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Customer Ratings & Reviews

$959.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,846 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Dual array is really bright and sharp

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv is so bright and crisp I am absolutely blown away how much better it is than my other 2 Samsung 4k tvs!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ToddW,
      Thank you so much for taking the time to leave an excellent rating! We're delighted to hear you are impressed with the overall picture quality of your new TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality tv. Best when on sale

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality 4k tv. Occasional short connection dropouts but unclear if router, streaming service, or tv issue. Lights in the room will show as a reflection if straight in front of the screen so generally best to use without lamps or overhead lights turned down. Watching during the day there are no issues and picture looks good, though we keep it kept out of direct light. The audio seemed decent but ended up getting a soundbar to add a subwoofer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks for commenting! We are extremely pleased to hear your satisfaction with the amazing picture & sound quality of your XR65X90L. We are sorry if you are experiencing an intermittent network connection issue. Let's try to isolate and fix this problem by following our suggested troubleshooting steps on this article:
      https://www.sony.com/electronics/support/articles/00184183

      I hope this helps.

      With Sony X90L, you'll see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

      Should you need more technical assistance or information with our product, please feel free to email us at [email protected] with the following details and we'll be more than happy to assist you.

      Name:
      BestBuy Username:
      Model Number:
      Issue:
      Telephone Number:

      Thank you very much for your purchase and for choosing Sony!

      Best regards,

      Romeo
      Sony Social Support Sony_US

  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Great TV with no anti-glare coating

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything is great about this TV except the lack of antiglare coating. We use it in a very bright living room and we would appreciate anti reflective coating. Something to consider.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Taba,

      Thank you for the additional information! It's great to hear that you're enjoying your XR65X90L overall. The XR90L series is designed with our powerful Cognitive Processor XR to deliver outstanding picture quality with deep blacks and vibrant colors, so we're thrilled you're experiencing that.

      We appreciate your feedback regarding the lack of an anti-glare coating, especially in a bright living room environment. Your comments are important to us and will be shared with our product development team. We are always looking for ways to improve our products and features, and feedback like yours is a vital part of that process.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went in while BestBuy was having a sale, I was looking to upgrade my TV. This has easily been one of the best TV’s I’ve owned! Image Quality is crisp and clean, the tv interface is simple and easy to use! So glad the employee helped point this TV out!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexE,
      Thank you for sharing your fantastic review!
      We’re delighted to hear that you’re enjoying your Sony BRAVIA XR X90L and that it’s been a perfect upgrade for you. Crisp image quality and an easy-to-use interface are what we strive to deliver, and we’re so glad it’s meeting your expectations.
      Thank you for choosing Sony, and happy watching! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Never had a telegision this nice before in my life. Inceedible quality for anime and vide games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigBurgerB!
      Thanks for your positive review.
      It's fantastic to know you're enjoying your new XR-65X90L! We're so happy to hear that it's delivering an incredible experience for your anime and video games.

      The Cognitive Processor XR is designed to bring out lifelike colors and contrast making every detail pop, so it's great to hear that's making a difference for you.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture, great sound, user-friendly interface, love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MateoA,

      Great! We're thrilled that you like the sound, picture quality, and user-friendly interface of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Tv quality

    Rated 5 out of 5 stars

    Better than your normal smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing smart TV. I have around 4 other items i've attached to the TV and they all work well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NorrisD,

      Thank you so much for your review! We're thrilled to hear that you are enjoying the smart features of your BRAVIA XR X90L TV and that it works so well with all your connected devices. We appreciate you taking the time to share your positive experience!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Color

    Rated 4 out of 5 stars

    Would recommend but with a caveat

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color, very good blacks, u won't miss an OLED if u purchase this TV (i own a sony oled in another room. My one quibble is the cheesy remote. No numerals, no channel select button. It connects easily a d controls the cable box, but because of its design, ur forced to use the cable box remote instead of just one. Also - not back lit. Come on guys.. . Sony is usually very high quality and detail oriented - don't understand why they would cheap out on a relatively inexpensive item that is the primary means of interaction with the product. Would still recommend because of the stellar picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PetersD,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the remote is greatly appreciated. The remote is designed with simplified buttons for ease of use and advanced voice control. If you press the "Menu" button on the remote, it will make a number pad appear on your screen when needed. Some features can be accessed quickly by pressing the Quick Settings (wrench icon) button of the remote control. Please refer to this link for more information:

      https://helpguide.sony.net/tv/kusltn1/v1/en-003/01-07-05_01.html

      Hope this helps. In case you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony-65" Bravia Smart TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Sony Bravia I purchased. Great picture. We only replace our original Sony since it wasn't a smart tv and we wanted a larger screen

