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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 602 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 602 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    reviewing my tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv that I have ever bought in my life!! The picture is absolutely beautiful and now that I have it figured out and I have it connected to a really good channel provider it works great. But lastly, when I am playing games from my blue ray dvd player the picture is amazing!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Augster, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV over all.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is superb. Brightness can be a challenge depending on how bright the room is. I was able to adjust brightness and its OK for an OLED. The sound & loudness is good over all and can be adjusted to your needs. Screen casting works flawlessly on this A90k and picture quality remains solid. It is also a very fast while browsing app or changing channels. Bottom line: This TV needs darker rooms or space to perform its colors and to be enjoyed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Talisman, We appreciate your feedback and we are glad that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV. With A90K, you will experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. It also has an intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Beautiful display!

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV, best picture I’ve ever seen in my life! I love this TV! The colors display beautifully every time I turn it on. I would buy another if I needed to!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yvette,

      Fantastic! We are very happy to know that you love your XR48A90K and that you are satisfied with its amazing picture quality. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.

      Thank you so much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awsome tv!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing for all your content needs whether its movies,shows and ofcourse gaming it exceeds all expectations.The vrr and processing is on point and the colors are vibrant ,so much contrast i would recommend this tv in a heartbeat over the C2 , i love LG always will but Sony hit the mark on this one for me .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oled, Perfect! Thanks for the review. We're glad to hear that this TV fits your needs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome 4kTV The A90k!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The A90k is a Amazing 4k TV!! Picture is Awesome and gaming is Fantastic!! 4k HDR Content is Spectacular!! The Backlit remote is Awesome too! Great TV Sony A90k.. You wont be disappointed! Sony Master Series!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jstarr98,That's great! We're glad to hear that! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality of the picture. We bought this as an open box item and Best Buy had it very well protected and was in like new shape. Service was great. Initially thought it only had one HDMI and no cable/antenna hookup but after a quick google search we found the back panel came off and there were all the hookups we would ever need. Very pleased with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoriK, That's fantastic! We're really delighted you're happy and satisfied with the great customer service, and exceptional picture quality of your A90K OLED 4K Ultra HD Smart Google TV. Glad to know you were able to found out the various connections on the rear after detaching the terminal covers. Thank you for sharing such an excellent shopping experience. Enjoy! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great PS5 TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best OLEDs you can own. Perfect size and features for gaming. VRR, 120Hz OLED panel. The image looks amazing and gameplay feels so smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewB, Thanks for the amazing feedback! We're pleased to hear that you love the great sound and picture quality of your Sony A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this product at my home and it has a great pictue. Easy to set up and operate. I love the back lite on the remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JOHNB,

      Thank you for choosing Sony!

      We're truly delighted to hear your positive feedback about the XR48A90K TV! It's wonderful to know that you're enjoying its excellent picture quality and finding it easy to set up and operate. The backlight on the remote control is indeed a fantastic feature that enhances the viewing experience. Thank you for sharing your thoughts with us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Easy Peasy TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up, beautiful design and easy to enjoy with great sound and picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RandyE,

      That's wonderful to hear! We're thrilled you're so happy with your Sony A90K BRAVIA TV. It sounds like you're experiencing exactly what we aimed for with the A90K: a seamless setup, a stunning design that enhances any space, and most importantly, an effortlessly enjoyable viewing and listening experience thanks to its incredible picture and sound quality.

      Thank you for your fantastic 5-star review! We're delighted for how much you're enjoying your new TV. Thank you for choosing Sony, have an amazing day!
      DiegoV Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with the size of the T.V and I like how it takes minimal space to where I could still put stuff around. The quality is amazing and the colors are very vibrant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Gamesmanship! We're glad that you like the design and picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    THE GREAT LOOK TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just love my 48'' Class BRANIA OLED BY SONY it is by far the Best TV I have ever had the color is bright and clear it just looks great tank you SONY .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dolph56, Thanks for the 5-star review. We appreciate the positive feedback and we're glad that you are enjoying your new Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV for Small Spaces

