Customer Ratings & Reviews
- Model:
- XR65X90L
- SKU:
- 12316902
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
- Pros mentioned:Picture quality
Customer
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The instore Sony Representative that helped me with the purchase was excellent. The best help in all of the Best Buy stores stores. I have never been approached by store employees and asked if I could be helped. I walked in was not approached.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi BettyJ,
Thank you for choosing Sony!
We're honored to hear that you had an excellent experience with the in-store Sony representative while purchasing your XR65X90L TV. We appreciate your feedback regarding store assistance and will strive to improve our customer approach. Thank you for sharing!
Best regards,
-Fred
- Pros mentioned:Picture quality
Title: Stunning Picture Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I recently purchased the Sony 65" Class BRAVIA XR X90L, and I couldn’t be happier! The picture quality is absolutely stunning, with deep blacks, vibrant colors, and incredible clarity. The XR processing truly enhances the viewing experience, making everything look lifelike. Motion handling is excellent, perfect for sports and action-packed movies. The built-in speakers are decent, but pairing it with a soundbar takes it to another level. Overall, this TV is a fantastic choice for anyone looking for premium quality at a great price! Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DynexUser, great! We're glad you like our product! Thanks for choosing Sony. ~Earl
- Pros mentioned:Ease of use
Home entertainment
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great products for the price. The set up was so easy.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your positive experience with the XR-65X90L, RudyM! We are really happy to hear that you find it to be a great product for the price and that the setup was so easy.
We designed our TVs to offer a fantastic balance of quality and value, along with a user-friendly experience from the moment you take it out of the box. Your feedback confirms that we've succeeded in both regards.
Thanks again for choosing Sony!
Best regards,
Gus
Sony Social Media Team
- Pros mentioned:Picture quality
New television
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.It's a great tv lots of functions love it one of best I've ever bought
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PaulV,
We’re thrilled to hear this is one of the best TVs you’ve ever owned! It’s great to know you’re enjoying the various features and functions the BRAVIA XR X90L has to offer. Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Fantastic Sony Bravia
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We love the quality of the build and picture on this television. Nice functionality and compatibility with our other devices.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MLanier,
Thank you so much for the review! It is truly wonderful to know that you are pleased with the build quality and the picture on your new XR-65X90L television. We're also glad to hear that it is working so well with your other devices.
Thanks for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Ease of use, Picture quality
Love this Tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was always a Samsung kinda guy, but I decided to try something new, and boy, oh boy, I don't regret that decision. Love both brands, but Sony was easier to use and easier to set up, not to mention my Ps5 and Xbox Series X. It never looked so crisp and clean. Grand Turismo is a beauty, and Starfield is just eye candy with VRR and more, no regrets.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Lovemyps5, Thanks for sharing your awesome experience. We are glad that you like your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy your games! Vincent
- Pros mentioned:Picture quality
Bravia x90l
||Posted . Owned for 1.5 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I didn’t want a cheap clunker tv so I did some research and for the price point this x90l fights above its weight class. A year later and we are still in love with it!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DustinO,
We are honored to hear that after a year, you are still completely in love with your BRAVIA X90L TV! It’s fantastic to know that your research paid off and that you feel its performance and features are fighting above its price point. We aim to deliver incredible value and long-term satisfaction, so thank you for sharing your five-star experience with us and for choosing Sony!
Regards,
Dominick
- Pros mentioned:Ease of use, Picture quality
Great installation experience and love the Sony!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Fantastic picture quality, I found it to have easy access to all the apps I needed and I'd like to add that Best Buys' installers were fantastic -- happily walked me through the basics and gave me "the courage'" to explore on my own. Much appreciated!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KateR,
Amazing! We're glad that you like the picture quality and user-friendly functions of the TV. It's also great that you were assisted professionally. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
Sony’s flagship
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv! Works awesome for gaming does a good job with cinema too
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JosephS,
We are excited to hear that your new television is performing brilliantly across both your gaming sessions and your movie nights!
The X90L is specifically built for versatility, featuring our Cognitive Processor XR which optimizes colors and contrast in real-time to provide that rich, cinematic depth you enjoy during films. For your gaming, the dedicated Game Menu and HDMI 2.1 features—including 4K/120fps and Variable Refresh Rate (VRR)—ensure smooth, responsive gameplay with incredible fluid motion. It is fantastic to know that the Full Array LED backlighting is delivering the precise brightness and detail needed to make every type of content look its best.
Thank you for trusting Sony to be the centerpiece of your entertainment setup!
Regards,
Dominick
- Pros mentioned:Picture quality
Satisfied customer
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Tv kept showing green screen without picture with sound at least 4or 5 times in 3 weeks i had to factory reset the tv to correct the problem but when the tv was working the picture and brightness was excellent i returned the tv to the store if you purchase the best buy plus from best buy store they stand behind their products and the give you 60 days instead of 14 days to return to the store the best buy suscription to best buy plus is well worth the small price and with the best buy plus subscription best buy will pick up and deliver your tv exchange for 60 days free of charge a valuble service for an electronics store purchase without this best buy plus sbuscription i would have had to return the tv to the company myself the best buy electronics company is the best place to buy electronics and they also do the manufacturer warranty work " BEST BUY IS THE BEST"
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RichardC, we're glad to hear that you had a great experience with your dealer. We hope you are enjoying your new TV. Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Sony Bravia LED Smart TV 65"
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.My only reason for not giving this 4 stars is because of the height based on the stand/legs on the TV. It was so low, that with having a sound bar in front of the TV, the remote wouldn't work. The overall interface of the TV works great. The setup was fairly easy and straight forward. Having a smart TV with all the apps already there is very helpful and makes it pretty easy to find what you are looking for. The menu and recently watched/continue watching feature is great as well. Picture quality is phenomenal and you can see from various angles around a room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jillian,
Thanks for sharing your review and experience with the X90L TV. We're glad that you like the Google software, picture quality, and user-friendly functions of the TV. Your feedback about the stand is greatly appreciated. The stand can be install in a soundbar position. This allows you to place a soundbar in front of the TV without issues. Please refer to the "Startup guide" of the TV. Additionally, you can wall-mount the TV if the soundbar position doesn't fit your soundbar. You can also visit our support website for more information.
