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  • SONY Full Array LED
  • Angle. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Back. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Remote Control. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 3. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 11. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 14. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 15. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 16. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 17. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 18. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • Alt View 26. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV - Black.
  • X90L 55" Class Full Array LED TV SONY 48.25" 2.75" TV MENU 29.125" 54.6" 27.875" A + + a CH I BRAVIA NETFLIX SORS Toufabee prome-video 42.25" 13.625" Music crenchemoe 2.8" SONY 42.25" Voice remote control
  • Picture and sound in harmony: Side tweeters elevate the sound and improve dialogue. Acoustic Multi-Audio 3D Surround Upscaling Dolby ATMOS.
  • Billions of accurate colors Natural and precise picture quality Conventional TV XR Triluminos Pro
  • Intelligent motion processing: See blur-free picture quality in fast-moving action, sports and games. Conventional TV vs XR Motion Clarity.
  • Alt View 31. Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) - Black.
  • Our most powerful TV processor ever: Hundreds of thousands of details are enhanced every second for lifelike picture quality. SONY XR Cognitive Processor XR.
  • Enhanced contrast and brightness TV backlight is precisely controlled creating deep, detailed blacks with high peak brightness XR Full Array LED Contrast Booster 10.
  • Hands-free entertainment: Use Google Assistant to find movies, stream apps, play music, and control your TV and smart home. Hey Google.
  • Movies on us with the BRAVIA CORE app: * 5 credits to redeem on latest release movies * 12 months subscription on hundreds of classics BRAVIA CORE - COE SPIDER-MAN: Homecoming Featued CH&STBUSTERS RILE VENOM LET N U Ceees I AIS - Yo Lbory SPIDER-MAN MAN - EM - OESINENT FII JUMANJI THE NEXT LEVEL LLEIERS TPS ACCOs
  • Discover new ways to enjoy your TV with the optional BRAVIA CAM. With the BRAVIA CAM, you can have a video chat on the big screen, automatically adjust picture and sound to your room, and more.
  • Google TV For you Live Apps Library Google TV prime video The Lord of the Rings: The Rings of Power Set in Middle Earth's Second Age, a great evil returns to the land and the Rings of Power are forged. Top picks for you MEMARVEL Severance Disney+ - vtriamina BUY EVERY THING EVERYO VHERE ALL A ONCE LOVE. VICTOR Disney'+ - unsamina Your apps - YouTube prime video Disney+ tv ax YouTube Music Spotify
  • The image features a large flat screen TV with a PlayStation 5 logo on it, indicating that it is perfect for the PS5 gaming console. The TV is displayed in a blue background, and the image is described as having a "blood and gore" rating, suggesting that it may show violent or intense content.
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Sony - X90L Product Overview Video video 0 minutes 52 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

Model:
XR55X90L
SKU:
11931594
$968.49

Customer reviews

Rating 4.7 out of 5 stars with 514 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 515 reviews

  • Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever. Service was great. The installation went very well. The service man was excellent. He helped us out showed us how to work. Everything did a very, very good job.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaymondB, Thank you for sharing such an excellent shopping experience. We are glad to hear the installation of this TV turns out extremely well and you are enjoying the features and capabilities of your new X90L Full Array LED 4K Ultra HD Smart Google TV. Good to know that you were assisted well by our local dealer. Thank you for leaving us such a wonderful review of your 55" X90L and for choosing Sony! -Jess Sony_US

  • Best TV Yet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an outstanding product. Best TV picture I have ever seen.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JamesW! Thank you for your outstanding review! We're thrilled to hear that you're enjoying your X90L TV. We truly appreciate your compliments on the picture quality. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • 10/10 do recommend

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! This is my first TV that isn’t made by Samsung, and I couldn’t be happier that I switched to Sony!

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HeyPey, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Great TV from Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and excellent sound. The screen is very bright and the resolution is top notch. Huge upgrade from my last LCD Sony!

