Customer Ratings & Reviews

This is an awesome and amazing TV for the little ones. Great picture, great price, and the Roku feature really makes this the value of the Century, as it provides you with all of the current children stations over the internet. My children simply love this TV for wind down time. We are a high energy,play allot family, and this is the perfect aid to get them calm. Disney, PBS Kids, Nickelodeon,and Disney JR apps, and a sleep timer!!! Nuff said.

I was reluctant to buy this TV because it's not a SAMSUNG, however the last T.V. I bought was a Sharp Aquios Quatron and it's less than 15 months old with a line through the middle. Sharp told me to get bent on a $1600 TV. This Insignia is awesome picture and built in ROKU makes it even better. Speakers are great and picture isn't bad at all! Awesome!

Best thing about this TV is that it comes with Roku inbuilt. The picture quality is pretty good compared to costly TV Brands and often comparable to them. This additionally saves your Streaming device cost with the Built in Roku with access to thousands of App including the Time Warner app for Live tv (for subscribers). I love this Tv and recommend to those looking for Value for money with still wanting a good quality product.

My new Insignia™ - 40 Class - Smart - HDTV Roku TV is a wonderful replacement for my old TV. The built in Roku is such a nice bonus. It allowed me to just plug it in and sign in with my internet service and watch great programs, news and movies without using cable or satellite dish. Wish I'd purchased it sooner - great price and service at Best Buy!

The best picture 440 inch TV in its class the remote is economically correct every buttons were supposed to be. Theirs is a wonderful flow to how everything works and I love the options you have for all the different apps and movie channel I will never stray from this brand it's wonderful for the money probably buy another one for the bedroom soon

Its my 2nd day of use and so far have not seen problems I read before buying. I like the sleek design especially the hinges and the thinness. I will update more in future about the performance, so far its fast and its processing speed is kind of what I expected. I used my student discount coupon of $150, and it was on sale, so basically I saved $250. Pricewise, I think this is the best deal one could get.

Got a great sale price on this TV for the size. Even though it's not a well known brand name, the picture is very clear, and worth the price. Only frustrating thing is when it's turned on it starts up at the menu screen, so you need the TV remote to switch to the cable box, then use the cable remote. Love the shut off timer but wish you could enter the increment of when you want the tv to shut off if it's not in half hour intervals.

Put off buying a smart TV because I honestly didn't feel the need because prices were usually so much higher for a smart vs dumb.. After all, I had Chromecast so figured I was good to go. This was on sale for only about $20 more than the plain TV, so took the plunge.. It's awesome!! Took less than 10 minutes to set up and that included getting it to work with our DirecTV remote. Well worth the venture.

My wife and I were looking for a mid-size LCD TV that works with both our cable and Internet. Having the built-in Roku was a plus with all the choices for streaming video movies and sports channels. We are using it with our cable box now and have started some Internet streaming. The LCD display has very vivid color and the features and options are easy to select with the remote control. Highly recommended!

At first I was a little hesitant about purchasing this item because I was not familiar with the brand, but after I got home and got it set up I find that it is one of the best electronic investments I've made in a while. I am pleased. Easy set up and for such a great price! Thinking of buying another one for the game room.

I moved into a condominium that had cable provided and it was horrible. I was in Best Buy looking for an iPhone and happened upon this Roku 40 inch flatscreen. Having purchased Best Buy in house brands in the past and being totally satisfied, I decided to get this Tv a try. I could not be more pleased with the quality of the picture and sound and would highly recommend this to anyone in the market .

The TV itself is great. Only one knock on it that I have is the inability to just switch inputs. You actually go to the menu to switch inputs. No audio put other than the headphones jack and optical audio so I couldn't just set it up the way I did my vizio to the sound bar. But a cable doesn't cost much so hardly a big enough knock to make it a bad tv decision. Picture is amazing and in all I'm pleased with the television

We love this TV and have not had a single issue with it. We had actually purchased another brand but within 2 days returned it and purchased this one. Picture and sound quality are great and vivid colors with Hd. We are likely replacing another TV for another insignia around the holidays. Need a larger one in the bedroom. That will be our 3rd one. Can't beat the quality for the price.

The only thing is when you turn it off it takes a while for it to completely shut down, not recommended for bedroom because of that.

I bought this TV for my den. It's the perfect size for a 10×10 room. The picture & sound quality is amazing. It was very easy to set the TV up & integrate my Roku channels from my other TVs over WiFi. The price for the TV was very competitive; add in free shipping & this purchase was a win-win all the way around!9

This is the purchase of a really good product. It was a good purchase, and it's really a very good Smart TV. One of the things I enjoy is the built in netflix. I would recommend it to everyone, and I'm hoping and looking forward to having a very good experience with it. I will tell it to all my friends so they can try to get one.

I purchased this TV because it was a great price and the Roku interface. This TV was purchased for my 65 year old mother and it is very easy for her to use. She is not very technology savvy. So, being able to use a smart TV was a concern. She had no issues and loves her TV. When I have used the TV, I would say the picture quality is right there with my LG TV. It is a great buy.

I bought this television during a sale last year, and it has definitely held up quality-wise. The picture is clear, the wifi works very well, and the Roku integration is a great experience. The audio quality is also superior, I usually leave it on 20/100 and I can hear it clearly. I would definitely recommend this television to others if you are interested in Roku.

OMG, this was such a great price as a "DEAL OF THE DAY"! If you have not signed up for alerts on your phone, do it! This was a great TV for an amazing price. 1080P and Roku built in! Cant get better than this! TV has an awesome quality picture.

I bought this to replace a tv. Good price and good features. The picture is ok.