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
We lover our first 65"er.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Our first 65" Sony TV is well worth the price. Picture quality is terrific; color is outstanding; user friendly input selection, etc. Happy with our purchase. The Best Buy installer was great.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your wonderful review, ThomasjC!
We are absolutely thrilled to hear that you are happy with your purchase and that your first 65" Sony TV, the XR-65X90L, is well worth the price!
It's incredibly rewarding to know that you find the picture quality terrific and the color outstanding. We designed this TV with the Cognitive Processor XR™ to deliver that exceptionally realistic and vibrant image, and your feedback is a great validation of that effort. We're also glad to hear you find the input selection user-friendly.
Thank you again for choosing Sony for your home entertainment!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
10/10 would recommend
Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is the first TV I bought after graduating school and I living every second of it!!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DarianS,
You made the right choice! We're thrilled that you are enjoying this amazing TV. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
It’s a family thing.
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I grew up with my father always buying a Sony TV for the family. He always told me they were quality TVs. Well-built and had very few problems. We still have still a Sony TV in my parents’ house as we speak. It is a Bravia bought back in 2004. So, when I had the chance to buy my own TV, it was a no brainer. I wanted a Sony Bravia. I love the look and I can’t wait to keep it for 21 years like my parents.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Run31, thank you so much for your wonderful 5-star review! It's truly heartwarming to hear how Sony has been a part of your family's story for long. Your father clearly had great taste. We're honored that you chose the Sony - Bravia XR65X90L to continue the tradition. We take pride in building products that combine performance, reliability, and timeless design, and your experience is a testament of that legacy. Thank you so much for trusting Sony and we wish you many great moments of entertainment ahead! Regards, -Dominick
- Pros mentioned:Picture quality
Nice TV with great picture
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture is crisp and clear, set up was easy and navigation of our first smart TV was not difficult. We do have quite a bit of light in our TV room on a sunny day and you do get reflection from the windows in the picture but it is not terrible. Otherwise, I have nothing negative to say about the TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi NannynursePam,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
- Pros mentioned:Picture quality
My Gaming experience got a whole lot better!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV. Its an amazing product! Appart from watching movies, my gaming experience became absolutely amazing. Graphics are a whole lot better from the previous 6 year old Bravía TV model I own. Excellent purchase!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CarlosT,
Thank you for choosing Sony!
We’re elated to hear that you love the XR65X90L TV and that it has significantly enhanced your movie viewing and gaming experiences. It’s a true pleasure to know the graphics outperform your previous Bravia model. Thank you for sharing your positive feedback on this excellent purchase.
Best regards,
-Fred
- Pros mentioned:Picture quality
Best TV!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This is by far the best tv I have EVER purchased! The color is amazing, the sound is amazing, everything about it is amazing. Highly recommend! Sticking with Sony for TVs forever now!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi AdrianF!
Thank you so much for taking the time to share your review of the XR-65X90L TV!
It brings us great satisfaction to hear that this is the best TV you have ever purchased and that the color and sound have completely blown you away.
The XR-65X90L features a Full Array LED panel with XR Contrast Booster for deep blacks and impressive brightness. For that amazing sound, it uses our Acoustic Multi-Audio technology, which features sound-positioning tweeters to ensure the audio perfectly matches the action on the screen, truly putting you in the center of the entertainment.
We appreciate your decision to go with Sony!
Warm regards,
Estefany
- Pros mentioned:Picture quality
Would recommend
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Really happy with it so far. This is my first Sony tv and am very happy with the customization it offers as well as not being hit with adds in the Home Screen as soon as I’m trying to watch something. Performs well for gaming on Xbox series x. Sound is good but would think about getting a sound bar if there’s a lot of open space where you plan on having it. Picture quality is really great in my eyes and design is sleek. Set up is pretty straightforward. Only con I have is if you plan on watching shows or movies with subtitles often there is noticeable light from that bleeding into darker areas of the screen but otherwise very happy with my purchase.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Sunny, we're glad you are enjoying our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl
- Pros mentioned:Picture quality
Huge Upgrade!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We tried three tv's and this one is a night and day difference between the other budget brands we bought. The picture and sound are great and the settings features are vast. Great TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi ElizabethK!
Thanks so much for taking the time to share your feedback on the XR-65X90L. It's wonderful that you are already noticing the superior picture and sound quality, as well as the depth of the available settings.
The X90L is a powerhouse, driven by our Cognitive Processor XR, which works to analyze and enhance the picture to replicate how humans see and hear the real world.
We're genuinely thankful you decided on Sony!
Best regards,
Estefany
- Pros mentioned:Color, Picture quality
The Way Television Was Meant To Be Experienced
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Seriously love this tv! OLED is worth the money. It’s uses a curser for navigating making selections easy. Images are vibrant and intense. If you’re watching a favorite movie for the second or third time this tv will intensify your experience. The color is amazing, beyond impressive. One of my best purchases!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MALM,
You made the right choice! We're glad that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!
-Ralph
