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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,846 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    EXCEEDS EXPECTATIONS

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After a month of use this TV is exceptional for picture quality, speed, no. of ports, and a nice sound without having to have a sound bar. My previous VIZIO Smart TV can't hold a candle to it when changing channels, freezing up and having to be rebooted as well as the time it took just to start. Well worth the money my sons & daughters invested to gift it to me as a Christmas gift.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AllTrue,
      Thank you so much for sharing your positive experience with your new Sony BRAVIA XR X90L! We're thrilled to hear that it has exceeded your expectations in terms of picture quality, speed, and overall performance. It's wonderful to know that the sound is great too.
      Thank you for choosing Sony, and we hope you continue to enjoy your TV for years to come! -Maria Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. The geek squad was great with installing and very informative. I would recommend them to anyone that is making a purchase from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, astonishing! We're glad you like the picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Color and image is crisp and clear! The Google integration makes it super easy to connect with all devices and access to the Playstore for TV apps makes it very easy to remotely install applications

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustinG,

      Amazing! We're thrilled that you like the picture quality and Google software of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Quality, Reasonable Price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality, crystal clear pictures with bright and vibrant color. Can see so many little details in TV scenes. Definitely one of our best purchases to date.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KatherineK,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great Product - Terrible Delivery Service

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent product! However BB better hire better delivery services. The one hired for this product nearly hosed up my holidays by claiming they could not find my house, and I double checked the delivery address on the order to ensure accuracy and they still were lost.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your feedback, Jamesha.

      We are thrilled to hear that you consider the XR65X90L an excellent product! It is great to know the TV itself is meeting your expectations.

      We are truly sorry to hear about the stress caused by the delivery process during the holidays.
      We recommend reaching out to Best Buy customer support directly so they can document this experience with their local delivery partners and ensure it doesn't happen again.

      Thank you for choosing Sony, and we hope you are enjoying your new TV!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Small Remote

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but we HATE the remote. It is very small, and my Dad has big fingers. He is constantly pressing two buttons at once. He won't use the voice feature because he doesn't want to!! lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Club334me2, Thanks for the 5-star rating! We're glad that you are enjoying the picture quality of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. We apologize if you are not impressed with the design and size of the remote. We'll take this as feedback as it can help us improve in the future. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV with exceptional color and sound. This is the only tv I have ever loved

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LG777,

      It brings us great satisfaction to hear that you love your Sony BRAVIA X90L! We designed this TV to deliver an exceptional viewing experience, and we're thrilled that you are enjoying the outstanding color and sound quality. Thank you for sharing your experience and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect replacement TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome! I love to play my PS5 on it. Love the picture and sound when watching movies and streaming. Easy enough to change things around to your liking. I love all the features including the new ones. And I love making it a photo album for standby

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MiguelM,

      Thank you for choosing Sony!

      We’re honored to hear your positive feedback on the TV XR65X90L! It’s wonderful that you’re enjoying the exceptional picture and sound quality while playing your PS5 and watching movies and streaming content. The ease of customization to your liking and the new features, including the photo album standby mode, truly make it a versatile and user-friendly TV. Enjoy your viewing and gaming experiences!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Really nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv mounting system worked great with my stand picture is outstanding and dont know magic they are doing with sd content but everything I view on it looks great. Not to mention they it make my ps5 games look amazing would definitely buy another one when the time comes

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherM, thank you for your wonderful review of the XR65X90L!

      We're thrilled to hear that you're enjoying the TV mounting system and that it integrates well with your stand. We take immense pride in the picture quality of our TVs, and it's great to know that our efforts in upscaling SD content are making a noticeable difference in your viewing experience. Additionally, we're excited that our TV enhances your PS5 gaming experience, delivering the visuals and performance you've come to expect. Your satisfaction means a lot to us, and we look forward to providing you with more exceptional products in the future.

