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Williston, VT 05495
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Customer Ratings & Reviews

Your price for this item is $1,099.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 585 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 585 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 48” Bravo!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I have ever had. Clear image, great color, easy to set up, and high quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Sony Bravia 48”

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cannot beat Sony quality. Clarity, color ease of set up and easy to understand controls. Found that prior in use Sony tv remote is compatible, so we have have a spare remote control

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yochan! Thank you so much for your thoughtful review! We are truly honored to hear your positive feedback about the XR-48A90K. It’s fantastic to know that you appreciate the clarity and vibrant colors of our TV, as well as the straightforward setup and user-friendly controls.
      We’re also glad that you discovered compatibility with your previous Sony remote, which adds convenience to your viewing experience.

      Thank you for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this television. Picture and sound are great. Can't wait to get into the other functions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BonnieP,

      Thank you for your wonderful review! It brings us great joy to hear how happy you are with your new XR48A90K.

      We're so pleased that you're enjoying the great picture and sound. The OLED panel is designed to deliver incredible detail and true black levels, while the Acoustic Surface Audio+ technology turns the entire screen into a speaker, creating the perfect harmony between an amazing image and rich sound.

      We hope you have fun discovering all the other great features this TV has to offer. If you ever need assistance, don't hesitate to reach out to our Sony tech support team. Our agents are always happy to help!

      Thank you again for being a part of the Sony community and for choosing us.

      Best regards, Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    High quality crisp color on the Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new smart TV. Set up was quite easy... the TV is so smart it almost sets up itself. Love the fact that we can hook in with our bluetooth headset. The color crispness is amazing compared to our other TV.... very high quality picture. So easy to jump from cable TV to Streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's perfect, MolokaiRose. We're glad that you love the amazing picture quality of the TV and its connectivity features. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Don’t know what you’re looking for here.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is very good, but maneuvering between channels and programs is a bit slow and cumbersome. Switching to a universal remote helped, but I still think the original remote should be more versatile …without having to go through so many clicks to get where you’re going.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnN, Thanks for your inputs on the new Sony A90K 4K OLED TV. We're glad that you like the picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Your comments regarding the remote controller is also noted. Make sure that your TV is always up to date to avoid performance issues. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Oled, Picture quality

    Rated 5 out of 5 stars

    Great television!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really enjoying my 48 inch Sony 0LED television. It has a great picture and it makes the old shows look terrific. We only have Sony TVs. But this is our first 0LED television. I wouldn’t buy anything else from this point on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, EggV! We're happy to hear that you are enjoying the picture quality of the TV. The new Sony 48 inch A90K 4K OLED TV is truly perfect for you as it is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    OLED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED tv has great picture, superb sound and easy to set up and operate. The installers were knowledgeable and friendly offering many useful tips on its operation. Overall a good buy and install!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Great! We're glad that you are satisfied with your picture, sound, ease of use and operation, and serviced received from installers. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and quality. Easy to set up and use. We purchased this TV for our two teen boys bedroom and they are both happy with how their games look and the quality picture for streaming movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello YanaP, thank you so much for sharing this review! It is fantastic to know that your boys are now experiencing the exceptional gaming and streaming capabilities of the A90K, thanks to its outstanding picture quality and performance! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to setup. Covers on the back of the TV provide a good means to conceal and bundle cables. Excellent picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buddy,

      That's wonderful to hear! We're thrilled you found the setup so easy and appreciate the thoughtful design of the cable management. Enjoy the excellent picture quality! Thanks for choosing Sony. -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I chose this TV in part because of its great review on the rtings website but also because it uses the Google TV operating system. The picture quality is excellent. The Google TV back end is slick. The built in speakers are adequate but I did add a Sonos soundbar. I even like the TV remote. I also like the stand which is much better than the "V" legs that most TV's come with. It can be low as shown in the pictures or extensions added to raise it above a typical soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Craig, Thanks for the awesome feedback. We're glad that you are impressed with your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Aladin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have another 48” about 5 years old and this one blows it away. Team it with a sound bar and great late night movie watching!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorbertM,

      That's fantastic to hear! We're absolutely thrilled that your new XR48A90K is making such an impression, That's exactly the kind of "blows it away" experience we aim for!

      The A90K is a truly exceptional television, and it's easy to see why it's made such a leap for you. As a BRAVIA XR OLED, it features our Cognitive Processor XR, which intelligently processes picture and sound in the same way your brain does, leading to incredibly lifelike contrast, stunning colors, and remarkable detail. The XR OLED Contrast Pro further enhances those deep, true blacks and vibrant highlights that only an OLED can deliver.

