Main Content

Customer Ratings & Reviews

$959.99
Save $240
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1846 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 77 Showing 1,521-1,540 of 1,846 reviews
  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Updates too much

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture but "updates" two or three times a week. Hard to believe that this is necessary.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardA, thank you for your feedback.

      It's a truly pleasure to hear you're enjoying the picture quality on your X90L!

      Frequent update notification aren't typical, so it's possible a previous update hasn't completed fully. We recommend following all on-screen steps carefully and ensuring the TV remains powered on until the update finishes. You can also update it manually on Settings > System > About > System Software Update.

      If the issue continues, our support team is available to walk you through the process and help get things running smoothly: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      We appreciate you bringing this out to our attention!

      Thanks for choosing Sony.

      Sincerely,
      Jenn. Sony_US

  • Rated 3 out of 5 stars

    REVIEW OF SONY X90L TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just had this new 65 installed by the Geek Squad 2 days ago. The next day, the TV did not show any picture but the audio was on for only HBO. The picture worked for the other apps and the actual cable tv. I had to unplug and plug it back in and it did nothing! This is not good for a brand new tv out of the box! The next morning the tv picture worked for all the apps including the one with HBO. I do not know if this was a glitch but this is disappointing to spend so much on a Sony and have this happen for a new tv that is not 1 day old!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi christina, Thank you for sharing your experience with the Sony X90L. We apologize for the inconvenience you faced with your new TV. It sounds like you encountered a temporary glitch that affected the picture display for HBO while the audio continued to work. We appreciate your patience in troubleshooting by unplugging and plugging the TV back in. We are glad to hear that the issue resolved itself the next morning and that the picture worked for all apps, including HBO.
      If you experience any further issues, we recommend checking for any available software updates for your TV, as these can often resolve unexpected glitches. Additionally, you can reach out to our customer support team through this link: https://us.esupport.sony.com/support/s/service?language=en_US for further assistance.
      We value your feedback and are committed to ensuring you have a great experience with your Sony TV. Thank you for choosing Sony. -Sam Sony_US

  • Rated 5 out of 5 stars

    Sony makes great tvs

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has always been good. Last one lasted 7 years. Hope this one does as well

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristyP, Awesome! It’s great to hear that you’ve had a positive experience with Sony TVs in the past, with your last one lasting 7 years. That’s impressive durability. Given Sony’s reputation and the upgrades in the X90L such as improved local dimming zones and Google TV integration, it’s likely built to last, especially with proper care. Here’s hoping it serves you just as well, if not better, for years to come! Enjoy your new TV! -Jess Sony_US

  • Pros mentioned:
    Tv quality

    Rated 4 out of 5 stars

    x90l

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV itself is amazing. Android interface is less so.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewO, Thank you for the feedback on your experience with your Sony X90L. We're delighted to hear that you're satisfied with your purchase. We have noted your input about the Google TV interface and will be sure to forward this feedback to the appropriate department. If you have any specific suggestions or features you'd like to see, feel free to share them with us. Your insights are important to us as we work to meet and exceed your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Surprised and unexpected purchase!!!!

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great and very safistcated service, with no problem ro answer very technical questions about the product. Real friendly atmosphere with a proposal of every posibke option o. My purchase. Recomend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexA,

      Awesome! We're glad that you were assisted professionally. It's also great that you are enjoying this amazing TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Good TV Google software eh

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV…but I would say the google software isn’t as intuitive as apple tv but again apple tv doesn’t go higher than 4k like this TV does all in all great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShaneS, Awesome! We're very pleased to hear you like the overall quality of your Sony X90L. We value your input about the Google TV UI and strive to continually improve our products to meet the expectations of our customers. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV for the money.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really good picture on this TV. I wish it had a better remote control.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidH, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. We take all user input seriously and will make sure your comments reach the appropriate person, especially with the supplied remote control. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good product

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV with nice picture quality and sound. I am happy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandeepgoudD,
      Amazing! We're extremely pleased to hear that you are enjoying the incredible picture and sound quality of your X90L TV. We rely on customers like you to let us know what we're doing right to continue to provide the best experience possible. Thanks for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Movie watcher

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Vey good TV for $1,299.99 The only issue i having is changing the format. Using zoom on cable channels is fine but reading any cable channels are to wide to read.They must be back to normal or full picture. Zoom is fine for cable movie's.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nonickname111, we're glad you are enjoying your new TV. We understand your concern regarding the screen mode feature of your Sony unit. You can find this link helpful, please check:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90l/articles/00027127

      Should you need further assistance, please visit the Sony support site. Unfortunately, due to the current Best Buy phishing protocol for your protection, we cannot provide a direct email or phone number for customer support as of now. Please find Sony Electronics' Support information: Go to our support website > click on “Support” > scroll down click on “Contact Support” > click on "(select your product type)" and from there you'll see different ways to contact us.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Name:
      BestBuy Username:
      Model Number:
      Question/concern:
      Telephone Number:

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    The best budget choice for a home tv

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The best buy associate recommended this over the samsung qc80 and i should have listened the first time. I didnt like the samsung so i had to exchange it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VasylR,

      You made the right choice with the Sony X90L! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 3 out of 5 stars

    Very unhappy customer

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek squad technician was supposed to come back and make adjustment of the sound Bar, but he never did. I have multiple text messages from him telling me he is coming but he never did. I kept waiting and wasting my time several times based on his promises, but it was all in vain. The sound Bar is not functioning, and sound is coming out. I am very frustrated with this service!!!!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OhannesD,

      We're truly sorry to hear about the frustrating experience you've had with the Geek Squad technician regarding your soundbar setup. We understand your frustration that your soundbar isn't functioning correctly.

