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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,846 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV - Second one we purchased!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with crisp picture, easy to set up! This is the 2nd one we have purchased. Can't go wrong with the Sony Full Array!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DawnF,

      You made the right choice! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with both the TV we purchased and the service we received at Best Buy. The quality of television and the difference in sound from our previous TV is so much better and the service we received from both the NN associates and the Sony rep was much appreciated.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeriC, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Value!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this tv and had Geek Squad to install it Saturday December 16. The did a great job and showed me everything that I needed to know. The colors of this TV pop! It was already adjusted by the factory and didn’t have to do nothing, but enjoy the fantastic vibrant colors. I’m glad that I picked this over the new Hiscense tv and the TCL tv. The Sony has a terrific processor vs. the other two TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nateboy,

      Awesome! We're glad that you like the picture quality of the TV. It's also great that you were assisted professionally. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Find

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. Picture and sound excellent and easy to install and configure. Will refer this to friends.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your fantastic review, EugenioJ!

      We are so pleased to hear how much you are enjoying your XR-65X90L television. It's truly rewarding to know that you find the picture and sound quality excellent and that the setup process was easy. We designed this TV to provide a premium and user-friendly experience, and it brings us great satisfaction to know that you will be recommending it to your friends.

      Thank you again for choosing Sony and for sharing your experience.

      Best regards, Gus, Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV & a great value. Geek Squad did a terrific install job.........VERY PLEASED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartinT,


      That's fantastic to hear! We're so glad you're loving your BRAVIA XR X90L and that you found it to be an excellent value. Enjoy the amazing picture! Thanks for choosing Sony. -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Beautiful TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was amazed at the picture quality of this older model (2023) 65" Bravia XR X901 LED 4K UHD Smart Google TV. I particularly like the brightness of the Full Array LED Lighting. it makes quite the difference compared to other TV's which seem not so bright and darker. The price was reasonable as well. It just looks and feels like a more solid TV compared to the more inexpensive Sony models. Worth the extra money for sure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeborahL, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is amazing for the price and the size is also really good. Didn't want to spend too much and am very happy with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RYANC,

      Thank you for choosing Sony!

      We're truly delighted to hear that you're enjoying your XR65X90L! It's wonderful to know that the picture quality has exceeded your expectations, and we're glad you find the size to be perfectly suited for your requirements. Thank you for sharing your experience, and we hope you continue to enjoy your TV!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Balance of price and quality

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful picture at an exceptional price! Good balance for everyday use especially sports fans

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RussellC,

      Thanks for this fantastic five-stars score!

      We're thrilled to hear you're enjoying the picture quality of your X90L. We designed it to offer that great balance of performance for everything from movies to fast-paced sports, making it perfect for you!

      Thanks for sharing your positive feedback and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has been amazing these last couple of months. It runs smoothly when transitions from different apps and the picture quality has been great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JayJay,

      Thank you for choosing Sony!

      It's truly a pleasure to hear that you’ve been enjoying your XR65X90L TV over the last couple of months! We’re excited to know that it runs smoothly when transitioning between different apps and that the picture quality has exceeded your expectations. We appreciate your feedback and hope you continue to have an amazing viewing experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    You can't go wrong with this TV.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV for the money. Easy to use and easy to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RusselA,

      We are thrilled to hear that you are enjoying your BRAVIA XR X90L! It is great to know that you found the setup process easy and that the TV is providing excellent value for your entertainment experience.

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Love this tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality , color is just too good! Sound quality is fine and easy to put together. One thing we found difficult is to connect our android phone which was very easy with my old samsung tv. I still couldnot figure it out how it actually works

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rahman, Thanks for the feedback! The Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV delivers a truly immersive and feature-rich entertainment experience. With its stunning visuals, powerful audio, and smart features, this television sets a high standard for what modern TVs can achieve. Whether you're a cinephile, a gamer, or simply someone who appreciates a top-tier viewing experience, the BRAVIA XR X90L is sure to impress. In addition, the X90L supports Chromecast and with Chromecast built-in, you can display (cast) your favorite websites and app screens from your Android smartphone directly to the TV. Hope this helps. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice mid range tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really happy with this tv, seems like a worthy successor to the X90k. The picture and color are excellent I I don’t notice any serious blooming issues. Also upscales streaming content really well. The sound is ok, but I did add a sound bar. My only real gripe with it is that like all Sonys there are only 2 hdmi 2.1 ports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mike, You've made an excellent choice! We're so glad to hear you like the excellent picture, vibrant colors, upscaling, great sound, and overall performance of your Sony X90L. We have noted your input about the 2 HDMI 2.1 ports and will be sure to forward this feedback to the appropriate department.
      With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch TV review

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV. It has been the best TV I have ever bought; the picture quality is awesome. I am very satisfied and would buy it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, JoshL,

      Thanks for the amazing 5-stars review! It is amazing to hear that you have loved your 65" BRAVIA X90L. It's Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We really appreciate the preference, thank you for choosing Sony, have an amazing day!
      -DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the television is great. The picture makes you feel as though you are there. Recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VirginiaF,

      Thanks for posting this wonderful review! We're delighted to hear you're enjoying the great quality of your BRAVIA X90L and how the picture is provide such an immersive experience!