      Thanks for choosing Sony, have a nice day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Out of the box greatness

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has the best OLED out there. Period. The A90k looks phenomenal out of the box. I compared this to an LG C2 and although the LG is good, the Sony has the out of the box picture you don't need to fuss with to make look amazing. The tonal range was great. I could see detail in the Sony in dark images that could not be viewed on the LG without turning down brightness and contrast. The Android OS is simple and straightforward. Sony's weakness used to be their operating system but that is no longer an issue and I actually prefer their system to LG, which is a huge surprise because I used to prefer it over Sony and Samsung. Motion is smooth and fluid. I thought the LG would edge out the Sony in terms of motion but they were equally great. LG may have an edge if you are considering using a TV as a PC monitor. The acoustic panel behind the screen is also a plus for me. I didn't know what kind of difference having the sound coming directly out of the screen would make but it is hard to listen to content from any other TV now! Overall, the Sony A90K is the best Oled TV you can buy right now for a great, effortless out of the box image.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HotDaniel, we're glad you are enjoying the picture quality, OS and motion rate of our product. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture quality better than my 27" iMac

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is perfect out of the box, color does not look fake and saturated, skin tone is realistic. I don't need to fine tune color, gamma, contrast, and etc. Sound quality is OK, good enough for TV news. I don't use TV speakers anyhow. TV remote control is OK, though I bought a cheap replacement TV remote control from Amazon as a backup. Usually I use Apple wireless keyboard and USB wireless mouse to control the TV, especially for searching YouTube video. I am a small guy, the TV is not too heavy for me to unbox it. I read the manual and made a step-by-step plan so that I could set up the TV on table top all by myself, no injury. I highly recommend this TV to videophile.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the awesome feedback, Derrick! We're glad that you love your new Sony 48 inch A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    I wanted it all to be so much better

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on the TV is really impressive. And the sound is OK without a sound bar. It has already had to be replaced with a new unit by SONY. This after MONTHS of spending hours with support to fix a problem that ultimately wasn't fixable (they said bad motherboard). But that was not before subtly accusing the internet provide, the streaming provider and ME of all being the problem first. I spent hours moving routers, checking lag times, rebooting, clearing caches, taking to internet and streaming providers as I was secondhand accusing them of causing the problems. And the TV STILL can't seem to keep the picture and the sound synced so lips move but not when voices are heard. Oh well...and now the replacement unit is making clicking noises (similar to the sounds of "on/off" when the TV is off! Got an extended warranty for al my trouble so we will see if the new one makes it to Nov. Now for BEST BUY. Hated the experience-actually enjoyed my recent dental visit more. The sales guy was...a jerk...in a word (the kindest one I could think of). He was all friendly until I refused the $200 member plan or whatever it is. Then he became disinterested and actually quite dismissive and RUDE. He did hang in there long enough to take the credit card. But once that was done, he offered ZERO information about my delivery. nothing, NADA. Filled out the requested feedback form and a manager wanted to "hear more" except never reached back out or was available, The store had some sort of a sign about their achievements-all fake news I am thinking. NYC can be a tough place in a lot of ways but to spend $1500 bucks on a 48" TV (If I bought a different brand it would have been 1/3 the price) and be treated like trash wasn't really on my agenda that day, I should have just walked out-so that part is on me. Won't accept that kind of abuse again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanK,

      Thank you for bringing this to our attention, and we sincerely apologize for the inconvenience caused. While we are glad to hear about your satisfaction with the amazing picture quality of your XR48A90K, we are really sorry if it had to be replaced due to delayed audio or audio and video that's out of sync problem. We are also sorry if you are experiencing a clicking noise on your replacement unit when powered off and if the store service didn't live up to your expectations. This is definitely not the news we'd like to hear from you.

