Customer Ratings & Reviews
- Model:
- XR48A90K
- SKU:
- 6505133
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers are enthusiastic about the excellent picture quality and vivid color. Users appreciate the ease of use, illuminated remote control, and the convenient center stand. Many customers also agree that OLED is the superior display technology. However, some customers feel the TV is a bit expensive for its size.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Color, Picture quality
Excellent tv! I love it!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I finally decided to put a tv in the master bedroom! My husband couldn’t figure out the stand so we had a friend install it on the wall for us. It is a great size for a small/medium bedroom or smaller den/kitchen. It was easy to set up, (except the flat base)! The picture is sharp. The colors are vibrant. The sound is great! I don’t know why I waited all these years but it’s worth the wait. Thank you!
I would recommend this to a friendBrand response from SonyListens
Posted .Thanks for the 5-star rating, steamingirlie! We're happy to hear that you are enjoying your new Sony OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Regards, -Craig
- Pros mentioned:Ease of use, Picture quality
Sony tv
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Easy to setup and the picture is beautiful as expected.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ArmenB,
That's fantastic to hear! We're thrilled you found the setup easy and are loving the beautiful picture quality of the A90K TV. Enjoy your viewing!
Thanks for choosing Sony.
-Eliab
- Pros mentioned:Picture quality
Bravo Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.It replaces an older, smaller Bravia. Couldn't risk other brands that were less expensive. You get what you pay for. Even better than the older one! Very nice all around - picture, sound, size, ease of remote operation. Slightly disappointed I could not easily connect older components, but technology changes. I was able to adapt them!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bravo, Thanks for sharing your experience with the new 48 inch A90K 4K LED TV. We're glad to hear that you are enjoying the amazing picture and sound quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony and enjoy your TV! Regards, -Craig
- Pros mentioned:Picture quality
An excellent TV with Google built in.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Easy set-up, and excellent picture quality. Google TV implementation is excellent and saves a lot of time with logging in to streaming services. Very happy with it.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoeL,
We're thrilled to hear that you found the setup easy and are enjoying the excellent picture quality on your BRAVIA XR A90K TV. It's also great to know that the Google TV implementation is saving you time and enhancing your experience. We truly appreciate your feedback!
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:ColorCons mentioned:Price
Superior monitor, complete compatibility.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Selected with the expert advice of Best Buy head of department, the Sony is superior in depth, color, and resolution to any other screen available. A bit more expensive , but totally worth it. Stable, strong construction. Easy setup and port accessibility. Excellent warranty.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidS, awesome! We're glad you like your new TV! Thanks for choosing Sony! Enjoy! ~Earl
- Pros mentioned:Color, Picture quality
I wish this came in a 77''!!!!
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Literally the best image quality you can find on a tv. The quantum dots make each color so vibrant, the image processing so lifelike that the image really does POP, despite how cliche' that sounds. I use this as my computer monitor, and it knocks it out of the park.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TravisB, we're glad you are enjoying your new TV! Thanks for choosing Sony! ~Earl
- Pros mentioned:Picture quality
Sony A90K 48 Perfection
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV has the best picture I have ever seen and that coming from a former LG C1 owner when people say Sony TV’s aren’t good for gaming they obviously haven’t played on this TV My PS5 looks absolutely stunning on here and the game mode is awesome VRR out of the box and 4K120 looks as good as my 3080TI Movies and Cable content upscale beautifully and 4k streaming looks incredible get this TV forget the rest!! Best TV on the Market Sony Rules!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi SamsungSweet, Great! We're glad that you are enjoying the picture quality of your new TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin
- Pros mentioned:Picture quality
Sony OLED for the win
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The 48” ended up being a perfect increase in size from my viewing distance. The improvement and resolution are superior to the LED. I had if you’re looking for a midsize OLED with top notch visuals I can’t recommend this TV anymore strongly.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JinSakai,
We're absolutely delighted to hear that your 48" A90K has proven to be the perfect size increase for your viewing distance and that you're experiencing superior improvement and resolution compared to your previous LED TV! This feedback perfectly highlights why we're so proud of our A90K OLEDs. The Cognitive Processor XR works tirelessly to deliver incredibly lifelike picture quality, with pure blacks, dazzling brightness, and vibrant colors that truly elevate your viewing experience.
