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Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

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Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 1,846 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great vivid colors

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    You expect great clear colorful pictures with a Sony Bravia, and you get it. Super easy setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, nice! We're glad you like the great picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is perfect size. The picture is absolutely stunning. I thoroughly enjoy the fact that when I plugged in my PS five TV informed me which HDMI poor would be optimal for performance would recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathrynG,
      Thank you for sharing your experience! It’s great to hear that your Sony BRAVIA XR X90L is delivering a stunning picture and fits perfectly in your space and gaming setup. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A fantastic 120hz tv for everyday use

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from an older Vizio 4K. This tv blows it out of the water. I am a little nuts when it comes to research before purchase and everything pointed to this tv. The image quality and motion is amazing. The only downside will be that I can’t ever buy anything lesser quality than this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThomasC,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding with the view LED or nothing. recommending

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeff,

      Thanks so much for the outstanding 5-star review. We're honored to hear you're loving the picture quality on your Sony - BRAVIA X90L and that you believe in the power of Full Array LED. We truly appreciate your strong recommendation!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Couldn't be happier!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We replaced a 12-year old 55" Sony with this 65" Sony. We could not be happier! Beautiful, crisp, sharp, bright picture. The colors leap off the screen, especially reds and blues. And, the TV has hook-ups for our older Surround system. The value of this TV, for what it costs, is off the charts. We thought our previous Sony had a great picture, but with newer technology, this Sony is a fantastic TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Toner, Thanks for sharing your awesome experience. We are glad to hear that you are happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Your continued support means so much to us. Thank you for choosing Sony. Enjoy! Vincent Sony_US

  • Rated 3 out of 5 stars

    Subpar Television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Display isn't as good as the television it replaced. Height of the legs definitely not good. The Sound Bar blocks the remote reception. Have to stand up to turn the unit on and off. Totally disappointed in this unit. But after the previous tv died after just a little over two year of use. The protection plan was very disappointing. The replacement was a couple hundred less than the original one. They could've replaced with a unit that was a couple hundred over. But am concerned with the quality of Sony products now. I bought the previous television because I had a Sony 50 inch that had lasted for over 22 years. In fact it is still in use in the master bedroom.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, Thank you for the feedback on your experience with your Sony X90L. We take the quality of our products seriously and are sorry to hear that this TV didn't live up to your expectations. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products. Please note: The stand can be adjusted into two different positions (Standard and Soundbar position). The height of the Stand increases at approximately 70 mm/ 2.7 inches when the TV is in the Soundbar position so we highly recommend switching to soundbar position if your soundbar is blocking the remote sensor.
      Also. there are various settings that you can configure in [Picture] settings to increase the brightness, colors, and contrast level to improve the overall viewing experience on your Sony TV. You may refer to the link below for more information about the picture adjustment settings of the TV:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      Hope this helps!

      And should you need further assistance, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      Sam Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 4 out of 5 stars

    Best Picture i've ever seen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    tv is great and the picture is amazing and well worth the price. The remote and smart tv function like all sony products leaves something to be desired. easy fix with a roku or apple tv etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jethro,

      Thanks for sharing your review and experience with the X90L TV. We're glad that you like the picture quality and user-friendly functions of the TV. Your feedback about the remote and Google software is greatly appreciated.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Money well spent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    For the past 2 months, I've had a blast of this TV. PS5 with VVR is great, the Google TV software is a great addition, and I also love the picture! If you want something close to an OLED without the price, I would recommend researching this TV. Absolutely in love.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WCB357,

      Amazing! We're glad that you like the Google software, picture quality, and PS5 compatibility of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4k sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great and sound is good. Pretty easy one person setup also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DakotaE, Thank you for the excellent review! We're glad you like the amazing picture and sound quality, and ease of setup of your new Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Color
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent color and the glare from windows is very minimal,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Joan, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Not the cheapest, not the most expensive

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv replaced a Samsung that broke just out of warranty, I told the salesperson anything but Samsung, and this is what he showed me, I couldn’t be happier, it’s twice the tv of our other one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeS, we're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome picture

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very simple to set up and picture is amazing. My 4th new Sony in 3 years.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FSJim, Awesome! We are so glad to hear that you are happy with your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    New Sony same model

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV I really like Sony TV'S this is the second one of this model I bought one 2.5 years ago and damaged the screen.. really liked it so when I went to Best buy they still had the same model and it was 400 less so bought it again! 5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryS!
      Thanks so much for taking the time to share your feedback about the XR-65X90L television.
      It is great to hear that you were so pleased with your original TV that you decided to get the same model again, especially since you found such a great deal!

      We appreciate your continued loyalty to Sony TVs!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality and picture is amazing. Would definitely recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cdebaca3107,

      Thank you for the wonderful 5-star review of your BRAVIA X90L! We are so glad to hear that you love the quality and think the picture is amazing. We truly appreciate your recommendation.

      The XR65X90L features our Cognitive Processor XR, which uses a full-array LED panel with XR Contrast Booster to precisely control zones of LEDs. This creates deep, detailed blacks and enhanced peak brightness, all of which contribute to the amazing picture quality you're enjoying.

      Thanks for choosing Sony, have a great day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Does everything well

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brightness is great with whites almost blinding. Audio is impressive on its own although I purchased a soundbar to augment. Color is rich and realistic. Motion is smooth.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanS, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the X90L has lived up to my expectations and has been great for movies, tv, along with gaming. I highly recommend it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rapid66, we're thrilled to hear that the Sony - 65" Class BRAVIA XR X90L has made a great impression on you! This TV is widely regarded due to its Full Array LED technology, providing deep blacks, high contrast, and superior brightness. With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, this model gives you smooth and clear movement for responsive gameplay. Thank you for choosing Sony. Best regards, - Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It has an amazing picture and other features we were unaware of. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI AdrienneG,

      Thanks for the fantastic feedback! We're so glad to hear you're loving the amazing picture quality and all the other great features of your new BRAVIA XR X90L TV. It's always a pleasure when our customers discover the extra details and thoughtful design that we put into our products. We hope you continue to enjoy a spectacular viewing experience. Thanks for choosing Sony. -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What I expect from a Sony tv! Great picture and good features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidP,

      Thank you for choosing Sony!

      We're truly heartened to learn that your XR65X90L TV delivers the great picture quality and features you expect from Sony. Thank you for sharing your experience—it means a lot to us.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony The One and Only

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great value for a great TV! I love it! Geek squad members who delivered it and set it up with my new Sony HT400 soundbar were top notch also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaleF,

      Awesome to hear you're loving the setup! The X90L TV and soundbar combo is a solid choice. Props to the Geek Squad crew for hooking it all up right!
      Thanks for choosing Sony!
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with my new TV. Very good tv quality, beautiful picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KimR,

      Great! We're thrilled that you are enjoying the picture quality of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

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