you. On the plus side, Siri works very well and understands my voice with almost complete accuracy. However, there just isn't much that Siri can do on the Apple TV right now besides search iTunes and Netflix. I'm sure more features will be added over time. App Store There just aren't enough apps available yet (besides the plethora of cheap games that will surely keep your kids occupied for at least a few hours). It's obvious that Apple wanted to release this new model in time for the holiday season, but it did so without giving developers enough time to make meaningful apps. The potential is huge and developers now have a great canvas to build amazing experiences, but it's going to take at least another 6-12 months for consumers to see any real benefit. Other Thoughts As it stands, I don't think this is the product that is going to change TV forever, as some may have hoped. It's a nice upgrade from the previous Apple TV, but right now, it just feels half-baked. Most streaming apps still require a paid cable/satellite TV subscription, and you have to log in and authenticate every single one of those apps. If Apple can figure out a way to let users log in with their cable subscription just once -- and have that apply to all necessary apps -- that would be a major advancement in user experience. In the meantime, I'm hoping that apps like TiVo, Amazon, Infuse, Vudu, and others make their way to Apple TV. But as it stands now, the new Apple TV is more like a faster, prettier version of its predecessor. If you're a first-time Apple TV buyer, buy it without hesitation. If you have an older Apple TV, I'd hold off for at least another few months. Apple has laid the groundwork for its vision of TV, and its now up to developers and content providers to get on board.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      My Precious :-)

      • My Best Buy® Elite Plus Member

      I spent a week each with the disappointing Amazon FireTV2 and the very nice Roku-4, and bought the new AppleTV. The AppleTV doesn’t do 4K, which isn’t an issue for me as my 1080p TV is less than a year old, and will be my only TV for at least another few years. When I first plugged the HDMI cable in and turned on the AppleTV, the screen invited me to step closer and hold my iPhone near the box to bypass WiFi and Apple services setup… goosebumps… I witnessed both sorcery and witchcraft as the box connected to my network without my help. The process of getting from box to Home Screen was much faster with the AppleTV than it was with either the FireTV2 or Roku-4. Even though the other 2 are also freshly launched products, they instantly began to seem outdated. The Home Screen itself is stunning. The remote that navigates through the screens is like a magic wand once you begin using the touchpad, integrating into the viewing experience like no other, and, it’s rechargeable. While it’s amazingly thin, I wish it were at least twice as thick. After about an hour of use, my wrist started to cramp up and I had to switch to the other hand — and after another hour, that one was sore as well. In real use, I won’t be using it nearly as much, but if Candy Crush appears in the AppStore, my wrists are in trouble. The granular and intuitive media control provided by the remote’s touchpad is amazing. Lasting a month or longer on a charge is a nice perk. Siri’s voice control enhances the viewing experience many times over. Being able to say things like ’skip ahead 12 minutes’ or ‘what did she just say’ have set the bar for a streaming media box. I look forward to a future update when I’ll be able to add things to my iOS Reminders lists and reference stuff from my Calendar and Contacts. I’ve been using Netflix, Hulu, Showtime, and YouTube. All have that same gorgeous user interface, and they all work flawlessly. Press the touchpad on any of them and they launch instantly, select something to watch and it seems to begin instantaneously — I’ve yet to perceive a buffering wait-time. I use Plex extensively, and while the Plex media player app was absent from the AppStore on launch day — it has been submitted and is pending approval. If, like me, you just can’t wait — there is a very nice 3rd party Plex player available, called SimpleX, for $2.99 in the AppStore. If you have an iPhone or other iOS device, the Plex app has native AirPlay support and is another option that I tried — it works well and it’s free. Numerous tech reviewers have given considerable attention to Amazon Instant Video not being available for the new AppleTV. I subscribe to Amazon Prime and very occasionally watch something from the Prime Video library. While an ATV app would be great, the Amazon Instant Video app on my iPhone supports AirPlay and does a mind-meld with the AppleTV. I was even able to use the ‘what did she just say’ voice command and watch as the video rewound 15 seconds and temporarily turned on subtitles. From the UI to the touchpad remote control, the AppleTV makes the FireTV2 and the Roku-4 seem like abacuses in comparison. If 4K viewing were a consideration, I’d go with a Roku-4 for 4K media and use the AppleTV for everything else.

      I would recommend this to a friend

    • Rating: 2 out of 5 stars

      Not quite ready for prime-time

      • My Best Buy® Elite Plus Member

      This is a review for the initial release of the Gen 4 Apple TV 32GB. The interface isn't as cluttered but there is a lot of missing functionality. Love the size of the new remote but the swipe touch surface is hit or miss. It seems pretty inconsistent. The screensavers are amazing but the video quality for playing movies and TV shows is worse than the Gen3. There are lot of stutters and pauses even with lots of bandwidth. Hulu's App(not made by Apple) is really buggy and the video quality is pretty bad. There are a lot of missing features (e.g. can't change name of device, bluetooth keyboards don't work on Gen4 now, parental controls don't consistantly work,, audio is hit or miss, DTS doesn't seem to always work, etc.). Overall the device seems to have a lot of horsepower but the software isn't quite ready yet. I would wait until they get some of these things fixed before buying one. Hopefully they will get a lot of the issues fixed before Christmas so it can be used as nice little presents for loved ones. Right now, my advice is to hold off.

