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Customer reviews

Rating 4.8 out of 5 stars with 260 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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94%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 258 reviews
  • Rated 1 out of 5 stars

    Terrible

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    To dark in bright room. Would not advise to purchase.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Johnny,

      We are sorry to hear that the Bravia XR8B OLED is appearing too dark in your room. For better visibility in bright environments, we recommend disabling the "Power Saving" mode in the Eco Dashboard and turning off the "Ambient Light Sensor" under Picture settings to prevent the TV from automatically dimming. Additionally, setting the "Peak Luminance" to High and using "Vivid" or "Standard" mode can significantly boost the screen's brightness.

      Thanks for choosing Sony. 

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality, Picture quality
    Cons mentioned:
    Brightness

    Rated 5 out of 5 stars

    Can't go wrong with this

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable picture quality. I was split between the OLED and the MiniLED versions but ultimately chose this as my living room doesn't have too much natural light. The contrast is lovely and the viewing angles are great too. The vibrance holds even when watching from an 80 degree angle which is nice if you have a big room. The sound doesn't distort even if bump it up to a very high level. Rating the Brightness as 4/5 as the MiniLED is clearly brighter than this, but you won't be disappointed with this buy at all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShardulC,

      It is most rewarding to hear that the unbelievable picture quality and wide viewing angles are making such an impact in your living room! We are thrilled that you’re enjoying the vibrant colors and consistent contrast, even from an 80-degree angle. It is also great to know that the sound clarity remains sharp for you, providing a premium experience even at higher volumes.

      Thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Sony for the win!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality. Very happy I updated from a LED to OLED. The picture is amazing and the ability to play in Dolby Atmos makes the viewing experience even better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bryan,

      Thank you for choosing Sony!

      We're excited to hear that you are very happy with your upgrade to the K65XR8B OLED TV and appreciate the amazing picture quality. It's wonderful that Dolby Atmos is enhancing your viewing experience, bringing immersive sound to complement the stunning visuals.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Highly recommended *****

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was shopping for a 66" tv with integrated sound and my salesperson, Travis, suggested the Sony Bravia XR8. The clarity of sound and picture was impressive. Compared to other tvs on display. The Bravia was the best in class. At home, the Bravia fit easily on the adjustable wall mount bracket aleady in place from my 45 inch, 15 year old Mitsubishi. The set up for volume and picture on the Bravia was pretty easy with a lot of available adjustments. The price was right on the Bravia and I took advantage of setting up a Best Buy account. I am very satisfied with the product and sales experience at Best Buy. My next purchase will be a washer and dryer and Travis will be my go to for that purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DebZ,

      We’re thrilled to hear your new BRAVIA XR8B is such a massive upgrade! It’s great that the Acoustic Surface Audio+ and picture clarity stood out to you, and we're glad the setup and mounting process went so smoothly.

      Thanks for choosing Sony.

      Best regards,

      Eliab Sony_US

  • Pros mentioned:
    Oled quality, Picture quality, User interface

    Rated 5 out of 5 stars

    Great OLED TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors are incredible, thanks to the OLED’s superiority characteristics. And the user interface is simple and quick. It uses the Google TV operating system, both built on Google's Android platform, allowing access to apps and streaming services from the Google Play Store. The sound is very good, but better if you buy a soundbar by Sony or other brand. The remote is great too. The TV’s brightness is very good; it’s best watching in a darker room. For the price it’s a great value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for this excellent and detailed review, dfword!

      We are absolutely thrilled to hear that the K-65XR8B OLED TV is delivering an incredible viewing experience for you and that you feel it’s a great value for the price.

      Your feedback strongly validates our efforts, especially regarding the picture quality. The XR Processor™ works in harmony with the OLED’s superiority characteristics to ensure those incredible colors and deep blacks are exactly what you expect.

      We are also glad to know that the Google TV operating system provides a user experience that is simple, quick, and gives you seamless access to all your apps.

      It's rewarding to hear that the sound and the included remote are also meeting your expectations. We also appreciate you mentioning the value of pairing the TV with a soundbar to enhance the audio experience further, which is something we highly recommend for a truly cinematic setup!

      Thank you again for choosing Sony to be the center of your home entertainment.

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Black level, Oled quality, Picture quality

    Rated 5 out of 5 stars

    Nothing but OLED from here on out.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best TV I've ever owned. The QLEDs are ridiculously bright, especially with the lights out for a movie. This OLED has such rich colors that pop without blinding you in the process. I watched a Tron Ares promo and was blown away by the deep black and the way red just came to life.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      It is a true pleasure to hear that the BRAVIA XR8B is hands-down the best TV you've ever owned! Your description perfectly captures the cinematic experience we strive for with our OLED technology: "such rich colors that pop without blinding you." That is the magic of the OLED panel working with our XR Processor to deliver a cinematic experience.

      Thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Black level, Picture quality

    Rated 5 out of 5 stars

    XR8B Rocks..

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have to say this K65Xr8B is a beautiful tv..Picture quality is top notch..Blacks are bold and wow do they drop your jaw..Setting are a bit sensitive but once it is dialed in You will be amazed..Most streaming is not 4k so some picture not up to par..Not Tvs Fault..A 4k Blu ray player is incredible..I watched Enter The Dragon in 4k with a panasonic UB 420 and the colors popped like nothing i have seen..For the the Black Friday price i am Blown away..Oled is the way to go..Sound is good but add a stereo with bass boomer And you are at the Theatre...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesM,

      It's a true pleasure to hear that your new BRAVIA XR8B is blowing you away with those jaw-dropping black levels and bold colors! We are glad you’re seeing the full potential of OLED through your 4K Blu-ray player—there’s nothing quite like that cinematic pop to bring a classic film to life. It is wonderful to know that after a bit of dialing in, you've achieved a picture that leaves you truly amazed.

      Thank you for making Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Black level, Picture quality, User interface

    Rated 5 out of 5 stars

    Nice upgrade

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv , easy set up. Has a user friendly interface. The remote is nice , sound in the tv is good and clear with out sound bar. Darks look great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello EricaM,

      Thank you for choosing Sony!

      We're honored to hear that you find the K65XR8B TV easy to set up and appreciate its user-friendly interface. It's wonderful to know the remote feels comfortable and that the TV's sound quality and dark visuals enhance your viewing experience without needing a sound bar. Your detailed feedback inspires us to continue delivering quality products that bring enjoyment to our customers.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Next-Level Picture and Sound

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome. The picture quality is unreal, with super vibrant colors and sharp detail. The OLED really shines, especially in a dark room — the blacks are deep and everything just pops. The sound is crystal clear and better than I expected without needing extra speakers. Overall, I’m extremely happy with it and would definitely recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Yankee40!
      Thank you so much for sharing your feedback! We are immensely pleased to hear how much you like your K-65XR8B TV.

      This model features our advanced OLED panel for deep blacks and vibrant colors, plus XR processing for sharp detail. The built-in sound system is designed to deliver clear, immersive audio, so you can enjoy great sound without extra speakers.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Excellent TV At Good Price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had this TV for about 2 weeks, like it a lot, and have had no problems. I was a little worried before purchase why a current year (2025) 65” Sony OLED TV would be on such a significant sale vs other Sony’s that were not, but after getting AI to do a bunch of research on that subject, nothing concerning came up. Been very pleased with the purchase. Sony is the best at producing lifelike color, and the detail is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sawmill!
      Thank you for sharing your feedback on the K-65XR8B TV!
      It brings us great joy to hear that you are so pleased with your purchase and that you're finding the color and detail to be amazing.

      We hope you also get to take full advantage of other features, such as Acoustic Surface Audio+, where the screen is the speaker for sound that perfectly matches the action.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just buy it

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great. I wish i got it sooner. Amazing quality, the sound spatial recognition is great. I was worried about using the mount instead of a wall mount but they are good quality and my tv is stable. The responsiveness between consoles is great. Visuals are amazing, the darkest darks. When there is no feed on the black screen you cant even tell its on aside from the logo. The glare is minimal on the tv also!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Morgann,

      It's a true pleasure to hear that your new BRAVIA is such a game-changer for your home setup! We are glad the spatial sound and incredible contrast levels are providing that immersive experience you were looking for, and it is great to know that the stand provides the stability and peace of mind you need.

      Thank you for making Sony the heart of your home cinema experience.

      Regards,
      Dominick Sony_US

  • Rated 5 out of 5 stars

    Excellent in store help with purchase

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Delivery and set up of my HTPC system went very well and timely. The price of the Sony 65" tv was excellent and the credit I received was enough to off set the total coast of the Quest 3. I bought everything in store and the help I received helped me to make an informed decision for my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Setup ease

    Rated 5 out of 5 stars

    Perfect Upgrade for our LR

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Was well educated at Robinson store by Dylan Snyder. TV arrives in huge box that stands on its own. Cut the two straps and lift the box off. EZ. The instructions are OK..but since pictures only were not perfect. Once set up the on-screen set up is easy to follow. Cool to sit where I usually watch, point remote, and have sound optimized for that spot. Picture is amazing. Especially noticeable on baseball games. When watching our TV series the pix quality is there, but we begin to take it for granted (until we watch on any another TV). Happy with experience and the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NowDadofCollegeKid,

      Thank you for the fantastic 5-star review! It's a true pleasure to hear you are loving your new Sony - BRAVIA 8. It's wonderful to hear that the unboxing process was so easy and that the on-screen setup was straightforward. We're especially happy that you've noticed the stunning picture quality, which is powered by our XR Processor. This technology intelligently optimizes every scene, and as you've noticed, it makes a huge difference on things like baseball games, where the clarity and motion are critical.

