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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 18 Showing 341-360 of 1,846 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Good picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. The remote is missing some buttons our old one had that made it more useful. But it's a good tv set.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DouglasF,
      Thank you for your feedback! We're thrilled you’re enjoying the excellent picture quality of your Sony BRAVIA XR X90L. We appreciate your thoughts about the remote and will share your input with our team as we strive to improve.
      Thank you for choosing Sony, and enjoy your new TV! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    65 Inch Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new Sony Bravia is fantastic, the colors are bright and the picture is really clear. We watch a lot of sports and it seems like we're almost on the field (or ice). We had a smaller Bravia for almost 12 years, and our new Sony doesn't dissapoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gordie9,

      You made the right choice upgrading to the Sony X90L! We're glad that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Great tv.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good. Screen is clear and colors are vibrant. It does get a little off contrast looking at it from an angle, but nothing horrible. I only purchase Sony electronics and have for years. Never any problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fsmith,

      You made the right choice! We're glad that you like the picture quality of the TV. Your feedback about the viewing angle is greatly appreciated. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good picture, value, and checked all my requiremen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to unbox and setup. Product feels solid. Picture is what I expected, but wish it were better regarding window and light reflections. I do think you need a soundbar which I have. Really improves sound quality. Purchased on sale price which helped on value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip,

      Thanks for sharing your 5-star review and experience with the X90L. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the sound and viewing in bright conditions is greatly appreciated. You do have the option to adjust the sound and picture settings of the TV depending on your needs.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Tv for PS5

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture and great features that work with a Playstation 5. Set up was simple and the perfect size for an apartment.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimKar, Thank you for your positive review of the Sony X90L! We're thrilled to hear that you are enjoying the fantastic picture quality and great features, especially with your PlayStation 5. It's wonderful to know that the setup was simple and that the TV is the perfect size for your apartment. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Service

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and quality for the price, customer service was knowledgeable and helpful

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ScottL,

      We are pleased to hear that you are enjoying the excellent picture quality and value of your new X90L! It is also great to know that you had a positive experience with the customer service team during your purchase. Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Cons mentioned:
    App performance

    Rated 5 out of 5 stars

    TV is great, Google TV is ok, setup guide is bad

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The instructions were really bad and made no sense, but other than that, the TV is excellent. You might experience some app glitches with Google TV, but overall I don't mind it and it works.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DolphinCat,
      Thanks for the feedback! We're glad you're enjoying the XR-65X90L and think it's an excellent TV. We really appreciate you sharing that with us.

      We're so sorry to hear that the instructions were confusing and made no sense. That's definitely not the experience we want for our customers and we'll be sure to pass your comments along to our team to help us improve. We appreciate you also letting us know about the app glitches you've experienced.

      Thanks again for the honest feedback and for choosing Sony! It helps us make our products and services better for everyone.
      All the best,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always loved Sony products. This TV was well worth the money and have had no issues with it at all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertL!
      Thank you for sharing your experience and your continued loyalty to Sony products.
      We are immensely pleased to hear that you found the XR-65X90L well worth the money and have had no issues with it at all.

      The X90L uses our Cognitive Processor XR to deliver realistic depth and brilliant contrast. This TV also includes features like XR Triluminos Pro for a wide color spectrum and support for gaming at 4K/120fps.

      Thank you for putting your trust in Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TVs. This is my second. The picture quality in my opinion is the best. Deeper blacks and vivid colors. I've always felt Sony products were quality products. This goes all the back to when I couldn't afford them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Operation television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tvs have clear pictures that seem to adapt to the ps5 seamlessly. The menu is awesome and provides a wide variety of well organized streaming choices. The remote is compatable well the tv so that the bravia is easy to navigate. Finally, it is affordable and has beautiful colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ANDRE, thanks for the fantastic 5-star review! It is most rewarding to hear you're loving the Sony - XR65X90L. This TV is an excellent choice for any home entertainment setup. It brings stunning 4K picture quality to life with the Cognitive Processor XR, while Full Array LED ensures deep contrast and smooth motion across all your content such as movies, sports, or games. Crucially for gamers, its support for 4K/120fps, Variable Refresh Rate, and Auto Low Latency Mode make it a perfect option for your PlayStation 5. Thank you so much for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Great 65” Sony Bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to attach to my VESA swivel mount. Setup was easy and quick. Only drawback is the remote is very limited so I am using the old Sony TV remote that has all the options and even works to control my surround system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dondi,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Your feedback about the remote is greatly appreciated. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture is one of the reasons I bought this tv. I have another one in my basement that has been going for over 15 years. Built to last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, AngieH!

