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Customer Ratings & Reviews

  • SONY OLED
  • The image features a large flat screen TV displaying various apps and content, including YouTube, Netflix, Disney+, and Spotify. The TV is also showing a movie, specifically "The Super Mario Bros. Movie." The TV screen is filled with different content, making it a one-stop entertainment hub for users.
  • Left. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The other text on the remote control includes "TV Menu," "Ch," "Sony Pictures Core," "Disney+," "Prime Video," "Crunchyroll," "YouTube," and "Sony."
  • Alt View 1. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • SONY BRAVIA 8 OLED
  • The image features a large Sony Bravia 8 OLED television screen. The screen is displaying a blue and yellow image, which is likely an advertisement or promotional material for the television. The television is mounted on a wall, and the screen occupies a significant portion of the image.
  • Alt View 3. Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV - Black.
  • The image features a black box with a display screen on it. The screen is displaying the time and date, which is "12:00" and "01/01/2016." The box is made of black squares and has a white label with information about the device. It is likely that the device is a control panel for a building or a piece of equipment.
  • The image features a large flat screen TV mounted on a wall in a living room. The TV is positioned between two couches, with one couch on the left side and the other on the right side of the room. The room also includes a dining table, a few chairs, and a potted plant. There are several bottles placed around the room, and a handbag can be seen on the floor. The overall scene is a well-furnished living space with a focus on entertainment and relaxation.
  • The image features a large television screen with a blue background. The TV is a Bravia 8 77" class TV, and it is accompanied by a remote control. The television is displayed in various sizes, including a 67.4" screen and a 38.8" screen. The remote control is also shown in different sizes, with a 15.9" and a 23.5" version. The image emphasizes the versatility and adaptability of the television and remote control to suit different needs and preferences.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a night scene with a group of people walking on a street. There are at least 12 people visible in the scene, with some walking closer to the foreground and others further in the background. The street is illuminated by numerous lanterns, creating a vibrant and lively atmosphere. The image is described as having over 8 million self-lit pixels, which suggests that it is a high-resolution image. The pixels are precisely controlled to produce pure black and high brightness, which enhances the overall visual quality of the image. The presence of the lanterns and the night setting contribute to the overall ambiance of the scene.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Picture as the creator intended.
  • Movies Included: 5 movie credits to redeem on latest movie releases. 12 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pure Streaming Core. Gran Turismo: Based on a True Story. Featured: Denzel Washington in The Equalizer 3. Spider-Man: No Way Home. No Hard Feelings. Add to Your Library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026, to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply; for more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Google TV™ brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you. For you Live Apps Library YouTube Oppenheimer Trending | Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb Top picks for you ET L . XMEN Disney+ I - - mr.& mrs smrth - MASTERS AIR AR aen I - - Your epps NETFLIX Free TV channels prime video Disney+ tv max hulu Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube and YouTube Music are trademarks of Google LLC.
  • Perfect for PlayStation 5 - EXCLUSIVE FEATURES: Auto HDR Tone Mapping, Auto Genre Picture Mode, 4K 200d MARVEL SPIDER-MAN 2 PS5, PS5 Mode Modua, MUMI, custom sensings, MUN, viw Toututa q warch Coosshal nnaa Standara a om om - ve All your gaming settings and assist features in one place with Game Menu. PS5 console, DualSense" controller, and vertical stand sold separately. Visual effects and UI are simulated. Captured on PSS* Mix of gameplay and in-game cinematics. D 2024 Sony Interactive Entertainment LLC. Developed by Insomniac Games, Inc.
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • The image features a blue car parked on a street, with a building in the background. The car is positioned in the middle of the scene, and there are two other cars visible in the background. The image is advertising a TV with billions of accurate colors, showcasing the vibrant colors and details of the scene.
  • Sony - Why upgrade to the BRAVIA8 video 1 minutes 08 seconds
  • Sony BRAVIA 8 Unboxing Guide Video video 3 minutes 01 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

Model:
K77XR80
SKU:
10314433
Your price for this item is $2,198.00
The comparable value price is $3,199.99

Customer reviews

Rating 4.7 out of 5 stars with 559 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

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Cons mentioned filter

93%would recommend to a friend
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 559 reviews

  • Sony OLED

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded from a five year-old TV. The Sony OLED model was highly recommended by the Best Buy associate. Everything about this television is positive. Excellent picture.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the review, biker01red!

      A five-year upgrade is a big deal, and we are so glad that Best Buy pointed you toward our OLED! There is nothing quite like that first time you see those pure blacks and vibrant colors on the Bravia 8. We’re thrilled to hear that everything about the experience has been positive so far.