      Thanks for your recommendation and for choosing Sony!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    good TV so far

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV seems to work like it suppose to, easy to setup since I already had some similar tvs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonR, Excellent choice! Thank you so much for your awesome review! We are glad to hear that you are enjoying your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Great Panel. Great Video Processing. Audio????

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of those purchases you want to love so much. It is a great panel and really shows all sources better than any TV I have ever owned. Truly capable of handling all sources, including 120hz over HDMI from a PC with great handling of HDR. I like the menus and control it gives you over the way the TV handles inputs. For example, my prior Hiscense 4k TV would always set the PC input to game mode, when it's primary use is a HTPC which truly hurt the experience. This TV really allows the configuration I want for video. It has to be one of the best TVs on the market because it really helps the picture by the way it processes. For example, it really does an excellent job with YouTube which is highly compressed. The picture looks great. And while it is not Mini-LCD, it really looks like it is. The picture is amazing. CONS: I really want to give this 5 stars, but to be honest, I am sitting here on day 3 with the TV debating returning it. The problem is the audio handling. I got the Sony SRS-NS7 neckband speaker and was excited for the enhanced capabilities the Bravio provides. I am also using the Sony MX1000M3 Bluetooth headphones because I live in an apartment with a neighbor who complains if I drop a pen. LOL I have a Polk soundbar as well. The Bravio will be playing through the headphones or neck speaker audio device and then go crazy when the soundbar shuts down from inactivity changing the HTPC display setup and leaving me without sound. I have to reselect the audio source on the TV settings. Then, after a few minutes it turns on the soundbar and freaks out again. I have the config to prioritize Sony audio sources but still the audio output changes randomly. On occasion I am sitting there with headphones on with music playing and a moment later my soundbar is screaming at high volumes. I try to handle my rude neighbors complaints and Sony wants me evicted. In addition, the 3d sound on the neckband will not work if the soundbar is at all connected.. even when the soundbar is not powered on. To get the full capability of the SRS-NS7 the HDMI *CANNOT* be connected to the soundbar. I guess I will have to buy an expensive Sony soundbar to try to solve the problem. For now, I just have to disconnect my soundbar and everything is fine. It is just painful as no TV speakers sound good to me. Sony should not force you to have all Sony devices use the TV but that seems to be the case. I am sure some of this has to do with the fact I do not use the TV in smart mode, but I have never had a TV that 6 times an hour loses its mind and changes everything while you are trying to watch a movie or listen to music. I guess I have to invest more in Sony or return the TV. That is very frustrating. I really wanted to love this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SkyCross, We appreciate your time sharing your experience and thoughts on the Sony X90L 4K LED TV. While we're glad that you are impressed with the picture quality, we're sad to hear that you are experiencing some issues with the sound set up. We recommend reaching out to our support team so they can walk you through and assist you with your concern. On the other hand, we take this as feedback, as it can help us improve in the future. Lastly, please make sure your devices are up to date to avoid any performance issues. Thanks and regards, -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best On Market

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV bought it for the bedroom, Sony lights out the best on the market. Bought a Brava 9 for the TV Room. Stands out above them all. You get what you pay for.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LutherW, thanks so much for the fantastic 5-star review. We're elated to hear you're enjoying both the Sony - X90L in your bedroom and the Sony - Bravia 9 in your TV room, what a great combo! It means a lot to know that Sony stands out for you as the best on the market. We couldn't agree more: with premium picture quality and performance, you really do get what you pay for. Thanks again for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome Sony 65”

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality! We upgraded from an LG and what an upgrade!! Easy to setup and the apps are awesome!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like the picture quality, supported apps, and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV I've ever owned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced a dozen year old Sony Bravia with this model and am thrilled with my purchase. Beautiful clarity and definition with excellent sound. Best TV I've owned. Received prompt, professional installation from Best Buy. I couldn't be happier with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SatisfiedBuyer, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Content

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very clear, coloring just right and the Sony soundbar makes it the perfect setup for enjoying tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rosebud

      Thanks for sharing your positive experience!

      We're thrilled to hear you're enjoying the clear picture and just-right coloring on your new X90L TV—Pairing it with a Sony soundbar truly creates a seamless and immersive viewing experience!

      Thanks for choosing Sony.

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

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