Thank you for choosing Sony. Have an amazing day!
DiegoV
- Pros mentioned:Ease of use, Picture quality
High quality crisp color on the Sony Bravia
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love our new smart TV. Set up was quite easy... the TV is so smart it almost sets up itself. Love the fact that we can hook in with our bluetooth headset. The color crispness is amazing compared to our other TV.... very high quality picture. So easy to jump from cable TV to Streaming.
I would recommend this to a friendBrand response from SonyListens
Posted .That's perfect, MolokaiRose. We're glad that you love the amazing picture quality of the TV and its connectivity features. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig
- Pros mentioned:Picture quality
Swell Sony
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic TV. Sure it has a great picture but great sound as well. I have had sound bars that do not sound as good. Unbelievable bass notes for a TV. Pure blacks and brilliant whites, might need sunglasses. Even images so dark as to be washed black on other screens are defined and clear. Motion is seamless. I use as a desktop monitor also and text is sharp and clear.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi thebuyer, We’re so glad you’re loving it! It’s fantastic to hear that the picture quality, with those pure blacks and brilliant whites, is blowing you away, and that the sound, complete with unbelievable bass is outperforming some soundbars you’ve tried. We’re especially thrilled you’re enjoying it as a desktop monitor too, with sharp, clear text and seamless motion. Sounds like a winning setup! Enjoy your stunning viewing experience and thanks for choosing Sony! -Jess
- Pros mentioned:Picture quality
Don’t know what you’re looking for here.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is very good, but maneuvering between channels and programs is a bit slow and cumbersome. Switching to a universal remote helped, but I still think the original remote should be more versatile …without having to go through so many clicks to get where you’re going.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi JohnN, Thanks for your inputs on the new Sony A90K 4K OLED TV. We're glad that you like the picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Your comments regarding the remote controller is also noted. Make sure that your TV is always up to date to avoid performance issues. Thanks for choosing Sony! -Craig
- Pros mentioned:Picture quality
Great television!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I am really enjoying my 48 inch Sony 0LED television. It has a great picture and it makes the old shows look terrific. We only have Sony TVs. But this is our first 0LED television. I wouldn’t buy anything else from this point on.
I would recommend this to a friendBrand response from SonyListens
Posted .That's awesome, EggV! We're happy to hear that you are enjoying the picture quality of the TV. The new Sony 48 inch A90K 4K OLED TV is truly perfect for you as it is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig
- Pros mentioned:Picture quality, Stand
Great TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I chose this TV in part because of its great review on the rtings website but also because it uses the Google TV operating system. The picture quality is excellent. The Google TV back end is slick. The built in speakers are adequate but I did add a Sonos soundbar. I even like the TV remote. I also like the stand which is much better than the "V" legs that most TV's come with. It can be low as shown in the pictures or extensions added to raise it above a typical soundbar.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Craig, Thanks for the awesome feedback. We're glad that you are impressed with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Aladin
- Pros mentioned:Picture quality
Out of the box greatness
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony has the best OLED out there. Period. The A90k looks phenomenal out of the box. I compared this to an LG C2 and although the LG is good, the Sony has the out of the box picture you don't need to fuss with to make look amazing. The tonal range was great. I could see detail in the Sony in dark images that could not be viewed on the LG without turning down brightness and contrast. The Android OS is simple and straightforward. Sony's weakness used to be their operating system but that is no longer an issue and I actually prefer their system to LG, which is a huge surprise because I used to prefer it over Sony and Samsung. Motion is smooth and fluid. I thought the LG would edge out the Sony in terms of motion but they were equally great. LG may have an edge if you are considering using a TV as a PC monitor. The acoustic panel behind the screen is also a plus for me. I didn't know what kind of difference having the sound coming directly out of the screen would make but it is hard to listen to content from any other TV now! Overall, the Sony A90K is the best Oled TV you can buy right now for a great, effortless out of the box image.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi HotDaniel, we're glad you are enjoying the picture quality, OS and motion rate of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl
- Pros mentioned:Picture quality
SONY 48" OLED TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Hm...I'm only giving it four 'cause I haven't bought a new TV in about sixteen years and really don't understand this new generation of OLED TVs. I'm still adjusting the visuals. I got the SONY because their sound is superior to LG and Samsung...otherwise, they were pretty much the same: dark. You really have to play with the picture parameters to get something good...