      Thank you so much for choosing us!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good deal for the price.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For watching sports there is a huge difference in quality. I never really bought Sony before but you can see a difference in football and baseball. So awesome product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lerchcon,

      We're thrilled to hear that you're seeing a huge difference in quality on your BRAVIA XR X90L TV, especially when watching sports like football and baseball. We design our TVs with features like XR Motion Clarity to ensure fast-paced action looks incredibly smooth and clear. We're so glad you chose Sony and are happy with your purchase!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture and great sound

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I've owned. BestBuy staff was super helpful in talking through all the options. Originally I planned on a different make/model that was more expensive but I got all the features I needed/wanted for $500 cheaper. This actually makes me want to go back and upgrade other TVs that I hadn't planned on upgrading. This TV Very has a very fast app movement and amazing picture! Black colors are dark and not much light bleeding. Sounds is good enough to not need a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason, We are thrilled to hear that your new Sony BRAVIA X90L is the best TV you have owned. It's also great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It’s great

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Looks great. Good picture and very reasonable for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, MeganC!

      We are so pleased to hear that you love the look and feel of your XR-65X90L television! It’s incredibly rewarding to know that you find the picture quality great and that you feel it is very reasonable for the price. Delivering premium performance and excellent value is always a top priority for us.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia "Bravo!!!"

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, easy setup, My football season has been escalated to a new level.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, BobRoz!

      We are absolutely thrilled to hear that your XR65X90L television is delivering an incredible picture and that the easy setup allowed you to jump straight into enjoying your content!

      It's particularly rewarding to know that the TV has "escalated your football season to a new level." The combination of our Cognitive Processor XR™ and a high-refresh panel is designed to make fast-paced sports look incredibly smooth, detailed, and immersive.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is outstanding!!! Yes, I highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, JeanneB!

      We’re thrilled to hear that the picture quality on your XR-65X90L is outstanding. Your high recommendation means a lot to us!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    App performance

    Rated 5 out of 5 stars

    65" Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to use, great picture. On lag when opening apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamW, we're glad you like our product. We're sorry to hear that you have an issue with lag when opening apps. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/articles/00108468?utm_source

      If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:

      Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Full Array LED is Fine

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV with a great picture. A lot less money that the QLED/OLEDs. Easy to view from all angles of the room. Lot's of features, like surround sound. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Buzz,

      Perfect! We're thrilled that you like the sound, picture quality, and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Quality TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are happy & satisfied with our TV. It was very easy to setup with google. The picture is so clear, vivid and sharp; the sound is outstanding. This TV has amazing features plus the remote control is very easy to use. Our experience at BestBuy has been the best; easy and stress-free transaction with sales associate whom was very knowledgeable & helped us to choose the right TV for us, as we wanted to invest in a good quality tv that is still affordable. We're very pleased with the prompt & good communication delivery service; the delivery guys were nice and respectful. Would definitely recommend BestBuy for purchasing a new TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillyF, incredible! We're glad you like your new TV! Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. East to set up and start enjoying. Nice sound even when we do not use the sound bar we added. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Casey,

      Great! We're glad that you like the sound, picture quality, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV. Worth the money

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is supurb. Setup was easy. Amazing upgrade from standard hd

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristienB,
      Thank you for your review! It’s wonderful to hear that the Sony BRAVIA XR X90L has exceeded your expectations with its superb picture quality. Congratulations on your upgrade and thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Superior TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I researched TVs for months, purchased and returned a Samsung Mini LED before landing on the Sony X90L. In this price range, you can’t beat this TV. Sony is far superior to Samsung. I used to buy only Samsung but they have clearly declined. I’m very happy with the quality of this Sony TV. Sports look great, regular TV looks good and movies are fantastic, especially with Dolby Vision, which Samsung doesn’t support.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SharpStew, You've made an excellent choice! We're glad to hear you're enjoying the overall quality, especially with sports, regular TV, and movies enhanced by Dolby Vision. Thanks for choosing Sony! -Sam Sony_US

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