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Lynne, thank you for your great review! We're honored that you chose Sony again with the X90L, and we're so glad to hear you're enjoying the stunning picture and the upgrade to a larger smart TV. Thanks for your loyalty! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Delivers a Cinematic Experience

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    If you're looking for a premium 4K LED TV with excellent picture quality, gaming features, and a smart TV experience that just works, the Sony X90L is a fantastic choice. Beautiful 4K picture with excellent contrast Google TV is fast and user-friendly Sound is just average without external speakers A bit pricier than some competitors

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DebbieC, thank you for your fantastic feedback, we really appreciate it! And we're thrilled to hear that you're enjoying the stunning 4K picture quality, excellent contrast, and smooth gaming features on the Sony X90L TV. We designed it with the latest technology to offer a premium viewing experience, and it's great to know that Google TV is enhancing your smart TV experience with its speed and ease of use. Thank you for choosing Sony! Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    great value

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    high brightness and a sleek design has great picture and sound quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Biggekow,

      Awesome! We're happy to hear that you like the picture and sound quality of the TV. Thank you for choosing Sony and enjoy your TV!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Living Room TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this new TV in my living room. Paired with Klipsch Home Theater

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyron,

      Thanks for sharing your feedback on the X90L. We're so glad to hear that you love your new TV! Pairing it with a high-quality home theater system like yours is a fantastic way to get the most out of your entertainment setup.

      Thanks for sharing this experience, and for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best in class buy far

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the picture quality of my new tv! I have been a fan of Sony tvs for years. Cinema Forever!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DOUGLASB,

      It's great to hear you're enjoying the picture quality of your new BRAVIA XR X90L TV. We're thrilled to have you as a longtime fan and appreciate your loyalty to Sony!

      Thanks for choosing Sony.

      Best regards,
      Eliab Sony_US

  • Rated 5 out of 5 stars

    Hdmi 2.1

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is amazing for a living room/basement area. Got it for my PS5 because it has HDMI 2.1 and hooked it up with a soundbar. Had it for almost a year and haven't had a single issue with it. I'm surprised they didn't charge more for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StevenB!
      Thank you for your fantastic feedback! We are thrilled to hear that the XR-65X90L has been a great fit for your living room and basement setup.
      We’re glad it’s been reliable for you over the past year and that you’re enjoying such great value.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing and well built also the sound is pretty good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,

      That's great to hear! We're so glad you're enjoying the amazing picture, solid build, and excellent sound on your BRAVIA XR X90L TV. We appreciate you taking the time to share your positive experience with us.

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Tv is the best . I have never had any problems since I bought this tv. It was so easy for my kids to set it up and it’s almost two years

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MabelY, it makes us really happy to hear that the setup was a breeze on your Sony - 65" Class BRAVIA XR X90L! This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. It's so great to know you're enjoying your viewing experience and thank you so much for trusting Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great pick

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to install and easy to navigate set up menu very easy to connect with other Sony devices Very good image quality and sound even without a soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaximeL, thank you for your wonderful feedback! We are so glad to hear that the setup process was smooth on your X90L and that connecting it with other Sony devices was hassle-free. It's great to know you're enjoying the impressive image quality and sound, even without a soundbar. Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The x90l is a great tv. With a few adjustments to the settings the picture pops.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chuck,

      Thank you for your wonderful review! We are so glad to hear that you love the picture quality of your BRAVIA X90L, and that a few adjustments have made the picture really pop for you.

      The XR Clear Image technology is what helps make the picture so clear and vibrant. This feature works to reduce noise and motion blur, ensuring you get a crisp image with excellent clarity and detail, even in fast-paced scenes.

      Thanks for choosing Sony, and have a marvelous day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality of TV is very good. Would definitely recommend Sony TV for any home purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chili,

      Thank you for choosing Sony!

      It’s fantastic to know that you’re enjoying the excellent picture quality of the XR65X90L TV! We truly appreciate your recommendation and are delighted that you find it suitable for any home purchase. Thank you for sharing your positive experience!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    I should have bought one sooner.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been a major upgrade to our home theater, and as my first Sony Bravia TV I can honestly say I wish I had bought one sooner. It was very easy to install the stand and configuring the unit once it was first turned on was a breeze. It automatically recognized my game console, firestick, and Bluray player and set up the best audio and visual options for each one. This is a fantastic 4k TV at a great price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesD,

      You made the right choice with the Sony X90L! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

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