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Customer Ratings & Reviews

Your price for this item is $1,099.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 585 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 585 reviews
  • Rated 4 out of 5 stars

    Sony the Best.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Supercool for bedroom setup. It really proportions to the ambience of my bedroom.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's perfect, Justinloveapple! We're glad that you are happy with your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Rated 1 out of 5 stars

    Huge disappointment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely disappointed. Tv worked great for about one week. Then I got green boxes along the bottom of the screen. The TV itself is nice, mine was not. But I would recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Keen9, While we appreciate that you'll recommend this TV, we are sad that your TV has picture/screen issues. This is not what we've wanted you to experience. We'd like to help you resolve your concern. Have you already tried adjusting the picture settings of the TV in the Settings menu? If yes and still that issue persist, kindly reset your TV to its default settings. Below are the steps you can follow to perform the procedure : https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00159487.

      And as a general recommendation and to ensure that you are getting the most out of your TV, we recommend updating its firmware to the latest version. The software includes key features, applications, bug fixes, and feature improvements. For more information, please visit the link below:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/downloads

      If the issue persists or you need more information/technical assistance, please email us at [email protected] with the following details so we can best assist you.

      Name:
      Sony.com Username:
      Model and Serial Number:
      Issue:
      Telephone Number:

      I hope this helps and thank you for choosing Sony.

      Sincerely,

      -Craig
      Sony Social Support Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV perfect size for a monitor and gaming

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this as a secondary display, open box perfect condition, don’t even think they fully unboxed it. Had been looking for a new monitor but figured I could use this for the built-in smart features, gaming, and a secondary TV for sports. Works great as a monitor, resized the output to fill 40” of the display and the OLED makes the empty border blend in like a bezel. The smart features are top notch, gaming specs for PC and PS5 are great, and the brightness of the panel is above my main TV from LG G1 OLED. Also got the movies perks as a bonus and it was around $600 off when I got it around Black Friday 2022 so great value. Wouldnt pay over $1000 but if you can get it on sale it’s great for a smaller TV. If its your main I’d step up in the same price-range to a 65” or larger if space is available. Perfect small space or secondary TV though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Matthew,
      Thank you for the 5-star rating! We're glad to hear we were able to give you a good match for your viewing and gaming needs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My second master series

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My second master series Sony Bravia. Originally purchased a 2022 A90J 65”, and was so happy, had to add a second one for the game room. Excellent and rated best over all tv on YouTube HDTV test. This successor to the a90j, is even better in quality. The construction of the body of the tv seems a bit cheaper compared to the previous models but all of it is hidden on the rear. The base and controller are beautiful in quality. I miss the YouTube button in the remote. It was removed to add Bravia core, which I do not use. Overall the best picture I have ever seen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Digimx, thank you so much for the five-star rating! We are delighted to learn that you are enjoying your A90K TV. Its exceptional picture quality will enhance your entertainment experience, especially in your gaming room. We also appreciate your suggestion regarding bringing back the YouTube button on the remote and will certainly take it into consideration. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Probably the best 48 inch set out there

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not surprisingly, the TV is superb in every way. I'll let others confirm the picture quality...it lacks nothing. Rather, I'll refer to some other points that were important. I didn't want to have to get a new soundbar right away, and as expected, the built-in speakers provide fairly loud, low-distortion sound with reasonable bass. For an apartment environment, this is good enough that no sound bar is needed, IMO. Please note I used a Best Buy wall mount that holds the TV very close to the wall, which helps overall bass response. I've purchased most the brands, but the Bravia's are my favorite (this is #2). Many people will say they don't really see the differences between this-and-that 4K TV, and I certainly understand that TVs and technology are not everyone's passion. But, I certainly can see and appreciate the OLED-blacks, the even backlighting, and the lack of glare, compared to other sets. OLED color gamut and saturation can be almost too intense sometimes, but this Bravia XR is just about perfect. In honestly, for this price point of a 48", one might expert a nearly perfect TV. But, Sony gets it done. Sony also makes remotes the way I like: backlit, with a 'raise-to-illuminate' feature. This 48" A90K does not have the full-size remote that came with my 55" Bravia, missing the number buttons, and a few others. On the other hand, it's quite a bit smaller in size, and still has the essentials. Fortunately, the remotes are available online for those who might want to upgrade. I wish there were such a thing as a 51 or 52" TV. The 48" is just a teeny, weeny too small, but a 55" was definitely too big. I opted for slightly smaller, as a 48" at a given distance will appear sharper than a 55". I'd certainly purchase it all over again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnW, we're glad you are enjoying your new TV. We understand your feedback regarding the size of this BRAVIA A90K. Unfortunately, this TV model only comes in 42 inches and 48 inches. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, great size 48 inch, not bad. Good remote, great tv stand, great colors. The edge screen looks good, wish was over the plastics a lair of metal. I wish the buttons on the remote would be replaceable in the future. Because the colors on the rubber plastics will fade. Wish there were a ruber packet on back of tv to put the remote control back there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating,Rogers! We're glad that you are happy with your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you very much for your purchase and for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My favorite TV ever!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my TV, by far the best one I have ever owned! The colors and the skin tones are so lifelike I feel like I am actually “there.” I appreciate the lack of over sharpening I have experienced in the past with other brands This screen is so easy on my eyes and a joy to watch. This TV is a movie lovers delight! The speakers are remarkably full and rich for a small flat screen TV as well. Happy camper here:) Thank you Sony for creating such a wonderful, high quality TV for folks like myself who live in a small space.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for your wonderful and heartfelt review of the XR-48A90K, JaneR! We couldn't be happier to hear that it's by far the best TV you've ever owned.

