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Customer Ratings & Reviews

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Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 44 Showing 861-880 of 1,846 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV with a beautiful picture. The viewing angle is great from all corners of the room and the dark/contrast is incredible. Highly recommend this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewC,

      Perfect! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Senior TV User

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV, but wish it would have come with some basic user instructions or manual as to how to use all the features on the remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeneT, Thank you so much for the 5-star rating! We are glad to hear that you are happy with your purchase! For useful information and how to use the features of the TV, please check out our help guide link: https://helpguide.sony.net/tv/kusltn1/v1/en-003/index.html
      Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of a Sony is hands down the best out there. I bought this because my old one after 16 years starting to loose its picture. I have had other brands but the clarity and dependability of a Sony is the one for me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianneG, That's amazing! Thank you for giving the product a perfect rating! We're very happy to hear that your investment is worth it and you are having an enjoyable watching experience with your new X90L Full Array LED 4K Ultra HD Smart Google TV! It is wonderful to hear you like the amazing picture and you've seen the overall improvements of this TV over your previous TV. At Sony we strive to put forward the best possible products for our customers. Thank you so much for choosing Sony! -Jess Sony Social Support Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great visuals and color

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has really good color and visuals, super happy with it. i was in between this tv and an LG c3 but this was well worth it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuadalupeZ, Thank you for sharing your positive experience with your Sony X90L! We're glad to hear that you're happy with the vibrant colors and overall visuals of this TV. You've made an excellent choice and thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    120 Hz, oh my

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Who would have thought 120z TV would change the gamer life <3 It’s so clear that movies are scarier now!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavonJ, That's great! We're glad that you are satisfied 120 Hz gaming experience and the clear movies of your new Sony BRAVIA XR X90L TV. Thank you so much for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great alternative to an OLED for less

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture! Very bright, clean, clear and crisp. Smart TV platform very easy to use. Love the Bluetooth remote. TV has a better picture than some OLED models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StephenR, Great! We're delighted to hear you like the peak brightness level, clear and crisp display, intuitive Google TV experience, and Bluetooth capable remote of your Sony X90L. Thank for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s so vivid and makes the viewing experience so much better!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaryS, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Great picture and easy to use set-up.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear picture. Great sound. Great for video games. No motion blurring that I've noticed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Frost457, Thank you for sharing your great experience! We're glad that you are enjoying the clear picture and awesome sound quality of your new Sony BRAVIA XR X90L TV, especially during your games. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv good

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is fire! Good quality worth it to buy! Buy yours!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelangeloC, Awesome! We are so glad to hear that you are happy with your new X90L TV! Thank you so much for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased ,salesman was very knowledgeable helped me better understand the product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TAF2025,
      Thank you for the 5 stars! It’s great to hear that you're pleased with your Sony BRAVIA XR X90L. Enjoy the excellent picture quality and features it brings to your home!
      Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love Sony products.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I only purchase Sony TV’s and only from Best Buy. Their service and prices are great and they make the whole experience easy. I love the new Sony and it works great in our bedroom. Great picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SoCalAl,
      Great! Thank you for trusting Sony when it comes to quality TVs and we're pleased to hear your satisfaction with the service you received and with the performance/quality of our XR65X90L. Thank you for choosing Sony! Enjoy!- Marco Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best Screen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. Very clear comfortable display. Color and contrast very realistic

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MohammedC, Amazing! We're thrilled to hear you like the picture clarity, life-like colors, and excellent contrast level of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product with awesome picture quality of streaming, gaming and all. Would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EugeneS, Thank you so much for the 5-star review! We're thrilled to hear that the awesome picture quality of your Sony BRAVIA XR X90L TV fits elevates your streaming and gaming experience. We appreciate you for the recommendation and for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size TV, colors is great and super clear. Originally I ordered the Samsung but after some research found this has alot more to offer so I didn't mind spending extra for quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CopperL,

      You made the right choice with the Sony X90L! We're glad that you like the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Perfect tv for movies, gaming not so much.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality on streaming movies was crystal clear, however gaming on a PS5 lag was very evident, had to switch to the gaming mode to reduce almost all lag but the picture quality was extremely dull and washed out. Even with adjusting the brightness and color levels, had a bad look. Eventually returned.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jason, thank you for your honest feedback on the XR-65X90L, and for providing a detailed account of your experience. We are really happy to hear that you found the picture quality for streaming movies to be "crystal clear." We designed this TV with our Cognitive Processor XR to deliver an immersive viewing experience, and it's rewarding to know that you appreciated this aspect.

      We're very sorry to hear that you experienced significant lag while gaming on your PS5, and that the picture quality in Gaming Mode was not up to your standards. This is certainly not the experience we aim to deliver. We understand how frustrating it can be to have to compromise between performance and picture quality, and we apologize that the TV didn't meet your expectations in this regard, even after adjusting the settings.

      Your feedback is incredibly valuable, and we have shared it directly with our product development team. We are constantly working to improve our products and user experience, and insights like yours are crucial for that process. We are sorry that you ultimately decided to return the TV, but we truly appreciate you taking the time to share your thoughts with us.

      Best regards,

      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Forever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV can watch with the curtains open. Picture is incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RiceB, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a gift for my husband. I love sony products and this TV delivered. The color is fantastic and it is a pleasure to watch movies and play video games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BriBrifun Great! We're thrilled to hear that you like the picture quality of your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    AL Kash

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchase 2 of this TV for myself and my sister a month ago excellent bright picture with vibrant colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliK, Thank you for your 5-star review! We're glad that the bright picture and vibrant colors of your Sony BRAVIA XR X90L TVs meet your expectations. Thank you for choosing Sony, and congratulations on your new TVs! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exactly what we were looking for

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our old tv went out on us unexpectedly and I found that this one was well tested in the areas that matter to me. Has been a beautiful upgrade from our last tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrandiB,

      You made the right choice upgrading to the Sony X90L! We're glad that you like this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

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