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got this TV as an upgrade from my sony 4k LED TV in my bedroom. I read a lot of reviews and it came down to either this TV or the the LG C3. I ended up choosing this TV for it’s color accuracy and because Sony outperforms every other manufacturer in the processor department. I was definitely not disappointed. It was an easy installation/integration with my Sony soundbar. The centerstage feature, which uses the TV’s speakers, was automatic and sounds amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greg, Thanks for sharing your experience. We are glad that you now have an amazing smart Google TV. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best tv I ever bought.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has a great picture. It is crystal clear very crisp and the colors are approaching unreal. As far as the sound it is great on it own. I do have a sound bar and a sub woofer hooked up to the system, however most the time I do not use the sound bar. I’d I am watching a movie then I will use the sound bar. Yes I would buy this tv again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boater,
      Thank you so much for your positive feedback! We're delighted to hear your enjoyable experience with the amazing picture, vibrant colors, sound, and overall performance of your A90K TV. We are looking forward to your next purchase. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect Bedroom TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great addition to our bedroom. My transition from the front room Sony OLED to a bedroom LED always felt wrong. The 48 inch Sony OLED fixed all that!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ChrisW, thank you for the five-star rating! We are honored to hear you're enjoying the exceptional OLED screen quality of the A90K –We bet this top-tier television looks fantastic in your bedroom! Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great PC monitor; Even better TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use the 48" A90K as a PC monitor after coming from a faulty LG C1. As far as I can tell with 120Hz OLEDs, you can't really go wrong. My biggest concern before getting this Sony over the LG C2 was the lack of GSync, but this has NOT been a problem so far. Google TV is amazing and the Sony image processing is absolutely stunning. The TV even sounds really good out of the box. I'll be honest, I just this week shelled out for a pair of Klipsch bookshelves to go with it and take the audio up a level, but honestly very very passable just with the TV's own speakers. So far I cannot complain about a single thing. Sony is wonderful, this TV is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, RupertP! We're glad that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We are hoping for your next Sony purchase and thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony at its best

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is such an excellent TV, Sony has knocked it out of the park with this Master Series OLED, delivering fantastic depth, exceptional color, and (gasp) even blindingly bright highlights

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MovieCriticRob, Great! Thank you for the 5-star rating! We're really happy our MASTER Series BRAVIA XR A90K perfectly matches your expectations. Good to hear you like the superb colors and excellent picture quality this TV delivers. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    I'm broke, I want that gift card.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm writing a review because I want a $400 dollar gift card... I had to cancel the order because I'm poor but if I win that gift card I'll buy it for realsies.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A High Performance TV worth the Money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An Outstanding purchase. I hate spending money but after seeing many comparables TV's. I recommend... Buy this TV and you will be glad you did. For all the time we watch sports and movies we went for the nicer TV. I research many TV's and saw the results from CES 2023. This TV was more than I wanted to spend but after doing a lot of homework and seeing the floor sample decided this Sony is well worth it and the best selection in its class. The definition, detail and frame rate is unreal. The non glare screen is great. I had a Bose sound system with my old TV and found the sound on this Sony TV is more than sufficient and dont need a sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WarHorse, That's cool! Thank you for the 5-star rating and for purchasing our BRAVIA XR A90K. We're glad that the TV meets your needs and you are enjoying its incredible picture and sound quality. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90K. You’re now able to enjoy immersive, engaging cinematic experience in your home. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony always the best for TVs

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yeah you could get the LG C4 or B4 for less, similar performance if not better with LG, but the build quality and reliability of Sony surpasses LG by a wide margin - if you want a tv that’s good for 15 years, then get this one - performs best at night - get the sony mini soundbar to really make it sing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi riostoney,

      You made the right choice with the Sony A90K! We're thrilled that you are enjoying the design and performance of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony, expensive but worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. It is replacing a 2010 Sony Bravia which is still working but decided to upgrade. Still in the learning curve of it but you can't beat the picture or the sound out of this television. Yes the Sony cost more than other brands but in my belief you get what you pay for. Also love the google part of it. Couldn't find my phone the other day and said "Hey google, find my phone.." the tv wasn't even on and then stated it is ringing the phone. What a surprise.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, HubertjL! We're thrilled to hear you are pleased with the smart Google TV features and overall performance of your Sony A90K OLED 4K TV. Get the most out of your TV through the Help Guide or BRAVIA usage tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, please visit our BRAVIA usage tips page on the link below.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00291490

      We always strive to deliver the best picture quality with our TVs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for your purchase and for giving the product a perfect rating! -Jess Sony_US

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