      Thank you for choosing Sony!
      Best regards, Gus, Sony Social Media Team sony-global

  • Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, easy to set up and navigate the home screen.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregJ, Thank you for the 5-star rating! We're very much pleasured that the Sony BRAVIA 8 TV's picture quality and overall interface are to your preference. Thank you for choosing Sony! - Maria Sony_US

  • Great Investment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After having the TV for a matter of weeks and watching primary television, movies, DVDs and gaming, this TV exceeded all of my expectations. Even the sound is really solid for such a slender large screen TV. I would highly recommend.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the truly glowing review, AdamB!

      We are absolutely thrilled to hear that the K-77XR80 television has exceeded all of your expectations after weeks of use across all your entertainment—including television, movies, DVDs, and gaming!

      It is especially rewarding to hear your comment that the sound is really solid for such a slender large screen TV. We put significant effort into the acoustic design, and we are delighted it enhances your viewing experience.

      Your high recommendation means the world to us. Thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Sony Bravia 77" OLED TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely LOVE this tv. I'm suddenly watching tv again. Robert has assisted me with two tv purchases, and definitely knowledgeable about all of the tvs, and he was correct...the Bravia 8 is the best!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgianaN, thank you for the great score! We're thrilled to hear that you love the BRAVIA 8, and it's good to read you received excellent assistance at the store. Thank you for choosing Sony! My best regards. -Jenn Sony_US

  • nice picture

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    i buy this sony tvi & i love it great sound & picture.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MireilleP,

      Thank you for the great 5-star review of the BRAVIA 8. We're delighted to hear you're loving the TV's performance. Enjoy the fantastic combination of its great sound and stunning picture quality!

      Thank you for being part of the Sony family!

      Best regards,
      Dominick Sony_US

  • An excellent viewing experience.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. It enhances the quality of pixels and provides an excellent viewing experience. It automatically adjusts the picture quality and settings, as well as the outstanding audio quality.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RamanujamR, thanks for sharing your fantastic experience with the BRAVIA 8!

      We're so pleased to hear you find it a "Great TV" and that it enhances pixel quality for an excellent viewing experience. It's also wonderful to know you're appreciating the intelligent features like Auto Picture Mode and more settings adjustments, alongside the outstanding audio. That's exactly the seamless and immersive experience we aim to deliver!

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Great picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a very clear and bright picture. It looks great in my living room. The only thing that I have had an issue with is it cuts off about once every evening and then turns back on by itself.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AutumnP, thanks for sharing your experience with the BRAVIA 8!

      It's great to hear the picture quality stands out and that it fits beautifully in your living room. Regarding the brief shut-offs you mentioned, we recommend checking for any available software update in Settings > System > About > System Software Update. A full power restart (holding the power button on the remote for a few seconds or unplugging the TV for about a minute) may also help resolve the issue.

      If the problem continues, our support team would be happy to assist you further at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv

      Thanks for choosing Sony!

      Sincerely,
      -Jenn. Sony_US

  • Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy! Clear picture. Easy set up. Delivery took longer

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ikijigoku, Thanks for the 5 stars! We're thrilled that you find your Sony BRAVIA 8 TV's stunning picture quality great and the setup very user-friendly. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • BRAVIA 8 77"

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Enjoying this TV greatly. It replaced a Panasonic ZT60 65" Plasma in our basement. 4k movies really shine and show off the display's contrast and vivid colors. We demoed this set in the showroom vs the Samsung S90 & S95 and it won us over with the 'looking through a window' picture processing and quality.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi sekmidlo,

      You made the right choice upgrading to the Sony BRAVIA 8! We're glad that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 77" Class Bravia 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great. The picture quality is excellent. The colors enhance the over viewing pleasure. Watching TV makes you feel like you are actually at the location

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AbrahamR.

      Thank you for your wonderful feedback on the K77XR80 TV! We're very glad to hear that you're enjoying the excellent picture quality and vibrant colors. It's great to know that the TV enhances your viewing pleasure and provides an immersive experience that makes you feel like you're actually at the location. Your experience motivates us to continue delivering high-quality products.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Sony 77" Bravia

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, love the TV. Had some issues with it just rebooting randomly. Got with Sony support and they had me reset to factory and apply updates and it seems to be working good now.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello home,

      Thank you for choosing Sony!

      We're glad to hear you're enjoying the great picture on your K77XR80 TV! It's also good to know that our Sony Support team was able to help resolve the random rebooting issue by having you reset to factory settings and apply updates.

      We understand it can be frustrating when you encounter an issue, and we appreciate your patience and cooperation in getting it resolved. We're confident you'll continue to have a fantastic viewing experience with your TV. If anything else comes up, don't hesitate to reach back out to us!

