A:Answer My preference, I started with standard then changed the following:
Back light 75
Brightness 46
Contrast 49
Color 58
Sharpness 61
Tint 0
Color temp = cool
Black detail = med
active zones on
clear action off
reduce signal noise med
reduce block noise med
game lat off
then go to "Picture Mode Edit" and save color profile
FYI - You can play around with the preset colors, they will have a * when changed. To change it back, goto "Picture Mode Edit" and reset the current color back to default