      No, I would not recommend this to a friend

    • Rating: 3 out of 5 stars

      Advances, but disappoints


      While I like the Apple TV with the app store and Siri, but having to manually type passwords over and over again with a poor interface is very disappointing. It simply makes using the device feel like something from 5 years ago. It set up with a breeze with the iPhone 6 with iOS 9, but the remote app should have been updated before the release of this product (or release a new app). Huge oversight and very disappointing. I wouldn't give it a one star since it advances in many areas, but not giving the user the ability to enter passwords with the remote app, the iPhone, or a keyboard is disappointing. They added a remote controller so they could of integrated this since its just an essential part of the experience. Siri is a nice enhancement, but is very limited. The universal search is still in its infancy, but another nice enhancement. The beautiful piece is that these deficiencies can be corrected with software updates. The app store is going to be a serious money maker for Apple. However, its interface is pretty bad with two categories. It will simply be hard to find new apps by smaller developers since its basically a scroll to view apps (like Netflix and iTunes use). Honestly, I should of waited to purchase this item. I am normally an earlier adopter, but this product feels like a 1.0 rather than a true innovation. Its a nice product, it just needs some attention on the software side.

      No, I would not recommend this to a friend

    • Rating: 5 out of 5 stars

      A huge improvement- worth the difference

      • My Best Buy® Elite Member

      With the 3rd gen ATV selling for only $69, this sounds expensive; but remember that (and the earlier models) were $99 (and I paid that). This 4th gen ATV costs 50% more than that. But there is a lot of value added. The new trackpad is a joy. Siri has so far understood everything I asked, and search results are nearly instantaneous. 32 gigs is plenty unless you are a hard core gamer. I loaded it up with everything that looked interesting so far in the new App Store, and I've only used 1.5 gigs, and that includes a game. You can also trash stuff later if you need space- stays in the cloud like the other app store. Setup was easy- uses the iPhone's wifi and other settings. BTW- for optimal performance, do whatever is necessary to use a hard-wired ethernet connection instead of wi-fi. The ATV is very fast, but only if your internet connection is also decent. I have some Parrot 2.0 bluetooth headphones, and they work great with the ATV4! You can also control your TV's volume easily with the remote, as it has an IR blaster now. The apps are great- all of the ATV3 apps are there, and you can pick and choose only the ones that are valuable to you. Airplay works perfectly. You can still access the iTunes content on your computer via Home Sharing, as well as your radio stations from before. The only pain is re-entering the verification codes for channels (now apps) that require them. There is PLENTY of eye-candy in the beautiful interface. The screensaver videos are excellent. This thing makes an older HD TV look and feel brand new (why do manufacturers waste time and $ coming up with "smart" features, most of which are horrible, when this box can do more better...) To recap: ATV4 is fast, smart, has plenty of storage, is expandable with the already well-populated app store, games, full-featured remote with Siri, has bluetooth, IR, and is a great easy-to-use viewing experience. To me that is worth the extra $50. No 4K? I don't care- content will take up too much bandwidth anyway. Bummed about Amazon Prime videos? Don't be. Play them on the ATV4 through your IOS device via Airplay until Amazon stops pouting and writes an App for the ATV (and then decides to sell them again. Buy from Best Buy anyway- Amazon doesn't deserve your business with their attitude IMHO)

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Best streaming device

      • Verified Purchaser
      • My Best Buy® Elite Member

      Apple has decided to completely update its "hobby" device. And what an update. I've owned the three generations of Apple TV devices, remembering the good old days when the device had actual hard drive in it, so you could store movies and music. Here's what I like about it: 1. New remote is cool. It takes a bit of a learning curve, but once I got used to it (and fixed the settings for it to medium speed), it worked great. I had read comments that it was hard to input passwords, but I sped through them with the touch pad. Cool. 2. App store is great. I picked up all my favorites, with the bonus that the apps also showed up on my iDevices. Kind of surprising that the App Store for TVOS links to iOS. 3. UI is cool. Very modern. 4. Content has all the usual suspects, except for Amazon Prime and Sling. Which leads me to... 5. AirPlay seems to have gotten a power upgrade. I was streaming Amazon Prime from my iPad, and it was like I was using a native TVOS app. Remote controls AirPlay (except for choosing content). 6. There seems like there are a lot of games in the App store, but I'm not much of gamer, so I wait to see some ratings before I pick up something that might waste a few hours. 7. Siri is kind of cool. But I'm still learning how to use it better. Issues: 1. No 4K. Now, there's a lot of whining about this, but most of us don't have 4K TVs (though I have a 27" connected to my MacBookPro for the retina effect). And there's not a lot of content. I have an impression that Apple might do a firmware upgrade to give us 4K, but they never say anything. 2. No optical sound out. Not sure why they got rid of this, but it may be because of how most people connect everything. I used optical out to plug into my sound system, though HDMI works just as well. 3. Amazon is being a bit of jerk about their content by not having an Amazon Prime app on the Apple TV. But this is a problem which I overcame easily with AirPlay (which I think is only an Apple device thing). 4. No Sling. But I bet that'll change very soon. Apple TV is getting us close to cord-cutting. Very close.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Our First Impressions of the NEW Apple TV

