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Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra smooth action for crisp visuals at blazing fast speeds whether you're streaming or gaming.
Q: Does the Samsung TV have built-in speakers?
A: Yes, the Samsung TV has built-in speakers.
Q: Does this Samsung TV support HDR?
A: Yes, this TV supports HDR10+.
Q: What type of display does this Samsung TV use?
A: This Samsung TV uses an OLED display.
Q: What is the refresh rate of this Samsung TV?
A: The refresh rate of this Samsung TV is 120Hz.
Q: How many HDMI inputs does this Samsung TV have?
A: This Samsung TV has a total of 4 HDMI inputs.
Q: What smart platform does this Samsung TV use?
A: This Samsung TV uses the Tizen smart platform.
Q: What is the processor used in this Samsung TV?
A: This Samsung TV uses the NQ4 AI Gen3 Processor.
Q: What are the wall mount requirements?
A: The 77" S90F can utilize any type of universal wall mount that supports a VESA pattern of 400mm x 300mm. ~ Samsung Specialist

Our fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra smooth action for crisp visuals at blazing fast speeds whether you're streaming or gaming.

Access live over-the-air channels and streaming with this 40-inch TV—and control it all with your voice. Ask Alexa to launch apps, search for titles and more. A full HD experience in 1080p provides crystal clear images. Plus, DTS Virtual-X speaker technology delivers life-like sound from your TV. You won’t miss a second with the Insignia 40” Class F40 Series LED Full HD Smart Fire TV.

Endlessly stream your favorite content in stunning clarity with a smart processor that upscales movies and shows regardless of source resolution. With dazzling, boosted color plus deep blacks & vibrant brights, previously hidden details are revealed in the brightest and darkest of scenes. Kick back, relax and see your favorite content in a whole new light.

This premium Samsung AI TV features dramatic detail, reduced glare, and our most powerful brightness. Smooth motion, depth and 4K processing make for a non-stop, breathtaking picture.
| Pros for Samsung - 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025) | |||
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Customers are pleased with the exceptional picture quality of the 77” Class S90F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025). The TV's brightness effectively reduces glare, while the OLED technology delivers vivid colors. Additionally, users appreciate the AI upscaling feature, which enhances the visual quality of various content.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
This 77” Samsung S90F OLED is a beast! The 4K picture pops with vibrant colors and inky blacks, making movies feel like you’re in the scene. Samsung Vision AI upscales old shows to near-4K glory, and the Tizen OS is snappy, though app navigation can be a bit quirky. HDMI sync with my soundbar was seamless, and the slim design looks slick on my wall. Geek Squad’s install was a bonus! Only gripe? The remote’s voice commands are hit-or-miss. A dazzling TV that’s almost too good for my Netflix binges.
Posted by Voken1
Easily mounted providing outstanding color and picture quality. Vibrant colors and superior blacks. Sound optimization features work well with on board tv speakers. Anti-glare screen is awesome! Highly recommended
Posted by JamesG
I bought a 65 inch g5 OLED, and while I was happy with the picture, the Dolby vision performance was dim and disappointing. I also realized that most content didn't take advantage of it high nits capability. It also had some Black crush and colors did not shine as bright as QD OLED. I decided to go to the mini LED route and went with the QM9K -a 6000nits beast. The picture was amazing but the highly reflective screen it felt like I was looking into a mirror and the viewing angle was poor in that I would sit on the edge of my couch and see a picture degradation on the far side of the screen. Having owned an S90D, I was happy with that but I wasn't kidding on his daytime performing but I went ahead and decide to pick up the s90f. To my shopping surprise, best 90 f was a much bigger upgrade from the s90d that I anticipated. Daytime performance was significantly better, with no more faded blacks and HDR impact was much improved, rivaling my G5 in dim lighting condition. The colors were the best, OLED advantages over mini led were clear, and I was quite shocked how good and bright it was. The S90F is the best performer in 2025 hands down. There isn't one thing I'm letdown by. It's a stunner, and at its price,.it can't be beat.
Posted by sean