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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,399.99

Customer reviews

Rating 4.7 out of 5 stars with 578 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers love the 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV's picture quality, citing its clarity, vibrant colors, and excellent performance. Many appreciate the ease of use and the stylish stand, while some find the remote control could be improved. Although a bit pricey, the exceptional OLED display and gaming features are frequently praised.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 7 Showing 121-140 of 576 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome 4kTV The A90k!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The A90k is a Amazing 4k TV!! Picture is Awesome and gaming is Fantastic!! 4k HDR Content is Spectacular!! The Backlit remote is Awesome too! Great TV Sony A90k.. You wont be disappointed! Sony Master Series!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jstarr98,That's great! We're glad to hear that! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great PS5 TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best OLEDs you can own. Perfect size and features for gaming. VRR, 120Hz OLED panel. The image looks amazing and gameplay feels so smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewB, Thanks for the amazing feedback! We're pleased to hear that you love the great sound and picture quality of your Sony A90K. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awsome tv!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing for all your content needs whether its movies,shows and ofcourse gaming it exceeds all expectations.The vrr and processing is on point and the colors are vibrant ,so much contrast i would recommend this tv in a heartbeat over the C2 , i love LG always will but Sony hit the mark on this one for me .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Oled, Perfect! Thanks for the review. We're glad to hear that this TV fits your needs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    THE GREAT LOOK TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just love my 48'' Class BRANIA OLED BY SONY it is by far the Best TV I have ever had the color is bright and clear it just looks great tank you SONY .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dolph56, Thanks for the 5-star review. We appreciate the positive feedback and we're glad that you are enjoying your new Sony A90K 4K OLED TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Amazing Product

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with the size of the T.V and I like how it takes minimal space to where I could still put stuff around. The quality is amazing and the colors are very vibrant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Gamesmanship! We're glad that you like the design and picture quality of the TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing SONY. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv works well, clear picture and the sound is also good. I would definitely recommend this tv. Brandon assisted me with choosing this tv. He was awesome, professional and very knowledgeable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaH, we're glad you like the picture and sound quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great PC monitor; Even better TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use the 48" A90K as a PC monitor after coming from a faulty LG C1. As far as I can tell with 120Hz OLEDs, you can't really go wrong. My biggest concern before getting this Sony over the LG C2 was the lack of GSync, but this has NOT been a problem so far. Google TV is amazing and the Sony image processing is absolutely stunning. The TV even sounds really good out of the box. I'll be honest, I just this week shelled out for a pair of Klipsch bookshelves to go with it and take the audio up a level, but honestly very very passable just with the TV's own speakers. So far I cannot complain about a single thing. Sony is wonderful, this TV is wonderful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, RupertP! We're glad that you are enjoying your new Sony TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. We are hoping for your next Sony purchase and thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony, expensive but worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. It is replacing a 2010 Sony Bravia which is still working but decided to upgrade. Still in the learning curve of it but you can't beat the picture or the sound out of this television. Yes the Sony cost more than other brands but in my belief you get what you pay for. Also love the google part of it. Couldn't find my phone the other day and said "Hey google, find my phone.." the tv wasn't even on and then stated it is ringing the phone. What a surprise.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, HubertjL! We're thrilled to hear you are pleased with the smart Google TV features and overall performance of your Sony A90K OLED 4K TV. Get the most out of your TV through the Help Guide or BRAVIA usage tips page and easily find functions that is available on your TV. In no time, you’ll be able to configure how to install apps, configure Wi-Fi, Cast, AirPlay, Adjust Picture Mode and many more. For more details, please visit our BRAVIA usage tips page on the link below.

      https://www.sony.com/electronics/support/televisions-projectors-oled-tvs-android-/xr-48a90k/articles/00291490

      We always strive to deliver the best picture quality with our TVs. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for your purchase and for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture. Easy setup. Best purchase. We are very happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnitaH,

      Thank you for the 5-star rating! We're glad to hear that you like the picture quality and ease of setup of the television. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony at its best

