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Hi MC, The XR8B is a retailer-exclusive version of the standard BRAVIA 8 OLED TV, designed to offer a similar core picture and performance at a potentially more accessible price point. Both share the same OLED panel and powerful XR Processor for incredible deep blacks and stunning 4K clarity. The main differences are that the XR8B typically excludes the bundled Sony Pictures Core movie credit promotion and may not feature the advanced XR Contrast Booster processing, which fine-tunes brightness for peak contrast. It's a fantastic option if you prioritize OLED picture quality and savings over those specific features. Thanks for choosing Sony. Best regards, Eliab
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