Customer Ratings & Reviews

Picture is excellent. Controls are extremely easy to understand. Hooking up to my cable system and enabling Apps was very straight forward. Hooking the TV up and starting to watch was almost quicker than getting the box open and TV out of the box. I'm now looking to buy another Insignia Smart Fire TV for the den in my house.

I am happy with color, sound and set up. Easy to use.

So happy with this purchase. Black Friday special and so worth it. I purchased an insignia 16 yrs ago and it still works great. Upgraded for the smart tv wish was 4K but couldn’t beat the Black Friday special. Nice picture exactly what expected. Next upgrade will be 4K but perfect as extra in spare bedroom for video games.

I am very pleased with the TV for the price frankly because it works! I purchased the TV for my son and he loves it. The remote is easy to use and so far no issues. If you are an AV expert you'll think of the TV as total trash due to the color and contrast issues but for the casual user and/or a child this is an excellent buy for a bedroom TV. Let me stress that unless you are seeking a "great" picture this is an excellent set. I am the only one in my household that notices that it is a low end TV. The rest of my household wouldn't know an Oled from a mid level TV. On a side note to drive home the point, we went down a tier with our most recent living room TV and no one noticed that the picture was significantly worse (though technically not bad). When I mentioned that the TV was a lower tier the rest of the family stated they didn't see a difference. So long story short, but this TV if you want to save money unless you have AV snobs they won't notice the difference between this and higher tier TVs assuming you are fine with a fire TV.

Wasn't sure about the fire tv platform. Bought it for a great price and am so happy I did! It is a fantastic tv, great clear pic & really does offer what a much more expensive tv does! Couldn't be happier with my purchase from Best Buy. It truly is my best buy! A great tv at a great price is hard to find!

I absolutely love this tv. It’s the perfect size for my bedroom, picture quality is great sound is great and I love how I have all my accounts on it, this is my backup for when I don’t want to use my projector on my wall.

Amazon recently updated their UI on the Fire TV line and I'm not a fan of it. The ease of use is more difficult and there is a lot going on. I prefer the simplicity of Google TV than Smart Fire TV. But the TV quality overall is good. I bought this tv to place it in a 12X11 size room and it shows a good picture. The stands are sturdy and their is is plenty of HDMI connectors in the back of the TV. The thin bezel makes the tv look even better. The speakers get very loud and the volume isn't low when you're trying to watch a show. I would definitely recommend this to someone who loves the Amazon Fire stick because with this tv it is an all in one smart TV solution. If you buy this tv you do not have to buy an Amazon Firestick, its already incorporated in the TV itself. For the price, I would buy one again just to have something to watch in a kids room or workout room.

I purchased based on the price and because we love smart TVs. It was a great holiday sale price and I bought multiple for our new cabin. TVs have great picture quality and are so simple to use for all streaming services. It made cutting the cord with cable so easy!

TV is easy to use and the overall picture is good. Online ordering was very easy and the pickup with the TV brought straight to our car was very easy and convenient. Overall, this is a great TV for the price as I paid $99 for a 39 inch Smart TV, which I haven't seen a better price anywhere else.

Bought this tv to put in the master bedroom. Has all of the Smart TV options you would expect, just have to get used to a home screen hub when it starts up instead of just automatically going to live tv. Remote is very light and needs a little getting used to, but very good for a non-primary tv.

I picked this tv up for my brother who mostly watches his dvd collection on an old 19 inch tv. It’s perfect for him and with the Smart Tv functions built right in I can set them up to our streaming services and he can more easily figure out how to watch them. Working great, pictures good as well.

With so many options to choose from it was hard deciding on which tv to buy. I’m happy to say I am very pleased with this tv. It has a great picture and sound. I’m also pleased with the price and brand and would recommend it to others.

Great product as always bestbuy products is. I like fire tv in general, but Insegnia tv is perfect match with it. Best resolutions, premium quality, very clear sound, and comes with a very reasonable price. I liked it very much, totally recommend it.

Got this tv on sale for 169.99 as a deal of the day . This was the best deal for a 40" class tv on the market that is smart capable . Must have internet access for initial setup . Controllers don't have numbers on them like previous tv remotes . Now you speak into the remotes .

This is the first TV I've owned and purchased personally and I'm not disappointed at all. In my opinion, it's better than the Roku TV sitting in the living room. Clear picture. Easy to use. AND it's practically jail broken with tons of free apps, movies TV and games! I absolutely love this TV.

insignia is my favorite tv i bought this tv for my mother setting it up this tv show better than my sharp 4k tv.. If you looking for a good cheap tv with built in firestick this tv is for you.

Good bedroom size, Nice picture and Fire TV built in, good sound and built in bluetooth gives the best sound by hooking up your bluetooth speaker or soundbar. Easy to set up, sign in to your Fire TV account and watch what ever you want. Its is only 720p but the picture is great

I have only had the television for a month but so far it has been everything that was promised. Runs smoothly-sound and picture are good. Great price. Delivery was excellent. Good communication from before it was delivered up until and after it was safely delivered to my house.

I got this TV for $99 when BB had it on sale a few months ago and to me it's the best buy I've had all year. Love the built-in Fire TV, the 39" beautiful screen, and everything else about it! Plus, it has built-in Bluetooth so I can pair my wireless Bluetooth earbuds with it.

I like this tv. This is the first Insignia that I have owned as I usually buy Samsung. The color is good, and the sound is certainly acceptable. I use this in my library/office and it is just the right size. Of course the fact that it was on sale for $99 sure didn't hurt.