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VanC, nice! We're happy to know that you like the picture and sound quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Best TV purchase yet

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Extremely great and beautiful Television. My wife rarely compliments me on purchases but she raves at this TV and the brightness. Only regret is I should got the 75 in.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelB, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Bravia

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying my new TV tremendously. Now that I've had for almost a week, the quality of color and crystal clear pucturw. Im very happy and would recommend.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great to hear, ElizabethVW! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Perfect TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 55” Bravia X90L just before the holidays and love it! Picture is great and it is the perfect size.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user930058, we're glad are happy with the picture quality of our product! Thanks for choosing Sony! ~Earl Sony_US

  • Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have 2017 XBR75 and compared to that TV it's years ahead. Picture is beautiful, it's very fast on gaming. I enjoy this TV.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GTodorov, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • what is title?

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture comes out real clear and sound is good.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GailN,

      Thank you for your positive feedback about our XR55X90L! We are thrilled to hear that you are enjoying the clear picture and good sound quality. One of the remarkable features of the XR55X90L that we believe you'll truly appreciate is its Full Array LED technology. This innovative technology enhances contrast and produces more realistic, vividly detailed images by precisely regulating light levels in specific areas of the screen. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Amazing picrure

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing, very sharp and very stylish. Weight is light too

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ramier, thanks for taking the time and sharing your experience with the Sony - 55" Class BRAVIA XR X90L! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. This setup ensures that images are vibrant and lifelike, making the viewing experience highly immersive. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • N/A

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very satisfied with this product. It does everything I want it to do, and the picture is outstanding.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi buzzardmvcc, we're glad you like the picture quality of your new TV! Thanks for choosing Sony! Enjoy! ~Earl Sony_US

  • Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very good sound. Easy to mount on wall (used existing mount from prior TV). The only negative - the remote has very limited functionality

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CinNJ, We're glad that you like the picture, sound, and ease of wall mounting. We'll take note of your feedback with regards to the remote functionality. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Great!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color contrast. Reliable manufacturer. The 55 inch option was perfect for us.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanP, We’re so glad to hear you’re impressed with the color contrast and that Sony’s reliability shines through for you. It’s awesome that the 55-inch size fits your needs perfectly! Enjoy your viewing and thank you for giving the product a perfect rating! -Jess Sony_US

  • SONY

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great, it has brighter colors than my previous SONY

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HITMAN,

      Thank you for sharing your thoughts on the XR55X90L. We're pleased to hear that you find the colors more vibrant compared to your previous Sony TV. Enhancing color quality is one of our priorities, and it is great to see it making a difference in your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased!!! All channels are bright and clear. Sound is also very crisp.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArthurM, We are thrilled to hear that you are enjoying it! It's wonderful that you appreciate the vibrant, clear picture across all channels as well as the sharp sound quality. We aim to make every viewing experience top-notch! Thank you for purchasing the 55" X90L and for giving the product a fantastic rating! -Jess Sony_US

  • Amazing

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv will only buy from Best Buy and Sony Bravia

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoshuaS,
      Thank you so much for your wonderful feedback! We're thrilled to hear that you're enjoying your XR55X90L TV.
      With our TV, you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Excellent picture and sound quality

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Easy to add apps.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethD,

      Thanks for the review and the 5-star rating! We're glad to hear you're enjoying the picture quality of your BRAVIA X90L TV. Its friendly interface make it easy to interact with, so we're glad you are taking advantage of it! We are sure you'll only get to love the TV more as the time goes by.

      Thanks for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • New Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had to get a new tv. We love the picture and sound

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Doggypupcake,

      We're thrilled to hear you're enjoying the picture quality and sound of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    you get what you pay for. The quality and picture are exactly what I was looking for. I like the 65" initial purchase and upgraded my bedroom to same TV only 55"

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomC,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Excellent purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredibly sharp picture. Good speakers although we override them with a sound bar. Delivery was on schedule and hookup (by us) was simple and straightforward.

    This review is from Sony - 55" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Geezer, You definitely made the right choice. We're glad your investment is worth it. It's amazing to hear you are enjoying the superb 4K HDR picture this great TV delivers and you find it easy to setup. You’re now able to enjoy immersive, engaging cinematic experience in your home. Thank you for purchasing the 55" X90L and for giving the product a perfect rating! -Jess Sony_US

Page 13, Showing 241-260 of 515 reviews
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