      While Geek Squad is a Best Buy service, we want to ensure you're able to fully enjoy your Sony products. If you continue to have trouble getting your soundbar to work after reaching out to Best Buy, please don't hesitate to contact Sony Support directly. Our team would be happy to assist you with troubleshooting or guide you through setting up your soundbar.
      Thanks for considering Sony Products.
      -Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    Disappointed

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this on the strength of Sony's reputation. The picture is pretty good but I was hoping night scenes would look better in a well lit room. Sometimes there is very little detail. Just a lot of dark. I've had some issues with streaming apps so I would have to use my Roku. Within the last couple of months it lost the Internet connection and I would have to go to settings and reconnect. The last time it lost Internet it wouldn't reconnect until I shut down and unplugged and restarted the TV. Discouraging considering that this set is only 8 months old.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jbw1243, While we're glad you like the great picture quality of this TV, we regret to hear the issues you're having when watching night or dark scenes. This is definitely not the news that we would like to hear. We understand how important it is to find a TV that excels in displaying dark scenes with clarity and detail. There are various settings that can be configured in [Picture] settings to improve the overall picture quality and the viewing experience on your Google TV. More information about the picture adjustment settings of the TV can be found on the link below:

      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      For streaming app issues, try to uninstall and reinstall the affected app and make sure that the firmware version of the TV and the app are all up to date.

      If the Wi-Fi signal on your TV drops or intermittently disconnects, please follow the troubleshooting steps on the link below:
      https://www.sony.com/electronics/support/articles/00184183

      If you are unable to resolve your concern, please email us at [email protected] with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely,
      Sam Sony_US

  • Rated 5 out of 5 stars

    Dana, Dana, Dana!

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely informative, genuine and fun experience with Dana the day we purchased our tv & soundbar!! Thank you for helping us Dana!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonnetteL, Great! Thank you for the 5-star rating! Good to know you had an amazing shopping and customer service experience. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture very clear. Easy to use remote. Sound quality good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElaineF,

      You made the right choice! We're thrilled that you like the sound, picture quality, and remote of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    New 65” Sony TV

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy purchase, looked online for a new 65” Sony TV, on sale, $200 off, placed order, picked up TV 2 hours later, Best Buy associates loaded it my car for me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomG,

      You made the right choice! We're glad that you are happy with your purchase. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Moving? Fuggedaboutit

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought both the tv and sound bar Nov 23. Chose Sony for the picture and because I have owned Sony TVs before. Fast forward to March 24 after I moved, my tv quit working. It was packed and moved by professional movers. I call Sony and the response is, well, it is out of warranty. No other suggestions or options. I looked on the web site and there are not licensed Sony tv people anywhere close (I live in a metro area). I find a tv repair person and he tells me that the led bulbs are not working. The TVs are so thin, any movement can damage them. The repairman can seem to find bulbs since the tv is so new, so I have a black screen on my wall. It appears the only option is to now buy a new tv. I am very dismayed that I took all of the precautions to move my tv and now it is useless. Is this now Sony quality????? No parts to even fix it, really? Do NOT move this tv if you want it to work again.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cinn, we're genuinely sorry to hear about your Sony - XR65X90L not working after moving. We understand how frustrating this situation must be especially after mentioning you took all the precautions. We'd like to take a further look into your case, please email the information below to [email protected] so we can better assist you.
      Full Name:
      Best buy Username:
      Telephone Number:
      Model Number:
      Issue/Concern:
      Thanks for considering, regards. - Dominick Sony_US

  • Rated 5 out of 5 stars

    Sony TV purchase !

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent purchase, Sony TV's truly deliver on all its promises for sound & display

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuyR,
      Thank you for your wonderful feedback! We're so glad to hear that your new Sony BRAVIA XR X90L TV is delivering great sound and stunning display. It’s great to know you’re enjoying your purchase!
      Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound for the price would highly recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeL,

      We appreciate the recommendation and we're glad to hear that you like the picture, sound quality and price point of the TV. See a vivid, crisp picture while you watch and game, all powered by the intelligent Cognitive Processor XR™. Full Array LED and XR Contrast Booster precisely controls zones of LEDs expanding the contrast range for deep, detailed blacks and increased peak brightness. HDMI 2.1 VRR, 4K120, and ALLM support lets you unlock the full potential of your favorite games for smooth and clear gameplay. Thank you for choosing Sony!

      -David Sony_US

  • Rated 5 out of 5 stars

    Master Bedroom

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality, several options for video streaming. Thin bezel makes screen viewing the ultimate viewing experience. On screen instructions make it easy for the most user friendly installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Grumpybear,

      Awesome! We're glad that you like the picture quality, design, and user-friendly functions of the X90L TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product and great quality. I connected with sound bar from samsung and works just fine!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BBBuyer,

      That's awesome! We're thrilled to hear that you find your Sony BRAVIA XR X90L excellent and that it has great quality. Indeed, a soundbar makes the viewing experience better. Thank you for choosing Sony! Enjoy!

      -Maria Sony_US

Sponsored