      We are delighted to hear that you love the beautiful picture on your new XR-65X90L! That stunning visual quality is exactly what we strive to deliver.

      Your feedback about your older TV in the basement is truly fantastic—it’s incredibly rewarding to know that a Sony television has been "going for over 15 years"! We are committed to building products that are reliable and "built to last," and your long-term experience is a great testament to that quality.

      Thank you again for your loyalty and for choosing Sony for your home entertainment needs!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, VERY bright. Had to turn the brightness way down. Pairs very well with my x-800 4k player. Great upscaling of bot discs and tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, thank you for the 5 Star. We appreciate you sharing your experience with your Sony BRAVIA XR TV! It's great that you find your new TV's picture quality excellent. Thank you for choosing Sony, and here's to more enjoyable viewing experience! - Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like this tv, the colors looks so vivid and the sound is good. My only issue is that it get stuck sometimes and I have to disconnect the plug to restart it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NelsonC, We are happy to hear that you really like your Sony BRAVIA X90L smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love Sony TV’s and this is a great TV. Picture is amazing. Everything looks really lifelike.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Neal,

      We are happy to hear you love Sony TVs and consider your 65" BRAVIA XR X90L a great one! It's fantastic that the picture is amazing and that content looks really lifelike, which is what our Cognitive Processor XR and Full Array LED technology are designed to deliver. Thanks for choosing Sony!

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV Price / performance

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    100% Satisfied. Wanted a great picture at a not too expensive price. At $950 for 65 in at BB this fit the bill. No, it's not an OLED but picture is great, it's energy cost is comparatively low, and no risk of OLED screen burn in. Wanted to keep all TVs in the house on the great Google Android easy use and fast interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your positive review of the Sony XR65X90L, RalphV. We are delighted to hear that you are 100% satisfied with the picture quality, especially at the $950 price point at BB. The XR65X90L offers excellent picture quality, low energy consumption, and eliminates the risk of OLED screen burn-in. Additionally, the TV supports the great Google Android interface, ensuring ease of use and fast performance, which makes it convenient to keep all your TVs in the house on the same user-friendly system

      Your feedback is greatly appreciated and will help other customers make informed decisions. Enjoy your new television and thanks for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV and Top-Notch Customer Support

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love my TV, the picture quality is outstanding and everything looks super crisp and vibrant. On top of that, the customer service I received when I bought it was excellent. They were helpful, patient, and made the whole process really smooth. Great overall experience

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a must buy! The picture quality and the sound quality are so crisp. We’re still getting used to the size but it’s been a great addition to our living room. Plus perfect for football season!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahS,

      We're so glad to hear that your Sony BRAVIA TV has made such a fantastic addition to your living room, especially with its crisp picture and sound quality. Thank you for your wonderful 5-star rating—it’s great to know the immersive viewing experience is perfect for football season and beyond. The XR65X90L’s advanced image and audio technologies truly bring your favorite moments to life.

      Thank you for choosing Sony—wishing you an outstanding day!
      DiegoV. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia 65'

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television, it was a very good purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JorgeS,
      Thanks for sharing your review! It is fantastic to know that you are so happy with your new TV.

      The XR-65X90L features our Intelligent Cognitive Processor XR, which delivers deep blacks and high brightness for a lifelike picture. It also includes specialized features for gaming and a Full Array LED screen that makes every scene look sharp and vibrant.

      We truly appreciate you choosing Sony and are glad it was a great purchase for you!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I would buy again

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome. I am elderly and it runs a lot. with no problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LnnyPop!
      Thank you so much for sharing your review with us.
      It brings us great satisfaction to hear that your XR-65X90L TV has been performing so reliably for you.

      Thanks for choosing Sony!
      Happy New Year and best regards,
      Estefany Sony_US

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