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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 633 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are impressed with the stunning picture quality, vibrant colors, and lifelike sound of the 65” Class BRAVIA XR A90J Series OLED 4K UHD Smart Google TV. They appreciate the excellent gaming experience and consider it the best TV they have ever owned. However, some customers find the price to be a bit high, and there are concerns about the limited storage space and warranty coverage.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 633 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    John

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ever seen. Sony makes the best tv bar none.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great choice!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We’ve had this TV for almost 5 months now and we love it! We integrated it into our surround sound set up (Denon receiver) as a center speaker. Works and sounds great! The picture on this tv is amazing. We love the remote as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FeliciaD, We're glad that you are enjoying the picture and sound quality of your TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. The BRAVIA XR A90J OLED TV features Sony’s largest 83” screen size, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV, Quibbles with the Remote

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is everything the reviewers say it is. Fantastic picture, the interface is intuitive and responsive. For those use to the soft picture of an LED TV, it is somewhat jolting (in a good way). The sound is as good as it gets for a TV. While I don't understand why, on my old Sony TV, the sound through my AV system (not a cheap system) was almost unlistenable. Voices were garbled and muddled with the background sound. On this TV it is very clear. I would have thought the eARC was a faithful, unprocessed digital stream, but the difference between this new Sony and my old one is night and day. A pleasant and unexpected surprise. I did have trouble connecting to a hardwired ethernet cable. Not sure what the problem was, but Sony customer service was very helpful and patient in trying to resolve the issue, even to the point of offering to exchange the TV. In desperation, I tried the same thing I tried 3 or 4 times before and it worked. I have noticed that physically disconnecting and reconnecting the ethernet cable is problematic, sometimes it works, sometimes it doesn't. I initially chalked this up to issues with the connector, but I tried at 3 different cables that all were working with my old setup and the same cables sometimes work and sometimes doesn't. However once connected I've not had a problem; it does maintain the connection. My biggest criticism is with the remote. I could quibble about the button placement. The mute button is tiny, something use we a lot, There are no page buttons, so scrolling 1 item at a time is tedious. These are design trade-offs, so I understand you can't have every thing. But the real issue is the extreme directionality of the IR. Off axis by 30-45 degrees and it is unresponsive. Contrast this with the XFINITY remote which works in almost any place in the room and pointed in almost any random direction. I am going to try adding an IR blaster, but the XFINITY remote shows this can be done without extra junk.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimR,

      We're glad that you like the sound, picture quality, and responsiveness of the TV. Good to know that the Ethernet connection issue was resolved. Your feedback about the remote is greatly appreciated. We hope you continue to enjoy the amazing feature of the TV.

      The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    A90j The GOAT

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the a90j yesterday and took the time to research settings on youtube. THIS IS THE GOAT! 2021 TV of the YEAR! I think the XR SOC and the heat sink put this OLED on a different level than anything else sold in N. America! We sat and watched hours of dark movies with HDR fireworks. Just amazing... The only thing I would ding it the price with the a80j over $1200 less at this time you are paying a bit of a tax for the Master Series.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVWatcher,
      Thank you for such a great review! We're glad you like the amazing picture quality of your new TV. The A90J is our best ever OLED TV, powered by the revolutionary Cognitive Processor XR™️ for unparalleled brightness and pure blacks an immersive Seamless Edge design. Thank you so much for the 5 Star rating and for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Best OLED TV ever!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought it from Best Buy Magnolia. Hands down the best OLED TV I’ve ever had. Over 1000 nits of HDR glory. The most impactful specular highlights I’ve ever seen. Dolby Vision and even regular HDR10 content looks fenomenal. Color volume is near perfect. SDR content looks pretty good too. The new XR cognitive processing works wonders making everything looking more realistic. Motion resolution and motion processing are the best in the business. Gaming on this TV is where it’s at. PlayStation 5 games look amazing on the A90J. The only two things that need improving is the Google TV interface and the available number of HDMI 2.1 ports. Google TV is kinda clunky and it has way too many ads. I’m sure it can be improved with software updates. The set has only two HDMI 2.1 one ports (one is the eARC port), with the other two being HDMI 2.0b ports. That can complicate things a little if you have more than one next-gen device you want to connect to your new set. Other than that the TV is near perfect. It deserves a 5 star rating!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeraltOfRivia, Thank you for taking the time to review the BRAVIA XR MASTER Series A90J. We value your feedback regarding the TV interface and HDMI ports. We apologize for the inconvenience. With the latest firmware update of the TV, the A90J supports the features specified in HDMI 2.1. Yes, the TV has one HDMI port that supports eARC/ARC. The HDMI 3 & 4support the ALLM and will VRR via the future update. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with the instant on-screen action. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Master Series is exceptional!