      And you've perfectly described one of our favorite features: Acoustic Center Sync with the remote. It's designed to deliver the best possible sound from your viewing position, making the experience truly immersive.

      We're thrilled you're happy with your purchase, and thanks for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    The best TV I've had.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The best TV I've had. I'm 86 years old and have had many TVs since 1955. I chose Sony back in the mid-1960s and I have upgraded every few years. I moved our six-year-old 65" Bravia upstairs and installed this one in our family room. What a great difference six years makes! I do a lot of photography and I am attuned to good pictures when I see them; I absolutely love the pictures on this set. It's the most life-like of them all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pavelaw,

      We are truly heartened to learn that your new Sony XR8B is the best TV you've owned! Hearing such high praise, especially from someone with your long experience and keen eye for quality thanks to your background in photography, means a lot to us. It's wonderful that you've been a loyal Sony customer since the 1960s, and we're glad this latest upgrade impressed you with the great difference six years of technology makes.

      We really appreciate you choosing Sony again!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Sony Reliability

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This OLED is great for my basement, their processing is top notch as always. If you’re looking for a good budget OLED for sports, this is a phenomenal option!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Joseph!

      We’re thrilled to hear that the BRAVIA 8B is the perfect fit for your basement. It’s great to know our XR Processor is delivering that top-notch performance you expect, especially for fast-paced sports!

      Thank you for choosing Sony for your home theater!

      Best regards,
      Gus, Sony Social Media Team Sony_US

  • Rated 5 out of 5 stars

    Excellent Television

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the picture is excellent, and what was expected based on the in-store demo. The setup was a little lengthy, and some instructions were confusing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tbonina,

      We are very glad to hear that you are enjoying the excellent picture quality of your new BRAVIA XR8B and that it matches the experience you had during the in-store demo. We apologize for the length and any confusion during the setup process, but we hope the stunning visual performance makes it all worthwhile.

      Thank you for making Sony part of your entertainment!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Black level, Picture quality

    Rated 5 out of 5 stars

    Amazing Sunny TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is absolutely beautiful. The colors are vivid, the motion is smooth, there's no white wash on dark scenes or ghosting in video games. It's also very responsive and integrates well with my smart home devices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris,

      Thank you for choosing Sony!

      We’re honored to hear that the K65XR8B TV’s vivid colors, smooth motion, and clear dark scenes have impressed you. It’s wonderful to know that the responsiveness and smart home integration are enhancing your viewing experience. Your detailed feedback encourages us to continue delivering exceptional technology that fits seamlessly into your lifestyle.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Oled quality, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV. Perfect picture. Replaced older LG TV. OLED makes a quite difference in picture quality. Highly recomended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ALA1!
      Thank you so much for taking the time to review your K-65XR8B. We are thrilled to hear that you’re enjoying the picture quality and that you would highly recommend it.

      The XR8B features our OLED panel for deep blacks and vivid colors, along with advanced processing for sharp detail and smooth motion. Its smart TV features make it easy to stream your favorite shows and movies, so you can get the most out of that upgraded picture quality.

      We appreciate your decision to go with Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Black level, Picture quality

    Rated 5 out of 5 stars

    Great sale! Nice tv! Won’t Regret

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very deep blacks and very vivid picture. I also love the google built in microphone. This tv is one of the best OLED tvs on the market. I will exceed everything you throw at it. I am well aware it isn’t QD OLED but who cares for what this is, it’s the best for what it is.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, Drock!

      We are absolutely thrilled to hear that your K-65XR8B TV is delivering the premium experience you expected, highlighting the very deep blacks and the vivid picture quality. It's incredibly rewarding to know that you consider it one of the best OLED TVs on the market!

      We specifically engineered the XR8B series to deliver exceptional contrast and brightness, and your feedback is a wonderful validation of that effort. We're also glad you're finding the built-in Google microphone convenient for seamless use.

      We appreciate your strong recommendation and thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great price per value

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and tech is amazing like the AI features, only issue is some handshake issues with older Sony sound bars but I mean it is what it is, the power saving mood is a little annoying, if you pause something for a hour the TV shuts off even when eco mode off.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DanielSA,

      Thank you for choosing Sony!

      It's a true pleasure to hear that you’re enjoying the great picture and advanced AI features of your K65XR8B TV. We appreciate your honest feedback about the handshake with older Sony sound bars and the power-saving mode—it helps us understand your experience better. Thank you for sharing your thoughts, and we hope your overall viewing continues to be enjoyable.

      Best regards,
      -Fred Sony_US

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