Customer Ratings & Reviews

The colors and brightness are fantastic. Very happy with the TV. The only negatives are the remote and the on-screen menus. In their attempt to keep the remote simple, without a lot of buttons, they have made it a poor user experience. The remote and the on-screen menus are not at all user friendly. And, of course, there's no user manual included. The TV sound is OK; I use the digital optical output to run it through my Bose surround sound which is vastly better.

OMG I just love the Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The colors are so vivid bright colorful and realistic. I feel like I’m at the movies when watching my tv. It was an early birthday gift to me. Probably the best birthday gift I received. And, I like the ideal that Best buy offered for sixty day price match which I used after my purchase. The sales person was awesome he shown me the various tv. He was patient and help me in selecting the tv. Also, why I choose Best Buy is that they make it easier to delivery and set up the tv in your house. The installers were great in setting up the tv. They installed the bracket that holds the tv and set up the tv. I felt they were knowledgeable and knew what they were doing. I highly recommend purchasing your tv there. My cat Lotus enjoys the tv too. I had to watch her she wanted to leap on the tv to get to the squirrel that’s how realistic the pictures are.

This is an amazing tv. I upgraded from a 55" to this Samsung 77" and I didn't realize how bad my tv was. The colors on this thing are vivid. The whites are almost blinding, and the blacks are truly black. There wasn't any motion blur during a couple baseball and football games. I've played several PS5 games on it, and the games look amazing. The sale price for the tv made it an even better purchase.

This tv is great. Clarity and refresh rate are superb. We get all morning sun directly on the tv and the antireflection tech on this tv works great.

Had a difficult time deciding on this TV, or the LG C5, obviously chose the S90F, and I am more than happy with it. Some will say it doesn't have Dolby Vision, which it doesn't, but I am fine with that. Coming from a Sony 65" A80J which had a fantastic picture, this Samsung 77" crushes it. The remote and the home page take some time getting use to, but once your familiar, it is a breeze. Haven't had time to put the Govee lights on, or hide the wires yet.

I purchased the Samsung S90F TV, had it mounted to the wall and setup by the installers. The TV was delivered on time. The wall mount installation went easier than I thought it would. One of the installers set up the TV extremely fast. The result is: 1) the size 77 inch is perfect for my 16’x18’ room. 2) I watch TV shows ie movies, game shows, comedy. 3) the picture goes from dark to light sometimes and is irritating. I still have some digitizing. It seems like they could have done a better job setting the TV up for my use. There are so many adjustments I don’t want to touch as. You change one thing it may affect something else! The installers seem to be in a hurry. I paid for the service. I thought I might get use to the settings but it’s not happening! Also, I still have glare on the screen. 4) They never show us where the serial number was which you need to register with Samsung. However, Best Buy said they handle all service and upgrades and don’t need to register with Samsung. I found the serial number on the back and did register with Samsung. I gave it a 4 stars because I am not sure if this is better or worse than the competition!

Just got the Samsung 77" S90F OLED and wow! The picture is insanely sharp with deep blacks, rich colors, and no glare, even in daylight. Movies feel like the theater and games are super smooth with zero lag. The smart features are fast and easy, and the AI upscaling makes everything look better. Hands down the best TV I’ve ever owned!

I bought it for the high refresh rate and the darker blacks. I game on it along with movies. Its a great tv. Definitely a 2 person to move it and hang it. Only thing i dont like is the main/home application screen. Its a lot of unneeded things but thats Samsung software. I dont know about the sound. Have a sound bar too.

Great picture! Easy user interface for adjusting picture and connecting devices. Claims it enhances the picture of old television shows and movies and it actually does. Watched a movie made in 1965 the other night (one I’ve seen several times through the years on other TVs) and the picture just blew me away! Much better than I expected! Also, the anti-reflective screen works really well. I have a lot of large windows and have always see reflections of things outside on my screen, but not anymore.

Great price! I bought this tv during Black Friday sale. Amazing tv, love the brightness and it’s very clear. I would definitely recommend it.

Great TV with slim and sleek design. 8K and 4K content is bright and holds up true picture. Auto adjustment of brightness during day ensures picture consistency.

Got to upgrade my old Samsung and wow what a difference!!! It’s fast, works with the smart things app and zero glare in the living room!

I am in love with this tv. It puts my old QLED edge lit to shame. This is my forever tv. It is super bright and the blacks are so inky.

Picture quality is outstanding. Sound could maybe be enhanced with a sound bar, but for price and picture quality it's worth it.

VERY large, bright screen. Still getting used to the feeling of being at a movie theatre in my home.

Truly excellent picture. Out of the box, the picture is brighter and more contrast than we like when you find the controls you can adjust it any way you want. The very small bezel around the screen seems to disappear when you're watching so the experience is truly cinematic. Paired with the matching ultra thin sound bar and subwoofer it really feels like a theatre experience.

The OLED panel on this tv is fantastic. I went with the 77” QD panel as the 83” still uses the older panels. Bigger is not always better but the size of this tv and picture quailty is really what I looking for. Definitely an upgrade over my last flagship Samsung QLED I previously owned. Highly recommend!

Awesome picture! Great sound without a sound bar. If you can afford it OLED is the way to go.

The term you get what you pay for definitely applies when you're buying TVs. You may find a great deal on last year's models, but if I'm making a purchase like this, it's going to be what's most recent because of the processor speed and things you need to look at. The Samsung OLED seems to have a lot of free channels to start with when streaming. The picture quality is very defined and when the streaming is 4K or even higher, it gives you a 3d effect. The AI features and menu navigation are streamlined making it easy for a non-tech to operate. I'm using the cheapest Wi-Fi internet with 5G available and there is no buffering and immediate channel change in streaming with no buffering. Overall a nice TV for the money.

I originally got a Sony Bravia 5 and returned it for this TV and I’m so happy I did! It is super clear and fast.