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Simply the best TV I have ever owned. Thanks Sony! Picture 10 out of 10. Sound 9.5/10. User Interface 9.5/10. Style/Design 9.5/10. Innovation 10/10.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Amazing OLED Brightness and Color

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV I ever owned. Fantastic OLED brightness and color with deep contrast providing a visual experience in any ambient room setting! Yeah for a remote that lights up and easy hookup for Bluetooth headsets with no sync issues. Great audio production with using the screen speaker as my center speaker. All in all this TV rocks for all sports and movies especially in 4K.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Stephen, Amazing! We're thrilled to hear that you like the picture and audio quality, ease of setup, and overall performance of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Brightness
    Best Buy Employee

    Rated 4 out of 5 stars

    Beautiful oled wish it could be brighter

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    Best Buy Employee
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I came from a 55 LG OLED. i dont know if it was the switch of brands but i find myself liking the lg oled a bit more. It seemed brighter. Now i know there is a max size that oleds can have but i dont think brightness has to do with it

    I would recommend this to a friend
  • Pros mentioned:
    Black levels, Brightness

    Rated 5 out of 5 stars

    This TV looks amazing!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the nicest TV I’ve ever seen. Upgraded from a Sony LED that was 6 years old and wow! I’ve never seen anything like it. I have seen lots of displays that have great contrast but this is incredible, the black is so black! And, it’s ridiculously bright. The new XR processing system is spectacular, absolutely the best motion I’ve ever seen. It also sounds fantastic and has spectacular audio imaging. The UI is way better than my last Sony. Also, the remote is really nice and now controls my xfinity box and my AVR volume.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradB, Thanks for the positive feedback! The A90J is a great choice for an upgrade. We are happy to hear your purchase went well and you are enjoying the features and top-notch picture quality especially the black levels, improved brightness, color, and contrast of your BRAVIA XR A90J OLED 4K UHD Smart Google TV. We are also thrilled to know you've seen the overall improvements of this TV over your previous model. At Sony we strive to put forward the best possible products for our customers. Our best ever OLED TV, powered by the revolutionary Cognitive Processor XR for unparalleled brightness and pure blacks in an immersive Seamless Edge design. You'll enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thanks for leaving us such a wonderful review and for trusting Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv Sonny I love it It was the best purchase I made

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Denis’ Product Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes a terrific product. The picture and sound quality of this smart television is superior. I would highly recommend this product to any of your customers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DenisO,

      You made the right choice! We're glad that you are enjoying the sound and picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Awesome television!!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing in every way. The picture quality and sound are top notch. It has all the modern connections to help achieve best 4K HDR Dolby vision on the video side and HDMI 2.1 to achieve Dolby Atmos on the audio side. The XR chip is amazing. It is extremely responsive . This tv is costly but you definitely get what you pay for. This flagship television from Sony does not disappoint. I would highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shammy13, Wow! Good to hear that you appreciate the picture and sound quality of this BRAVIA XR MASTER Series A90J. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is nothing but the truth. I was skeptical at first but once I got it home hook it up and start watching Avatar is was the most beautiful picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Root1969, we're glad you like our product. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Brightness