      It brings us great joy to know that you're experiencing such lifelike colors and skin tones that you feel "actually there." We also feel privileged to know that you appreciate the lack of oversharpening, which makes the screen so easy on your eyes and a delight to watch. We are also pleased that you're enjoying the remarkably full and rich sound from the speakers, especially in a small space.

      Your feedback confirms that we've succeeded in creating a high-quality TV that is a true "movie lover's delight." Thank you again for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Picture champs

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv with no ending to its great picture. The blacks are the inky black and the colors are right on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Btheifer,

      Thank you for the fantastic 5-star review! We're very glad to hear you're enjoying the Sony - A90K TV. It's wonderful to hear that you love the picture quality, especially the deep, inky blacks and accurate colors. We designed this TV to deliver an exceptional viewing experience, and your feedback confirms we've achieved that. We appreciate your support and hope you continue to be impressed!

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy setup

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I live in a smallish condominium and this 48" Sony is just right for my living room. It's a replacement for a Samsung that died after many years. Setup wasn't complicated though it would have been nice to have actual verbiage accompany the illustrations that show how to attach the stand. Having an extra set of hands will be helpful. The picture is great; sound is on-par with a flat-screen TV so I also purchased a Sony HT-S400 sound bar. The remote control that comes with the TV is extremely basic and you'll probably want to also purchase the Insignia-branded universal remote device made specifically for Sony TVs. You can enable Google TV (with Google Assistant) which sort of takes over the set. If you want to use the supplied apps (like Netflix) you'll need to enable it; otherwise, you might want to keep it shut off. All in all, very happy with the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, OldMainframeGuy! We appreciate the positive feedback and we're glad that you are enjoying your new Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome Sony OLED

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Totally love my Sony OLED tv. Have never seen such awesome colors and clear pictures.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VickiK,

      Thanks for the wonderful 5stars! We're truly heartened to hear you're totally loving your BRAVIA A90K OLED TV's incredible colors and clear picture—it is exactly what makes OLED technology so special!

      Thanks so much for sharing your great and for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very Happy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've ever had. The picture quality is absolutely perfect. This TV sound is so good, you will not need a separate sound bar. I'm very happy with my new Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bobby007!
      Thank you so much for sharing your feedback with us! We are really happy to hear that your XR-48A90K is making such a positive impact.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv works well .Picture is good. I am glad I bouht it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi David,

      Thanks for your review of the A90K.

      We're so glad to hear that you are happy with your purchase and the TV works well for you. It's wonderful to know you are enjoying the good picture quality.

      Thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is still the Best!

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After doing my research on the diferrent options available for a TV in this size range, I decided on the Bravia XR A90K. I was replacing a 9 year old 50 inch Bravia whose Android OS had started rebooting increasingly at random. I wanted to try an OLED and though an LG was on sale for half the price of the Bravia, I’m just a Sony fanboy at heart. Paired it with an Apple TV 4K, that I purchased at the same time. I could not be any happier with my decision. With just a few tweaks on both of the items, think Picture:Custom, Color Space:DCI on the Sony and Content Match: Frame Rate and Dynamic Range on the Apple TV and bam PERFECT PICTURE! Calibrated the picture with my iPhone and no correction was needed. I will say that if this is your first OLED TV there will be a bit of an adjustment period. But once you get used to the infinite contrast and lack of artificial brightness you will be hooked. Sony and Apple are an unbeatable pair!!! Bravo!…or should I say BRAVIA!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasC, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Bonus Points

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this for my mother-in law, and she loves it!! Bonus points for me! Her vision is fading but the colors on the screen are very vibrant and make it easier her to watch!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DouglasT,

      We are delighted to hear that your mother-in-law is enjoying the XR48A90K TV, and extra kudos to you for choosing a product that enhances her viewing experience! The XR48A90K is designed to deliver exceptional picture quality, with vibrant colors and high contrast. This is especially beneficial for viewers with fading vision, as it makes details more distinguishable and enhances the overall viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Deep blacks, amazing color. Really nice for whatever you're watching.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BDOG!
      Thank you for your feedback! It brings us great joy to hear that you're appreciating the A90K.
      With its deep blacks and stunning colors, this TV truly enhances every viewing experience, making it perfect for movies, sports or your favorite shows.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv but Wifi can be an issue

