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Customer Ratings & Reviews

Your price for this item is $179.99
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The comparable value price is $199.99

Customer reviews

Rating 4.6 out of 5 stars with 125 reviews

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Rating by feature

  • Picture Quality

    Rating 4.7 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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92%would recommend to a friend

Customers are saying

Customers are delighted by the good picture quality of the 40" Class Select Series Full HD LED Smart RokuTV (2025). They also appreciate how easy it is to use, and the simple setup process. Overall, customers seem to have a positive experience with this TV.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 125 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the price, quality and the picture is beautiful.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed a new tv and didn't want to spend alot of money and we got a great little tv.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Fast and easy setup

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV was super easy to assemble and set up. I used Best Buy in-store pickup, and it was a super easy and fast process. I was able to put in the order, pickup the TV, put it together, get all my channels set up, and start using it all within a couple hours.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Roku 40" TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality at a fair price. Nice size. QQQQQQQQQQQQQ

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    PJP

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for a spare room. Sound And picture are great!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Good colors

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the colors and resolution . And it’s lightweight

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV- Easy to use, god value & excellent pic.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV- Easy to use, god value & excellent picture. Roku TV’s are nice and easy to operate and it’s nice that Roku is integrated into the TV set.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    ROKU 40”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price, great product and outstanding customer service!!! TV is not bulky, it’s not heavy, it’s just enough for one person to handle. Great buy! Thank you Best Buy!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku 40" Tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We upsized our TV for our spare room. The purchasing process and the TV are both great. Highly recommend.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best service!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service! Great assistance.I am more than thankful, for the advice that help m select the t.v . I am currently enjoying.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    40”tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I called, bought the TV with a customer service agent and the tv was waiting for me to pick up as soon as I walked in the Best Buy in Auburn, Alabama. Very smooth and easy and very respectful people helping me on the phone and in the store.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For a kid's room. The television works as expected.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Roku 40 inch bestbuy sales deal

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great 40 TV has a lot of channels & movies, I like the convient voice command remote. Everything was easy to setup. I would recommend this TV, for the family.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Reliable, Fast Software!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Reliable TV, used for business broadcasting. Would buy again.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Retired TV Viewer.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, very good sound, but it ends there. At this stage of electronics the picture should not stutter, it should not stop and 20 seconds later start up, it should just stop and have to reload roku to home and start again. The speech and and video (movie) should be in sync. Very disappointed in the tv. Had to return the first as it had a large grey football sized area in the middle of the screen. Going to return this also and get a regular tv. The roku sticks are much more dependable than the Roku TV.

    No, I would not recommend this to a friend
    • Brand response from Roku Team
      Posted .

      Hello! Thank you for supporting our Roku products. it is advisable to consider the Wi-Fi connection as a potential cause. To resolve this, we recommend unplugging your Wi-Fi router for a minimum of 60 seconds. In addition, perform a system restart on your Roku device by navigating to Home>Settings>System>System Restart. Further insights on enhancing your Wi-Fi connection can be found at https://support.roku.com/article/213122277#section-1. If you encounter any issues, feel free to contact us at http://support.roku.com/contactus. Your feedback is incredibly important to us and plays a crucial role in shaping our products and services.
      Happy Streaming!
      Elmer, Roku Customer Advocate roku

  • Rated 5 out of 5 stars

    Roku tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. We love that it has all the apps and if you lose the remote you can just buy another Roku remote!!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Excellent TV for the price.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is excellent. It loads up faster than any other TV in my house, and setup was incredibly simple.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good value tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors can be improved as well as its resolution, but it’s a good product for the low price

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good for the price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good product for the price! Has most of the features of much more expensive brands.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for the room. Love the clarity of the picture and all the options.

    I would recommend this to a friend