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is such an excellent TV, Sony has knocked it out of the park with this Master Series OLED, delivering fantastic depth, exceptional color, and (gasp) even blindingly bright highlights

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MovieCriticRob, Great! Thank you for the 5-star rating! We're really happy our MASTER Series BRAVIA XR A90K perfectly matches your expectations. Good to hear you like the superb colors and excellent picture quality this TV delivers. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A High Performance TV worth the Money

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An Outstanding purchase. I hate spending money but after seeing many comparables TV's. I recommend... Buy this TV and you will be glad you did. For all the time we watch sports and movies we went for the nicer TV. I research many TV's and saw the results from CES 2023. This TV was more than I wanted to spend but after doing a lot of homework and seeing the floor sample decided this Sony is well worth it and the best selection in its class. The definition, detail and frame rate is unreal. The non glare screen is great. I had a Bose sound system with my old TV and found the sound on this Sony TV is more than sufficient and dont need a sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WarHorse, That's cool! Thank you for the 5-star rating and for purchasing our BRAVIA XR A90K. We're glad that the TV meets your needs and you are enjoying its incredible picture and sound quality. At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90K. You’re now able to enjoy immersive, engaging cinematic experience in your home. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    WOW!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture depth of field, color spectrum & clarity. The sound is outstanding. No need for a sound bar. Purchasing his TV is money well spent. I highly recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SantaClaus, Awesome! We're glad that you like the picture and sound quality of your TV. The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Love my new Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp color and great features on my Sony 48" Bravia TV. Just the right size for the space we have.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MicrophoneStand, we're glad you like the picture quality of our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Oled

    Rated 5 out of 5 stars

    Best investment ever

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! OLED is the way to go! Great for gaming and watching movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarceloT, Amazing! We're very happy to hear that you love your new Sony A90K OLED TV. Good to know you're having a great time watching movies and playing games on this TV. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    48" Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I went in Best Buy shopping for a replacement for my 10+ year old TV. The sales person was extremely knowledgeable about all the brands and explained the differences completely. I was limited to size due to the opening of my entertainment center. I purchased a 48" Sony Bravia and I love everything about it. Right size and the picture is beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeraG, perfect! You've certainly made a great choice! We're extremely pleased it suits your needs and expectations. Thank you very much for sharing your awesome shopping experience and for choosing the best brand, Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Oled

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fit perfectly. Beautiful picture. Sony makes good stuff

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarkD,

      Thank you for choosing Sony!

      It brings us great joy to hear that your XR48A90K fits perfectly and that you're enjoying its beautiful picture quality. We take great pride in delivering products that bring an exceptional viewing experience to our customers. It’s rewarding to hear that our product has positively impacted your experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Will always buy a Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great picture quality! I always buy Sony, they have the best resolution on screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FrankW,

      Thank you for choosing Sony!

      We're very glad to hear your kind words! It's truly wonderful to know that you love the picture quality of your XR48A90K. Your loyalty to Sony means a lot to us, and we're dedicated to providing you with the best resolution and viewing experience. We appreciate your support!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Picture ever!

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV! Even though it is an Android Google TV I can still use my Fire Stick! I decided to go with a smaller 48” TV for the sake of the picture quality rather than a huge tv for the same cost. I am so glad I did!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithNW! We're thrilled to hear that you love your A90K and are pleased with its outstanding picture quality and performance. Thank you for the stellar review and for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TelevisionBinger

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Full disclosure-Sony employee. Picture quality is great. Step up from other brands used in the past.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElectronicsNube!

      Thank you for the amazing review! We're thrilled to hear that you're enjoying the picture quality on your Sony TV.
      With the XR48A90K, you can feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    DO IT.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is glorious. Speaker even sounds pretty darn good for a tv speaker. I appreciate the pedestal stand vs. a leg situation. The weight and design of the remote control is lovely.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi brookeb, Thank you for giving the product a perfect rating! We're glad you like excellent picture and sound quality, TV stand, lightweight and simple design of the supplied remote.
      The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. Thanks for choosing Sony! -Sam Sony_US

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