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I been having this tv for 3 years and it’s probably the best tv i ever laid my eyes on. To watch regukar tv, movies and ps5 gaming its really too notch. Only problem is it will disconnect from the wifi time to time and it wont want to reconect unless hou unolug the tv which can be very annoying. Every 3-4 months it just wint connect to the wifi and aometimes just a reset does the trick but when it doesent I have to unplug the tv for 60 seconds and it works. Other than that its a superb tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KingZerps, thanks so much for taking the time to share your 5-star review of your BRAVIA A90K! It brings us great satisfaction to hear that after three years, it's still the "best TV you've ever laid your eyes on" for regular TV, movies, and PS5 gaming.

      We're sorry to hear about the Wi-Fi disconnection issue you've been experiencing. That definitely sounds frustrating, and we understand how annoying it can be to unplug the TV to resolve it. While you've found a workaround, we'd like to help you explore a more permanent solutions. You may check the article ''Troubleshooting network issues'' [https://www.sony.com/electronics/support/articles/00151038?utm_source=glean] or reaching out to our Sony Support Team for assistance at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks again for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    A90k great tv some minor missing features

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded to A90k from the last model. The picture quality is a minor upgrade and not worth it alone. I needed this exact size tv for fitmint purposes and the old tv will be used elsewhere so the purchase was worth it. Pros- Great TV, fast response, works flawlessly with AV accesories, very decent speakers, Bravia Core streaming provides the best picture and sound delivery, refresh rate and gaming features. Cons- Menu system was better on the last model, USB power feature is not selectable and is always on, OLED does not allow for as many picture settings, No physical power or menu buttons on the tv, If the tv locks up you have to unplug it to reset this sucks for me as the tv is in a custome ent cntr and acces to the power is difficult. I feel my cons and rating are very high level and I would not hesitate to suggest this tv to anyone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianE,

      Thanks for sharing your review and experience with the A90K. We're glad that you like the responsiveness, sound, and picture quality of the TV. Your feedback about the user-interface, USB port, picture settings, and physical buttons is greatly appreciated. For optimum performance, make sure to install the latest software version of the TV. Aside from performing a power reset, resetting the TV to factory settings may help if it's not working properly. For more information, please refer to these links:

      https://www.sony.com/electronics/support/articles/00028577
      https://www.sony.com/electronics/support/articles/00159487

      Hope this helps. In case you need further assistance, please email the below information to [email protected].

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY GRAND CHAMPION COLOR TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I now am totally convinced that SONY is the finest TV AVAILABLE. I tried 2 other brands, Samsung and another. The picture on my new SONY is so much more superior and awesome than Samsung. No comparison truthfully. Also getting Google TV is already installed. Both Samsungs made it almost impossible to get and use Google TV. The options of so many free sites are endless on my Sony. I currently own 2 Sony’s and never to try another brand. NEVET‼️ The sale price I purchased my new Sony with, was unbelievable. What a pleasant experience and pleasure to experience this model Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bubba, we are so happy to hear about the great experience you've had with our Sony TVs. The Sony Bravia A90K is a perfect choice for those who love a natural and very realistic picture quality! And with the integration of Google TV, this master piece organizes your content all in one place. We really thank you a lot for your loyalty, and we wish you wonderful moments enjoying the great performance and excellent quality of our products. Thanks for choosing Sony, regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy Peasy set up

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    GREAT PICTURE. This Sony Bravia was so easy to set up by yourself. This is our first smart TV and it and was simple to follow the directions It gave. It had to fit in existing cabinet and it did with 1/2" to spare . Perfect for us.

    I would recommend this to a friend
  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Wonderful contrast

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've traditionally hopped from cheap TV to cheap TV but recently decided to buy a more top of the line one. OLED is honestly amazing. Some gradients fading to black make it look like half of the TV is simply off--no washed out black from a backlight. Only problem with it is sometimes the remote will disconnect, so I have to pop out the batteries and reset it. A little annoying for something so expensive, but not the worst thing in the world. The image is unbeatable and the reason I bought the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shiva,

      You made the right choice! We appreciate you for reaching out to us today. We're glad to hear that you like the picture quality of the TV. For your remote control issue, make sure to keep the remote control sensor area clear from obstacles. Avoid mixing new batteries and used batteries, or different brands of batteries together. Perform a power reset of your TV. Temporary and intermittent issues are often resolved by performing a power reset. Unplug the TV power cord, wait about two minutes, and then plug it back in.

      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony!

      -David Sony_US

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