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ufemizm, thank you so much for sharing your review and for choosing the Sony XR48A90K after many years with your previous TV. We completely understand that transitioning to a new generation of OLED TVs can feel like a big adjustment—especially when it comes to getting the picture just right. Your feedback about the visual experience and sound quality is truly appreciated.
Sony OLED displays, such as your XR48A90K, use self-illuminating pixels to deliver deep blacks, detailed contrast, and vibrant colors, aiming to bring out lifelike picture quality. However, some viewers may notice that OLED screens can appear less bright than traditional LED TVs, particularly in well-lit rooms. If you’re finding the picture “dark” compared to your expectations, we recommend experimenting with the Picture Settings on your TV. With options like “Vivid” or “Standard” Picture Modes, you can enhance brightness and color per your preference. Quick access to these modes is available via the remote’s Quick Settings button, and custom settings allow you to adjust brightness, contrast, and color depth even further. Turning off Auto Picture Mode can also help the TV keep your chosen settings from changing automatically, giving you more consistent visuals.
Another key benefit of the XR48A90K is Sony’s Acoustic Surface Audio+ technology, where the screen itself acts as the speaker, providing sound that feels more immersive and natural. Many customers, like yourself, highlight Sony’s superior sound experience compared to other leading brands, and we’re glad this was a deciding factor for you.
If you ever want support personalizing the picture further or learning more about the advanced features your TV offers, our support team is here to help. Your insight helps us improve and guide other customers making the upgrade to OLED.
Thank you again for your thoughtful review and for being part of the Sony family.
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Color, Picture quality
Sony Bravia 48” Bravo!!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best tv I have ever had. Clear image, great color, easy to set up, and high quality.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JeffreyB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig
- Pros mentioned:Ease of use, Picture quality
OLED TV
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This OLED tv has great picture, superb sound and easy to set up and operate. The installers were knowledgeable and friendly offering many useful tips on its operation. Overall a good buy and install!
I would recommend this to a friendBrand response from SonyListens
Posted .Great! We're glad that you are satisfied with your picture, sound, ease of use and operation, and serviced received from installers. Thank you for choosing Sony! - Marco
- Pros mentioned:Picture quality
Sony 48’ tv
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I am Hoping the Sony is better for streaming Directv.
I would recommend this to a friend - Pros mentioned:Picture quality
Picture quality better than my 27" iMac
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is perfect out of the box, color does not look fake and saturated, skin tone is realistic. I don't need to fine tune color, gamma, contrast, and etc. Sound quality is OK, good enough for TV news. I don't use TV speakers anyhow. TV remote control is OK, though I bought a cheap replacement TV remote control from Amazon as a backup. Usually I use Apple wireless keyboard and USB wireless mouse to control the TV, especially for searching YouTube video. I am a small guy, the TV is not too heavy for me to unbox it. I read the manual and made a step-by-step plan so that I could set up the TV on table top all by myself, no injury. I highly recommend this TV to videophile.
I would recommend this to a friendBrand response from SonyListens
Posted .Thanks for the awesome feedback, Derrick! We're glad that you love your new Sony 48 inch A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig
- Pros mentioned:Picture quality
Love It!
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I knew I wanted a 48" OLED and since there were really only 2 choices, I had definitely decided on the Sony. That said, I was also hoping for a drop in price but that never came. I finally took the leap and purchased an open box in the "excellent" category. It was shipped to me in PERFECT condition and looking totally brand new. It's a fantastic TV. As silly as this might sound, I'm in love with the remote. Love the way it has a wonderful weight and just looks expensive. It is also backlit. Anyway, the picture is spectacular and the connection to the internet is perfect. The only adjustment I made to the screen was to put it at "vivid" and no energy saver. The sound is totally adequate. I'm not a gamer. Just using it for general TV watching.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Kulpots,
Fantastic! You've made a great choice! We are truly delighted to hear your satisfaction with the amazing picture quality, stylish & good-looking design, bundled remote control, and superb performance of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
Thank you very much for the perfect star review and for choosing Sony!
- Romeo
