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Customer Ratings & Reviews

Your price for this item is $179.99
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Customer reviews

Rating 4.6 out of 5 stars with 125 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are delighted by the good picture quality of the 40" Class Select Series Full HD LED Smart RokuTV (2025). They also appreciate how easy it is to use, and the simple setup process. Overall, customers seem to have a positive experience with this TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 1 Showing 1-20 of 125 reviews
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    My 2nd purchase of a Roku tv…

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My hubbys old LG gave up finally and i gave him the Roku tv i had in the guest bedroom. So i went shopping for another Roku tv because the guest bedroom one has been great! Super lightweight, anyone can carry this (I'm 71)..super easy to set up! Great picture, sound…I'm very happy.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku 40’in Bluetooth TV rocks!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. It is so awesome and I can use my headphones because I do have a remain and it doesn’t bother them with the noise late at night. The picture is great. It’s just an all-around good size and awesome TV. I love Best Buy!!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I share my opinion about my recent purchase. I am very happy. It has high image quality, the perfect size, and spectacular audio.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GymTv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox easy to set up and works amazing!! The picture is perfect! It is used in our gym and we love it

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up. Perfect in bedroom. Sound is great, picture is great, easy to use remote. Love the ROKU format. I have no complaints. Bought a second one and considering a third

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great bargain T

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had one of these TVs for years. Needed to replace. It is a great smart TV and perfect for our needs

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    So easy!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv was so easy to put together and hang up on our bedroom wall!! Works perfectly

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    A satisfying TV.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been having problems with my Firestick. And i really wanted to rely less on Amazon. So I thought I'd give Roku a try. I also needed a new TV, so this seemed like a logical purchase. It's been great! It's easy to set up, and the picture is excellent. The picture is bright and sharp. And when turned towards the Livingroom, (about a 25 foot distance). I have it mounted on our kitchen wall so that it can tilt and swing in any direction. It's very light, considering it's size, and I have no fears that it's too heavy for the wall mount

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Picture at a great value!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased this TV, and I’m absolutely thrilled with it! The picture quality is stunning — crisp, vibrant colors and deep contrast that make movies and shows look incredible. Setup was a breeze, and the sleek design fits beautifully in my bedroom. Overall, this TV offers premium performance at a great value. Highly recommended for anyone looking to upgrade their home entertainment experience!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku - 40" Class Select Series Full HD LED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I couldn’t be happier with my purchase of the Roku 40" TV. The picture quality is crisp, colors are vibrant, and the 1080p resolution is more than enough for the size—it looks fantastic whether I'm streaming movies, watching live sports, or just catching up on shows. The built-in Roku platform is a game-changer. It’s incredibly intuitive and fast, with easy access to all the major streaming services—Netflix, Hulu, Prime Video, Disney+, and more. I didn’t even need to hook up a separate streaming device. Setup was a breeze; I had it connected to Wi-Fi and streaming in minutes. Sound quality is surprisingly good for a TV in this price range—clear and loud enough for a medium-sized room without needing a soundbar. But there’s also Bluetooth and audio output if you want to upgrade. For the price, this TV is an absolute steal. If you're looking for a reliable, smart, and user-friendly television with excellent performance, this Roku 40" delivers on all fronts. Highly recommend!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love ease of use.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love ease of use on Roku TV's. Second Roku TV happy with quality. Good picture and decent sound for price. Have Roku sticks on most of our other TV's.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roku Tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv for the price . Easy to set up ! 40” is a great size for our studio room.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Easy peasy setup

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy to set up. Love everything about it! Great picture, sound and quality!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    BUY A ROKU! YOU WILL BE HAPPY YOU DID!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I could not be happier with my purchase of this ROKU TV. It was so easy to set up. The most user friendly customer oriented set up process ever. From now on I will be buying ROKU TV's. The ease of adding apps to this TV is beyond comparison. They have a huge selection of apps and you can add them to your TV various ways. ROKU makes it easy and that is how it should be. THANK YOU ROKU (Thanks to the cashier from BB that recommended I try ROKU)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    A Solid, No-Frills 40" TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This 40-inch TV gets the job done. The picture quality is decent—clear enough for casual viewing, though not especially vibrant or sharp compared to higher-end models. Sound is acceptable out of the box, but I’d recommend a soundbar if you're picky about audio. Setup was straightforward, and the remote is easy to use. Streaming apps work fine, though the interface can lag occasionally. If you're looking for a basic, functional TV for a bedroom, guest room, or small living space, this one fits the bill. Nothing flashy, but it does what it's supposed to—and sometimes that's all you need.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    My ROKU

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased 3 Roku’s at once that’s how much I love them. Everything about them is user friendly and the picture, sound are amazing. Very cost friendly!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up, instantly connected to wifi and downloaded every app i use. great product

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is thin and light with a good picture. Built in Roku is convenient. Good value.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Roku TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product, easy to mount, updated software quickly, and has worked great in our office lobby.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    40” Roku TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted a smallish TV for my home office and I am a long-time Roku user. This Roku TV is a superior quality product at a very reasonable price. Its the first piece of home A/V that i jave bought in a long time that wasnt Sony or Onkyo, and I am absolutely thrilled with it.

    I would recommend this to a friend
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