      Best regards,
      -Fred Sony_US

  • Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Phenomenal tv and sound quality from Sony again. This TV flexes between video games and movies.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HondoH,

      We're so glad to hear that your Sony BRAVIA 8 TV delivers phenomenal picture and sound quality, and smoothly flexes between video games and movies. Thank you so much for sharing your fantastic 5-star review! The versatility and performance of this model make it a standout choice for both immersive gaming and cinematic viewing at home.

      Thank you for choosing Sony—wishing you a wonderful day!
      DiegoV. Sony_US

  • 77-inch Sony Bravia OLED 8

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy set up and great picture. Updated from my 65 inch Sony TV and impressed with the OLED picture quality and color contrast.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesL,

      It is great to hear that you are impressed with the upgrade to your new BRAVIA 8!

      We are glad that the setup process was smooth and that you are enjoying the stunning OLED picture quality, which provides pure blacks and peak brightness for remarkable depth. It is also wonderful to know that the XR Triluminos Pro™ is delivering the enhanced color contrast and lifelike shades that make your favorite content look better than ever.

      Thank you for trusting Sony.

      Regards,
      Dominick Sony_US

  • Great Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Television has a wonderful picture and was easy to install

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelG,

      Great! We're glad that you like the picture quality and user-friendly functions of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • We Love Our New TV, Thanks Geek Squad!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing colors and contrast. Great TV. Easy to use, simple remote, all the apps we use available or you can download. Geek Squad came put up wall mount and TV and got us set up. Could not be happier!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisP,

      Thank you for taking the time to share your wonderful 5-star experience with the Sony BRAVIA 8! We are immensely pleased to hear that you are delighted with the amazing colors, contrast, and overall ease of use. It's fantastic that the setup process, including having all your favorite apps ready, resulted in such satisfaction!

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Great TV!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Tv had been very good. Extremely clean and vibrant. The speakers in it are surprisingly good.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there,

      Thank you for choosing Sony!

      It's truly wonderful to hear that you're enjoying the K77XR80 TV, especially noting the vibrant display and surprisingly good speakers. We appreciate your kind words and are pleased to know these features are making a positive impression.

      Best regards,
      -Fred Sony_US

  • Great TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV out there I replaced another great Sony TV that was 9 years old and works fine but wow this TV was so much better than the older and far superior to all other TV's out now.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for sharing your wonderful experience with our Sony BRAVIA 8! We're delighted to hear that you are enjoying your new TV and that it has surpassed your expectations, even compared to your previous 9-year-old Sony TV. Our goal is to continuously enhance our products to deliver superior performance and an unparalleled viewing experience. It's incredibly rewarding to know that our efforts have made a positive impact on your home entertainment setup.

      Thank you for your loyalty to Sony and for your glowing review. We hope you continue to enjoy your viewing experience for many years to come!
      Gus Sony_US

  • New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture, play back is super clear but a pain to set up with google. Couple of installations got in a loop which was a pain and strangely a few apps says I’m in another region other than NAM.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MATTHEWC,

      Thank you for choosing Sony!

      We're really happy to hear that you're enjoying the excellent picture and super clear playback on your K77XR80 TV.

      We're sorry to hear about the issues you encountered during the setup process with Google and the problems with some apps displaying the incorrect region. To assist us in gathering more information regarding this matter and to work together towards a solution, please reach out to us via email at [email protected]. We kindly ask that you include the following details in your message:

      - Name:
      - BestBuy Username:
      - Model Number:
      - Description of the Issue:
      - Telephone Number:

      Thank you for your patience, and we look forward to assisting you further.

      Best regards,
      -Fred Sony_US

  • SONY BRAVIA 8 OLED

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I must say, the salesperson who assisted me was incredible. This is the best Sony OLED I have ever bought! The quality and clarity it offers are astounding. The high-quality, stunning picture makes the movies I've watched so lifelike! I am extremely satisfied with my purchase; it was worth every cent!

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi QLED,

      You made the right choice with the Sony BRAVIA 8! We're thrilled that you are enjoying the picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Sony 77-inch Bravia 8 OLED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 8 77-inch OLED TV, and it truly exceeds my expectations. The colors are true and vibrant, the audio excellent for TV speakers (but we also have Dolby surround) and the picture quality outstanding. I would definitely recommend this TV to anyone without reservation. I'm looking forward to streaming movies on it and watching sports.

    This review is from Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Deserthiker46, Congratulations on your new Sony Bravia 8! We're glad you like the vibrant colors, excellent TV speaker sound, and outstanding picture quality of this TV. Thanks for choosing Sony! -Sam Sony_US

Page 9, Showing 161-180 of 559 reviews
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