    Rated 5 out of 5 stars

    Blows my Mind!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So I don't know what people are complaining about with the brightness on this TV. I had a 2010 Samsung LED TV before this upgrade and the jump to the A90J is blowing my mind. The brightness on SDR is brighter then the max setting on my old TV. I have six windows in my living room and it is bright during the day and have no issues seeing the TV on standard picture settings. I found Vivid picture settings to even be to bright. On HDR content at night I had to turn the brightness down because it was way to bright and hurting my eyes. I could not imagen having a TV doing 2000nits+ because it would burn your eyeballs out. The A90j is plenty bright during the day for any occasion and I would almost say it can be too bright at night if you want it to get there. The google TV makes it so easy to find shows and content. I have been trying to find a complaint about this TV for the week that I have had it and have not been able to. Great Job Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jakep, Awesome! Thank you so much for such a detailed review, and we are so pleased to hear you are having an enjoyable experience so far with your new Bravia TV! At Sony we strive to put forward the best possible products for our customers. It sounds like we hit the mark with the A90J. We're also thrilled you appreciate the new Google TV feature and exceptional picture quality especially the improved brightness, color, and contrast. Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. With XR OLED Contrast Pro using human perspective analysis, color and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Brightness, Hdr

    Rated 5 out of 5 stars

    Best tv on the market.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv on the market. I upgraded from a 2016 LG 65E6 OLED to the 65A90J. OLED technology has advanced significantly over the past 5 years. The A90J is much brighter, more vibrant and 4K HDR along with 4K dolby vision is significantly better than OLED tech from 5 years ago. The screen is flawless. No banding and no red tint that has plagued OLED over the years, especially the banding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris,

      Very nice upgrade! We are glad you like the picture quality of the television. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for the 5 Star rating and for choosing Sony!
      David Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and color are truly great. This replaces a Sony that we have had for seven years, we had always enjoyed the tv but decided to up grade to OLED and believe me this was a good idea. We have yet to watch in 4D, but will be doing that within the next week. We also like the fact that this tv is so slim and the frame is so small, looks like a picture on the wall. We also had the sound bar attached to the tv so it travels with the tv, that was good advice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jimandeb, Perfect! Thank you so much for sharing your amazing experience so far with your new BRAVIA XR A90J OLED 4K TV! We are extremely pleased you like the excellent picture quality and minimalist One Slate design with seamless edge bezel of the unit. The A90J is a great choice for an upgrade. You’re now able to enjoy immersive, engaging cinematic experience in your home. You can enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. Our unique ambient optimization technology with light and color sensors automatically adjusts pictures and sound to your environment. Thanks for leaving us such a wonderful review! Thank you for trusting Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Buy this TV from Best Buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love, Love, Love this TV! Picture is great, it’s easy to use. One big bonus is being able to use the TV speaker as the center channel in our home theater setup. The clincher for us was how prompt Sony’s technical support was. We had a question about one aspect of the tv. We called Sony, got connected to a tech advisor within a minute and had the issue resolved right then. This is our third Sony TV, and probably the only brand we’ll buy in the future!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Christmas, thank you so much for the perfect star rating and for sharing your honest review with our A90J BRAVIA XR MASTER Series OLED 4K Ultra HD Google TV! We are extremely pleased to hear you are happy and satisfied with our great technical support service, picture-perfect quality, features- especially the TV center speaker mode, and ease of setup of this TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen.

      Thank you so much for recommending our A90J and for trusting Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best of the best!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    There’s a reason this was voted the best tv in 2022. Excellent picture and sound quality - Dolby Vision and Dolby Atmos take everything to the next level!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TCBuckeye! Excellent choice! We are so glad to hear that you are happy with your new TV! Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture. -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV that I ever owned,

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top of the line, picture is as clear as possible, this tv will not disappoint. As the salesman said why not spend a little more and get the best.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MIKEE,

      You made the right choice with the Sony A90J! We're glad that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony A90J

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most beautify television I’ve ever looked at. It was a little pricey, but I am constantly commenting on how good the picture looks. Very happy with the buy!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JPBrown,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. The BRAVIA XR A90J is Sony’s brightest-ever OLED TV, powered by the all-new Cognitive Processor XR™. This MASTER Series OLED uses cognitive TV processing to deliver lifelike picture quality by understanding the way humans see and hear. And with Acoustic Surface Audio+ the screen is the speaker, allowing you to hear immersive sound and clear dialogue right from the subject on-screen. Thank you for choosing Sony!

      -Ralph Sony_US