Customer Ratings & Reviews

TV was a gift for my mom & she loves it. She can watch regular channels & she loves the Roku apps.

great tv for the price and then price drops and BB match the price and refund the diff, you can't get better than that

Fantastic purchase - easy to use and switch back and forth from TV and streaming services. Excellent picture quality, and super lightweight

We bought this for our 6 old son. It was easy to setup and the picture is pretty good for the price. I would recommend this tv for someone.

This was the perfect choice for me. It has an excellent picture and built in Roku. I would highly recommend this, also the price was right.

It was a can't beat deal for a 40 inch smart tv at that price. Roku is built in and for that alone would have been $70. Highly recommended.

I wanted a TV for my bedroom so that I could stream movies, shows, and music without the need for cable or a DVD player. This fit the bill perfectly.

The TV is very nice. Bought a sound bar to go with it but the sound is pretty good on its own.

I have cut the cable cord with this tv it is great for beginners

I bought this TV for my daughter and she loves it. The smart TV allows her to use it without hooking up her laptop. Good picture quality.

This television exceeded my expectations for the price. I loved the picture clarity. No issues thus far.

First time buying ROKU built into the TV, use it now more than I use the Apple TV it replaced. Works well with cable TV box and DVD player as well.

Love this tv and it comes with so many difference features. You'll always have something to watch. The price was great also for a 40".

I bought this for my back patio for mainly watching football. it turns out to be the most watched tv in our home

I absolutely love this t.v., it was a great buy, I have all insignia t.v.'s in my home, the smart one with built in roku is amazing.

The roku TVs are absolutely awesome. I set the boys hdmi for their xbox right on the main screen so no channel surfing

It's a great picture, better than the previous Insignia I had that I moved downstairs. The Roku has some great stuff on it for free.

It's an awesome buy. Me and my family love it. We like Netflix and YouTube so we are able to watch our favorite shows besides cable

Really good tv had it for about 2 years now and it's still going strong! Looking to upgrade though but great prices from insignia!

Love this tv. Has great sound. Enjoy the apps feature.This was an upgrade for me from a 32inch to 40inch. Easy to ensemble and connect to WiFi.