      • My Best Buy® Elite Plus Member

      Today, we received our Apple TV well one of two that we are getting and we wanted to share our initial thoughts – from box to set-up. First thing is first, the box is bigger than the last Apple TV that came out three years ago, also Apple went back to a fully black box like they had for the second gen Apple TV. It has a nice matte black finish and once you open the box you’re presented with the Apple TV and remote at the top of the box. After pulling both of them out, directly under where the remote was you will find the power cable and under where the Apple TV resided you will find the Lightning cable for charging your remote, plus the “Let’s Get Started Guide.” One thing the new Apple TV does not come with is an HDMI cable. So, make sure you have one available or the set-up process is going to stop pretty quickly. The set-up process is is very simple. The only step that slows you down is having to enter your account information for every subscription service you have. You will need the aide of your computer because in order to set-up live streaming for television networks like HBO, NBC, ABC, and USA require you to enter a validation code on that companies website. We did discover pretty early on that some live streaming networks are not available in all areas. For example, when we tried to set-up the ABC app live streaming, we were met with an error message that said the service wasn’t available in our area. The help section on the Apple TV indicates that more service will be added soon. As I was setting it up, I discovered just how responsive and quick the new Apple TV is. Everything – even the App Store is incredibly fast. I downloaded YouTube, Netflix, HBOGO and several other apps to get the Apple TV set-up the way I wanted and the download for those apps took no time at all. While everyone is pretty familiar with how the streaming video apps work, I want to bring up a new type of app for the Apple TV – the game. I did test out Crossy Road while I was setting it up and actually found it to be more enjoyable than on the iPhone. Again, it is very responsive and there was no perceptible lag that I could see. Now, onto the Siri Remote. I’ve got a fair amount of experience with the Amazon TV remote that has a voice assistant built-in, so I was excited to have that function come to the Apple TV. This remote is really much more advanced that I expected it to be. First of all, Siri commands are handled with ease and even though there is a little learning curve you have to get over for really fluid control – tap the button once and then hold it in to speak – it appears that Siri works really well with the new Apple TV. The second really cool feature of the Siri Remote is the Touch Surface. Apple pulled the popular navigation method in from the iPhone and iPad into the Siri Remote. I’ll be honest, until I used it, I really wasn’t sure how I would enjoy it. Now that I’ve used it, I can say that I’m a fan. It is just as responsive to the touch and gestures as the surface of my iPhone and it really makes it interesting to interact with the Apple TV. In my opinion, the Siri Remote really makes the Apple TV feel like an Apple product. You experience using it rather than just changing channels like you do with a regular television. Also, the Siri Remote comes with some added functionality over the old Apple remote like volume control. It’s meant to be a universal remote and can be programmed to power your tv on and off and control its volume. Unfortunately for us, the TV we are using the Apple TV with is not entirely compatible with the universal nature of the Siri Remote. We were able to program the volume – which was incredibly easy – but were not able to program any other functions. Really the only ‘complaint’ I would have about this initial set-up review is that I can tell that the App Store is blissfully light on apps. I mean, there are some very cool apps ready for launch, but not as many as I thought there would be. I know that they will come soon as developers start using this remarkable device more and more. I have really been looking forward to this new Apple TV launch. Like so many other Apple fans, I felt as though the Apple TV was one of the devices that seriously needed a redesign. On my old Apple TV’s loading video in Netflix was painfully slow. So much that I started to shy away from using it. Everything I’ve tried to load on the new Apple TV is so incredibly fast and I’m really looking forward to making it a part of my home entertainment system.

      I would recommend this to a friend

    • Rating: 5 out of 5 stars

      Excellent, if you buy into apple.

      • My Best Buy® Elite Member

      Ignoring apps and the big things Apple has pitched, my primary reason for buying this are two key points. 1. This is the only AppleTV that will play Apple Music. Without having to airplay from another device, that is. 2. It will directly connect to bluetooth headphones. That means you can watch Netflix or whatever else wirelessly with a set of cans that has a greater compatibility to other things than a dedicated home theater set. Wanna watch Jurassic World in silence? Do it. Wanna pause it and listen to some tunes as you do house work, you can. Yeah, "the apps aren't there" because it was released yesterday. Review the hardware today and what third parties offer in 6 months. It's a great product today and will only get better.

      I would recommend this to a friend

    Product images, including color, may differ from actual product appearance.