      As general recommendation, to ensure you're getting the most out of your A90K, we suggest updating its firmware to the latest version. This update enhances the TV's functionality and features while addressing any performance issues you might be experiencing. For instructions, please visit the link below:
      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/downloads

      We want to make sure you’re taken care of and help check on your TV. May we contact you directly to assist you? If so, please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Issue:

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,

      Romeo
      Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love It!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I knew I wanted a 48" OLED and since there were really only 2 choices, I had definitely decided on the Sony. That said, I was also hoping for a drop in price but that never came. I finally took the leap and purchased an open box in the "excellent" category. It was shipped to me in PERFECT condition and looking totally brand new. It's a fantastic TV. As silly as this might sound, I'm in love with the remote. Love the way it has a wonderful weight and just looks expensive. It is also backlit. Anyway, the picture is spectacular and the connection to the internet is perfect. The only adjustment I made to the screen was to put it at "vivid" and no energy saver. The sound is totally adequate. I'm not a gamer. Just using it for general TV watching.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kulpots,

      Fantastic! You've made a great choice! We are truly delighted to hear your satisfaction with the amazing picture quality, stylish & good-looking design, bundled remote control, and superb performance of your XR48A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, worked well as a monitor

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture quality but not super straightforward for setting up as a monitor. Had to adjust quite a few settings and mess with GPU settings too in order to get it to push 120Hz. After that, it worked great and is just a beautiful display.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FadedIntent,
      Thank you for the 5-star rating! We're glad to hear you like the fantastic picture quality of your A90K TV. We're sorry if you've experience some difficulties setting up the TV as a monitor. Nice to know it is all good now. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony’s King

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Theres no better TV, then Sony, i own all 3 top brands, and while i love the color pop of Samsung while playing video games, theres no beating watching sports or the simple communication with a PS5, or the tvs own speaker quality, then Sony. If your looking for a well rounded, can do everything well and more. Buy yourself this OLED, you won’t regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GameRight, Thank you for your fantastic feedback! We're absolutely thrilled to learn that you regard our XR48A90K as the best TV among the top brands you own. It's wonderful to hear that you appreciate the vibrant colors for gaming, the exceptional viewing experience for sports, and the seamless integration with your PS5. We're also pleased to know that the speaker quality has met your expectations. Your recommendation truly means a lot to us, and we're delighted that you're enjoying the overall performance of our OLED TV. Thank you for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it!!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this purchase!! Does everything I want and need, easy to use, great sound. Didn’t need to buy a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CaroleA, Amazing! We're very pleased to hear you like the ease of use and great sound quality of your Sony A90K. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Master Series is A+

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this to use as a PC monitor and TV for my home office. The setup was mostly easy save for a connection issue between the TV and the 3090TI. It turned out to be a firmware issue on EVGA's side and I sorted it by going back to the standard bios vs. the XOC version. On to the TV...what an incredible beauty this thing is. It has the stunning picture quality Sony is known for, menus are responsive and easy to navigate, and the content available via Pluto TV, Disney+, ESPN, and Apple TV make it a winner. My only gripe is they don't have the Spectrum app. Video editing in Premiere Pro 4k HDR is as awesome as it should be. Colors correction and grading are accurate and being able to edit in full 4k is helpful. The screen res is also right to give enough real estate. Gaming is on another level. I've had multiple 1440p monitors from Alienware, Samsung Super Ultra Wide, and LG 32ins for iRacing. This one is by far the best. I have no lag enabling Gsync (it's not hardware-enabled, but works well in 120hz VRR mode) and COD/Destiny 2 have never looked better. This is a winner!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, Thanks for the review. We're glad that you are enjoying your A90K OLED 4K TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Sony XR48A90K Picture mode Custom

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony XR48A90K Picture Mode - CUSTOM • Ambient Light Sensor - OFF • Auto Luminance Level - OFF • Auto Tone Curve - OFF • Auto White Balance - OFF • Brightness - MAX • Contrast - MAX • Gamma - 0 • HDR Tone Mapping - BRIGHTNESS • Black Level - 50 • Black Adjust - OFF • Adv. Contrast Enhancer - MEDIUM • Peak Luminance - HIGH • Color - 60 • Hue - 0 • Color Temperature - NEUTRAL • Live Color - HIGH • Sharpness - 52 • Reality Creation Reality Creation - MANUAL Resolution - 75 • Random Noise Reduction - AUTO • Digital Noise Reduction - AUTO • Smooth Gradation - LOW • Motionflow - AUTO • Smoothness - 2 • Clearness - LOW • CineMotion - HIGH • HDR Mode - AUTO • HDMI Video Range - AUTO • Color Space - AUTO • Adv. Color Temp Basic: R/G/B Gain - Max/Max/Max R/G/B Bias - 0/0/0 • Adv. Color temperature: Multi point (10p) Color gamma adjustment points - 1 R/G/B Offset - 0/0/0 • Per color adjustment Adjustment color - Red Hue/Saturation/Lightness - 0/0/0

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, thank you very much for sharing your picture settings on your XR48A90K. These settings will be very helpful to other customers. Thank you so much for choosing Sony! - Romeo Sony_US

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